Smartsheet

The Smartsheet hero section is effective because of:

1. Clear and Compelling Headline:
“Welcome to modern work management” is impactful and immediately establishes the core value proposition. It positions Smartsheet as a solution for managing work in today’s dynamic environment, suggesting a departure from traditional, less efficient methods.

2. Value Proposition:
The subheadline, “Manages projects, automates processes, and scales up to enterprise-level programs and portfolios, all with one platform,” elaborates on the platform’s capabilities. It highlights its comprehensive functionality, covering a wide range of work management needs from individual projects to large-scale programs.

3. Trust Signals:
“Trusted by over 90% of Fortune 100 Companies” is a powerful statement that conveys widespread adoption and industry recognition among leading organizations. The inclusion of logos from renowned companies like LEGO, NASA JPL, Pfizer, and Mastercard further reinforces credibility and builds trust with potential customers.

4. Strong Call-to-Action (CTA):
“Try Smartsheet for free” is a clear and inviting CTA, encouraging users to take the next step and experience the platform firsthand. “Watch a demo” provides an alternative for those who prefer a guided introduction.

5. Visual Reinforcement:
The image effectively showcases the platform’s user interface, providing a visual representation of its functionality and ease of use. The clean and organized layout of the interface visually conveys the platform’s ability to manage complex projects and workflows efficiently.

6. Strategic Design:
The use of a clean and modern design with a predominantly white background and contrasting blue accents creates a professional and trustworthy impression. The placement of the key message and CTAs is strategic, guiding the user’s attention effectively.

7. Focus on the Target Audience:
The language and messaging clearly target businesses and organizations of all sizes, from small teams to large enterprises. The emphasis on scalability and enterprise-level capabilities resonates with businesses seeking to streamline their work management processes and improve productivity.