Designing Brand Experience Through Graphic Design
Designing a good Brand Experience through Graphic Design provides authentic digital experiences. It starts when someone discovers your brand for the first time, and continues onto other stages such as conversion, purchases, and loyalty. In a recent Walker study on consumer insights, they found that customer experience will overtake price and product as the key brand differentiators […]
How to Grow E-Commerce on Instagram
Instagram has over 800 million monthly active users and the platform is a great marketing tool to grow e-commerce on Instagram if utilized effectively. Even though it has seen massive growth, it’s still fairly easy to increase your followers and reach your target market organically on the visual-based social media platform. Draftss has also helped its […]
Merchandise and Its Role in Brand Recognition
What is Brand Merchandise? The main function or responsibility of the brand merchandise is to promote the products and services of the respective company. Also, it helps in brand recognition. Nowadays, competition is very high and for that companies have to think of new strategies. Here, brand merchandise plays a crucial role. It has a […]
Graphic designing and the Marvel-DC Universe
The Marvel-DC Universe is related to visual and textual concepts. In general, graphic design communicates notions that motivate customers. It is used for creating advertisements, magazines, pamphlets, brochures, and many other kinds of things. Primarily, the making of eye-catching websites or amazingly decorated spreads in a magazine is accomplished using Graphic Design. The Graphic designing […]
How to Increase the Retention Rate of Your Website
By ranking high in Google search results, your website might be exposed to thousands of daily visitors, but its retention rate might not increase at the same rate. However, it doesn’t really matter how much traffic you get, if your visitors don’t revisit your website. What matters is the number of users who stay and […]
Marketing Campaigns That Failed Miserably Across The World
Marketing campaigns can fail many times. The main reason behind it is that you must be targeting the wrong customers. You haven’t done any research about marketing and the goal is unrealistic. These are some of the reasons marketing campaigns fail. There are times when one company thinks of a great idea, but when they […]
Stages of Brand Recognition And How To Match With Them
During the early stage of a business, the company has to worry about brand recognition. Brand recognition and awareness are not only for big companies but also for small startups. So, building awareness about these things is very important for any company to grow in the market. To make an online presence, it is necessary […]
How and Where to Share Customer Testimonials
Share customer testimonials on social is a great way to build credibility and trust with your followers while increasing the likelihood that potential clients or customers will choose you over other similar businesses. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building […]
Loyalty & Retention Through Graphic Design
Graphic design plays a significant role in marketing efforts in today’s world. The creation of a brand begins with the designing of communication tools, including logos, signage, print and digital advertisements. Companies can increase customer loyalty by offering them exclusive deals or discounts, personalized services, or by providing great on-site experiences. By adding colour and […]
How IGTV Can Be a Substitute For YouTube
I always knew IGTV will be a substitute for Youtube. That is why even, after reaching 1 billion users, Instagram isn’t looking to stop there. They’ve recently announced a feature to give users more reason to adore the platform: Instagram Television, aka IGTV. Draftss has also helped its clients to develop substantial e-commerce platforms with […]
How to Use Multimedia Content For Marketing
Multimedia, such as content for marketing mobile, live casting and podcasting, photo, video, and file sharing, can spread the word about your company. It also helps to build brand awareness in a very unique and powerful way. This particular type of social media also can go viral quickly. Hottrix, the Las Vegas, Nevada-based iPhone app […]
How To Use Podcasts For Marketing
In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hyper-target audiences and give a good return on investment. Podcasts also create value for listeners […]
