Product packaging has always been a very high demand in monopolistic markets. A monopolistic market being, a system of many buyers and sellers where each seller is selling items that can act as substitutes for each other but are somewhat different. Being “somewhat different” monopolistic markets give power over the product to the manufacturer. Now, this difference in products might be real, such as differences in components or quality; or it can be an induced difference such as the difference in packaging. Most of the time it is the later one which leads to more cutthroat competitions between different companies selling similar products. For example, washing power companies, toothpaste companies, packaged mineral water, carbonated soft drinks, etc.
So now that we know the way product packaging has gained popularity, let us first analyze what most companies providing this service will and will not do. Most of the orders for packaging come from brands that have made a reputation for themselves. These companies make the most out of graphic design services for the promotion of their products.
All expertise, no low fees
If you look carefully at the packaging of branded companies you will find that there has been clever use of graphic design colours, the colour combinations are such that it will appeal to a large number of people. Now, as you probably assumed, these are created by experts or professional graphic designers. They often charge a high rate for the quality of work they provide. Moreover, these companies often do not provide enough scope for changing your choices later on. However, if you select companies providing unlimited graphic design services then those would be beneficial to you. For a reasonable price, they offer you unlimited design service for an entire month. That doesn’t mean they are less professional. On the contrary, they just want to be supportive. Corporations like Draftss give this facility to their clients.
There’s no shame in starting!
It is quite natural for people to develop their own interests later in life. In many cases, most of the well running businesses start from scratch. Therefore, it is very important to support start ups and struggling business companies. However, most of the time, these firms can not afford to spend too much on advertisement and marketing, like the big companies. This is for the simple reason that small businesses earn lower revenues and their profit amount is lower, as they probably still have to cover the cost of credits given to them.
Struggling companies normally have lower assets and thus it becomes an even greater struggle when they approach product packaging companies. Some designing firms are extremely reputed for providing graphic design services to popular brands which naturally shoots up their price range. Small companies unable to purchase those often end up with bad quality designs that does not give them the boost in marketing they so require.
Companies providing graphic design services should be supporting small companies, which they often fail to do. However, every firm is not the same. At Draftss, they have a scheme of design packages for small businesses. These schemes come at a lower price and are solely meant for startups.
Why settle for less?
Oftentimes, for businesses that are mere babies, the entrepreneurs do not understand how to go about the logo and websites. Product packaging services do not cover these issues most of the time and the owners are left to fend for their own.
Most of the time the entrepreneurs look for non-professionals at the beginning of their start-up so that they would have lesser costs to spend on. However, the creation of proper logos requires some expertise and knowledge of professionals as the logo is going to be your representative symbol. The website design to requires dexterity and working knowledge of UI and UX. The viewers should be able to navigate quickly and minimalism of graphic design is preferred there. Therefore, all these are not the work of an amateur.
Therefore, a startup business requires services that cover these issues as well. One of the best choices would be Draftss. They can provide you with packing services as well as logo and website designing services and ideas from professionals.