Toggl

This Toggl hero section is highly effective because of the following reasons:

1. Clear Brand Introduction:
The headline “Meet Toggl. Three products; One mission” immediately informs the audience about the brand’s purpose, positioning Toggl as a solutions provider with a cohesive mission.

2. Value Proposition:
The subtext, “We build work tools to elevate productivity and eliminate stress,” clearly communicates Toggl’s commitment to addressing the audience’s pain points.

3. Product Categorization:
The section neatly highlights the three main products: Toggl Track, Toggl Plan, and Toggl Hire. Each product has a brief, concise description, which helps visitors quickly understand what they offer.

4. Call-to-Actions (CTAs):
Strong CTAs like “Start tracking for free” and “Start planning for free” provide actionable steps, encouraging users to engage with the products.

5. Visual Hierarchy:
The design uses a visually appealing layout with a clear focus on the key message. The product names are bold and paired with distinctive colors, making them easy to identify.

6. Social Proof:
The testimonial from Serena Williams adds credibility and trust, leveraging a well-known personality to vouch for the product.

7. Modern and Consistent Design:
The color scheme is modern and consistent, creating an inviting and professional look while ensuring each product stands out.

8. User-Friendly Layout:
The layout effectively uses space, ensuring the content is scannable, which improves user experience.