Emotions and Branding Go Hand In Hand

emotions and branding

Everything from your icon, design, and user experience can be optimized by incorporating emotions in branding to establish loyalty among your users. Consumers can have highly emotional reactions not just to big brands like Apple, but even to smaller companies like yours.  However, we at Draftss also provide some unique designing features for your website, […]

How to Use Emotion in Branding for Repeat Customers

Why should we use emotion in branding for repeat customers? Because it doesn’t take a business expert to know that repeat customers are much better for a business than a one-time buyer. Achieving sustained income, though, is much easier than done. Not only does a business have to convince potential shoppers to become converted customers. […]

Human Data Interaction (HDI): The New Information Frontier

Human data interaction with computer

After more than 30 years in this field, Human-Computer Interaction (HCI) is already a well-established design discipline. Now, the pervasiveness of big data, new data collection, interaction techniques are giving rise to a new discipline. This is what we know as Human Data Interaction (HDI). Moreover, this is likely to be a field with major […]