Docusign

The DocuSign hero section is effective for its:

1. Clear and Compelling Headline:
   “The way the world agrees” is a concise and powerful headline. It positions DocuSign as a global standard for agreements and implies widespread adoption and trust.

2. Value Proposition:
   The text “More than a million customers and a billion users trust DocuSign with their critical and essential agreements” provides strong social proof and reinforces the headline’s message. It highlights the scale and importance of DocuSign’s services.

3. Strong Call-to-Action (CTA):
   “Get Started with eSignature” is a clear, prominent, and action-oriented CTA. It encourages immediate engagement and focuses on the core offering: electronic signatures.

4. Strategic Design:

   • Typography: The text is structured with a clear hierarchy, suggesting a focus on readability and information flow.
   • Visual Hierarchy: The headline and CTA are likely the most prominent elements.

5. Focus on the Target Audience:
   The messaging targets businesses and individuals who need to create, sign, and manage agreements. The emphasis on “critical and essential agreements” suggests a focus on important and legally binding documents.

6. Unique Aspects:

   • The “On-Demand Event” section promotes a discussion with Daymond John from “Shark Tank,” adding a celebrity endorsement and potentially attracting a wider audience. This is a clever way to add value beyond the core product offering.
   • The mention of “New Hire Onboarding” suggests a specific use case and targets a particular segment of the audience (HR professionals).