Consensus SaaS Website Hero Section Design

The Consensus hero section is effective for its:

1. Clear and Compelling Headline:
   “Deliver a better buying experience, not just live demos.” This is a strong, concise, and benefit-driven headline. It immediately speaks to a common pain point in B2B sales (unqualified demos) and offers a solution: a better buying experience. It’s intriguing and promises a more effective approach.

2. Value Proposition:
   The subheadline expands on the headline by explaining how Consensus delivers this better buying experience: “Presales is now in demand across the funnel. Don’t bury your team in unqualified demos. Scale presales instantly and shorten sales cycle with interactive video demos.”
   It highlights key benefits:

   • Addressing the increased demand for presales support.
   • Eliminating unqualified demos.
   • Instant scalability.
   • Shorter sales cycles.
   • Interactive video demos.

3. Strong Call-to-Action (CTA):
   “SEE IT IN ACTION” is a clear, prominent, and action-oriented CTA. It encourages immediate engagement and focuses on showcasing the product’s capabilities.

4. Visual Reinforcement:

   • Abstract Graphic: The colorful, abstract graphic adds visual interest and a modern touch. It’s not literal but creates a dynamic and engaging backdrop.
   • Client Logos/Social Proof: The prominent display of client logos (Access, SAP, Sage, Trintech, Coupa, Autodesk) provides strong social proof and builds credibility. This reinforces the message that Consensus is a trusted solution used by reputable companies.

5. Strategic Design:

   • Color Palette: The use of a clean white background with a colorful graphic and orange CTA creates a modern, professional, and trustworthy feel.
   • Typography: The use of clear and readable fonts ensures the information is easily digestible.
   • Visual Hierarchy: The headline is the most prominent element, followed by the subheadline, the graphic, the CTA, and the client logos, creating a clear visual hierarchy.

6. Focus on the Target Audience:
   The language and messaging are clearly targeted at B2B sales and marketing professionals, particularly those concerned with improving sales efficiency and effectiveness.

7. Unique Aspects:

   • The headline’s focus on “better buying experience” is a strong differentiator, emphasizing the customer-centric approach.
   • The combination of “scale presales instantly” and “shorten sales cycle” speaks directly to key pain points and desired outcomes for sales leaders.
   • The prominent display of client logos provides powerful social proof and builds trust, especially in the B2B space.
   • The “DEMOFESTX IS COMING…” banner at the top adds a timely and relevant piece of information, potentially attracting users interested in learning more about demos and sales enablement.