Webex by Cisco is the leading enterprise solution for video conferencing, online meetings, screen share, and webinars. Web conferencing, cloud calling, and equipment.
The Webex pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “Free,” “Starter,” “Business,” and “Enterprise Plan” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions (Implied): The tier names themselves suggest different levels of service and commitment, catering to different user needs (e.g., “Free” for basic use, “Business” for larger teams).
Transparent Pricing:
Clear Price Points: The prices are prominently displayed for each paid tier, with the “Free” tier clearly marked as ₹0.
Annual Billing: The “Billed annually” toggle is clearly visible, allowing users to see the pricing for annual subscriptions.
“Contact Sales” for Enterprise: The “Contact Sales” designation for the “Enterprise Plan” suggests custom pricing, which is common for larger organizations.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
Checkmarks: Checkmarks are used effectively to indicate included features.
Clear Feature Grouping: The features are grouped into categories like “Meetings & Video conferencing,” making it easier to navigate.
Strategic Use of Calls to Action:
“Get started,” “Buy Now,” and “Contact Sales” Buttons: Clear and prominent buttons encourage users to take action.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
Focus on Core Value:
Meetings & Video Conferencing: The emphasis on features related to meetings and video conferencing highlights the core value proposition of the platform.
Clear Indication of Limitations:
Meeting Length and Participant Limits: The clear indication of meeting length and participant limits for each tier helps users choose the right plan based on their needs.
Cloud Recording Storage Limits: The cloud recording storage limits are clearly displayed.
Additional Information:
Asterisks: Asterisks are used to indicate that there may be additional information or details available about specific features.
