Gusto
Online software made for nonprofits and churches that makes it simple to manage the accounting, track donations, accept donations online and create the reports and giving receipts you need. Try it free!
The Aplos hero section is effective for its:
Clear and Informative Headline:
“Nonprofit & Church Software Manage Your Finances, People, & Giving For Your Nonprofit Or Church” is descriptive and clearly communicates the target audience and core functionalities. While lengthy, it ensures clarity and immediate understanding of what Aplos offers.
Value Proposition:
While the headline itself serves as a value proposition, the structure emphasizes key areas: Finance, People, and Giving. This highlights the comprehensive nature of the software and its ability to address multiple needs within a nonprofit or church organization.
Strong Call-to-Action (CTA):
“TRY IT FOR FREE” is a clear, prominent, and action-oriented CTA. It encourages immediate engagement and lowers the barrier to entry. “See how it works” serves as a secondary CTA, offering an alternative path for users who want to learn more before trying the software.
Target Audience Segmentation:
The clear mention of “Nonprofit & Church” in the headline ensures the target audience immediately understands the relevance of the software to their specific needs.
Focus on Key Areas:
The emphasis on “Finances, People, & Giving” highlights the key functionalities and addresses core needs for nonprofit and church management.
Limited-Time Offer:
The “SALE 50% OFF 12 MONTHS” banner with a countdown timer (“OFFER EXPIRES 07 21 11 46”) creates a sense of urgency and encourages immediate action. This is a common tactic to boost conversions.
Draftss can help you redesign your entire landing page.
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