Lob provides direct mail and address verification APIs that allow businesses to send timely, personalized, automated offline communications to their customers.
The Lob pricing section is effective for several reasons:
Clear Tiered Structure and Targeting:
Distinct Tiers: The “Developer,” “Startup,” “Growth,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
Transparent Pricing:
Clear Price Points: The prices are prominently displayed for each tier, with the “Developer” tier offered for free.
Monthly/Annual Toggle: The toggle switch allows users to easily compare the pricing difference between monthly and annual billing.
Emphasis on Feature Differentiation:
Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
“All of [Previous Tier] Plus…” Structure: This clearly indicates the progression of features and benefits across the tiers.
Strategic Use of Calls to Action:
“Try for Free,” “Get Started,” and “Talk to Sales” Buttons: Clear and prominent buttons encourage users to take action.
Visual Clarity and Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
Checkmarks: Checkmarks are used effectively to highlight included features.
“Most Popular” Highlight:
“MOST POPULAR” Banner: This banner clearly indicates the recommended plan, guiding users towards a popular choice.
Focus on Core Value:
Print & Mail Platform: The platform focuses on print and mail services, highlighting its core value proposition.
Scalability: The varying features and mailing limits across tiers demonstrate the platform’s ability to scale with business needs.
Unit Price Transparency:
Unit Prices Starting At: The clear display of unit prices for postcards, letters, and checks provides transparency about the pay-as-you-go component of the pricing.
Social Proof:
“For companies like…” Section: The inclusion of company logos like Rex Pay, ETHOS, Mailjoy, and Expedia adds credibility and builds trust.
