Jostle

The hero section of the Jostle is effective for its:

1. Clear and Compelling Headline: “To bring employees together & help them succeed” is concise, impactful, and immediately establishes the core value proposition. It highlights the platform’s focus on fostering connection and driving positive outcomes for employees.

2. Value Proposition: The subheadline, “Jostle’s employee success platform brings your whole organization together in one place. A single place where everyone can quickly find what they need, clarify what matters, and celebrate success together. Anywhere, anytime,” elaborates on the headline by explaining how Jostle achieves this. It emphasizes key features like centralized information, clarity of purpose, celebration of achievements, and accessibility.

3. Strong Call-to-Action (CTA): “Get demo” is a clear and prominent CTA, encouraging users to experience the platform firsthand. The supporting text “See for yourself” adds context and encouragement.

4. Visual Reinforcement:

   • Focus on Connection: The simple graphics depict abstract representations of people and connections, visually reinforcing the idea of bringing employees together.
   • Subtle Social Proof: The “52 People” element (likely representing users or customers) provides a subtle form of social proof, suggesting that others are using and benefiting from the platform.

5. Strategic Design:

   • Color Palette: The use of white as the primary background color with green accents creates a clean, fresh, and approachable aesthetic. The yellow highlight on the social proof element adds a touch of emphasis.
   • Typography: The use of clean and modern fonts contributes to good readability and a professional look.
   • Visual Hierarchy: The headline is the largest element, followed by the subheadline, visuals, and CTA, creating a clear visual hierarchy that guides the user’s attention.

6. Focus on the Target Audience: The language and messaging clearly target business leaders, HR professionals, and those focused on improving employee engagement, communication, and overall success within their organizations. The emphasis on bringing employees together, providing clarity, and celebrating success resonates with the needs and priorities of this audience.

7. Unique Aspects:

   • The focus on “bringing employees together” is a strong and relatable value proposition, tapping into a fundamental need in many organizations.
   • The “Anywhere, anytime” aspect of the subheadline highlights the platform’s accessibility and flexibility in today’s increasingly distributed work environment.