Call Tracking Metrics
The Achievers hero section is effective for its:
Clear and Concise Headline:
“Boost employee engagement and your bottom line.” This is a strong, concise, and benefit-driven headline. It immediately communicates the core value proposition and speaks to the key priorities of business leaders.
Value Proposition:
The text below the headline expands on the value proposition: “A partnership with Achievers creates ROI by increasing employee engagement rates and decreasing turnover.”
This highlights key aspects:
Strong Call-to-Action (CTA):
“Let us show you how.” and “Book a demo” are both clear, prominent, and action-oriented CTAs. They encourage engagement, with “Book a demo” being more direct and focused on a product demonstration.
Focus on Business Outcomes:
The messaging emphasizes the impact on both employee engagement and the bottom line (ROI, decreased turnover), which are crucial for business success.
Additional Information:
The smaller text elements provide further insight into the platform’s capabilities: “All your employee engagement programs in one core culture and communications hub,” and the mention of “Recognize,” “Connections,” and “Listen” as core functionalities. These add detail and suggest a comprehensive platform.
Draftss can help you redesign your entire landing page.
Call Tracking Metrics
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