Hearsay

The hero section of the Hearsay is effective for its:

1. Clear and Compelling Headline:
   “Technology should strengthen human relationships, not replace them” is a concise and resonant headline.
   It immediately establishes a core value and philosophy, appealing to the human element in business interactions.
   It sets the stage for how Hearsay approaches technology.

2. Value Proposition:
   The subheadline, “Hearsay’s Client Engagement Platform empowers distributed financial services teams to authentically and intelligently engage with customers to build and grow relationships through compliant social media, texting and local websites,” explains how Hearsay’s technology strengthens human relationships.
   It highlights the platform’s focus on:

   • Empowering distributed teams.
   • Authentic and intelligent engagement.
   • Relationship building.
   • Compliance (a critical aspect in financial services).
   • Specific channels: social media, texting, and local websites.

3. Strong Call-to-Action (CTA):
   There are two clear CTAs: “Learn more” and “Contact us.” This provides users with options based on their level of interest:
   “Learn more” for those seeking information and “Contact us” for those ready to engage directly.

4. Visual Reinforcement:

   • Focus on Trust and Established Brands: The “We’re proud to work with” section prominently displays logos of well-known financial institutions (e.g., Charles Schwab, Allstate, Morgan Stanley). This provides powerful social proof and builds credibility within the target industry.

5. Strategic Design:

   • Color Palette: The use of a clean white background with dark text creates a professional and trustworthy feel, suitable for the financial services industry.
   • Typography: The use of clear and readable fonts ensures the information is easily digestible.
   • Visual Hierarchy: The headline is the most prominent element, followed by the subheadline, the CTAs, and the client logos, creating a clear visual hierarchy.

6. Focus on the Target Audience:
   The language and messaging are clearly targeted at financial services professionals, particularly those working in distributed teams.
   The emphasis on compliance, relationship building, and using specific communication channels (social media, texting, websites) directly addresses their needs.

7. Unique Aspects:

   • The headline’s focus on strengthening human relationships is a unique approach that differentiates Hearsay from other technology platforms. It positions them as a partner that understands the importance of human connection in business.
   • The prominent display of client logos provides extremely strong social proof, which is especially important in the highly regulated and trust-sensitive financial services industry.
   • Offering two distinct CTAs caters to different user needs and stages of the buying journey.