Symmetry and Asymmetry
Symmetrical balance

Letters or alphabets are simple morphological tools that can help us build meaningful words and sentences. However, with recent trends and the demand in new ways to make creative illustrations, letter designs create a sensation throughout the world of Graphic Designing.
Having letters as designs is not something entirely new. The letters’ structure has been morphed and manipulated to form various design structures way before graphic designs were invented. However, it has remained valuable technique artists have since used.
In this world of digitization, handmade designs are becoming more and more expensive. It is because the paints and papers of various textures do cost more every time the artist has to create new products. On the other hand, digital art is a one-time investment.
Of course, buying a laptop or tablet and the required software for Graphic Designing sounds expensive, but once you purchase it, you can create unique designs using different brushes and textures digitally. Let us find out how to incorporate letters into your designs to make it more appealing!
It is recommendable to have a single vertical line or stroke to have two different letters side-by-side as the most effortless 2D letter designs. You also have the option of using two colors or one single color to make it more concrete. This type of illustration is mostly found in logos.
In some cases, you can mix and match uppercase and lowercase or use a single form throughout. Here is how you can do it in different ways:
• Uppercase only:
Most of the uppercase letters in English have vertical strokes, making it easier to have a shared line or stroke. Moreover, English’s grammatical rules state that the first letter of any word at the beginning of a sentence has to be uppercase. Therefore, using two uppercase letters is quite a realistic Graphic Designing experience.
• Lowercases only:
Sometimes, the uppercase letters may seem bland or too formal to suit your design or logo’s mood or taste. It becomes easier to find standard vertical strokes in lowercase letters in this case. You can incorporate this design to make your design for an informal and jovial look.
• Best of both worlds:
Often, designers create innovative designs by bending grammatical rules. Typically, we have a capital letter followed by a lowercase. However, some designs are known to manipulate the rules for an engaging illustration.
Another creative way to create a 2D letter design in your process of Graphic Designing is to use negative spaces. This design type can be used in logos, banners, website designs, and even in creative illustrations.
The technique of using negative spaces can make your design stand out among the rest, and it will grab the viewer’s attention for a relatively long period.
You can incorporate a design within another design by using two completely contrasting colors. The best way to go about this is to use black and white. You may have a black design that is not drawn but is created through an outline of white design outside it. It can also be vice versa.
Another way to excite and manipulate your viewers’ visual perception would be to introduce 3D letter or alphabet designs in your image. 3D letter designs are typically found in banners, animated graphics, video games, and even vector art.
3D typography helps in providing a dash of realism into your illustration aesthetics. It pays less attention to the readability and prioritizes trendiness and visual appeal. It can create an illusion where the letters seem to be lifting from the screen.
The fundamental differences between a 3D letter design and a 2D letter design lie in the very concepts of perception and structures.
• 3D typography utilizes shadows. Each letter casts a shadow effect. In other words, designers create a visible “shadow” underneath the designed topography. The shadow is typically in shades of grey or black, making the illusion of “coming out of screen.”
• The perspective plays a huge role. While 2D typography has a uniform layout, 3D typography uses a combination of straight, angular, and laid down structures to make the design realistic, as if it were objects.
• There appears to be some distinct difference in the layers of text and background. Using different colors, creating “solid long shadows” helps the design to become more visually appealing.
Incorporation of letters to your design can bring out a creative boost in your graphical illustrations. Various typography styles will help you create a different mood and aesthetic to go with your design or website.
If you require an expert opinion on incorporating typography the right way into your designs, you can always contact graphic services teams who offer consultancy and advice regarding graphic illustrations. Draftss is a company that provides consultancy as well as unlimited graphic design services to its clients. You might want to check out their web page as well!
We have all seen the endless queues outside the Apple stores whenever a new iphone is launched in the market, the single hour sales figures of millions of dollars at shopping websites like Amazon, Flipkart, etc. But the question that arises here is “Why?” Why do people online or offline, rush to buy certain products or services in huge numbers these days and what drives their urge to do that? The answer to these questions lays in the way these products or services are marketed. The digital marketing world of today has very well mastered this art of customer persuasion and attention grabbing. People today spend most of their time online and it becomes a digital haven for the marketing behemoths to try and test unique ways to attract customers to their products.
So, in a sense these different industries are not so far away from each other as it was in the past.
Any successful marketing campaign on the internet is influenced by its graphics.
Graphic designing could also be defined as ‘visual communication’ – the use of illustrations, designs, images, cartoons, graphs, fonts, colors, and an overall aesthetic knowledge for telling a story. The chances of success for a marketing strategy increases exponentially when the visual aspect of graphic design is embedded with it. With the 4th Industrial revolution going on, the times are changing at a much faster rate than before. Now the previous print and paper advertisement industry has been totally consumed by the online advertisement industry and is making it go obsolete. Therefore, it becomes necessary to understand the importance of graphic designing in the new age of digital marketing.
To create a brand online today, one needs to create an effective logo of their website/product because that is their identity with which people can relate. An effective logo takes the brand to the farthest and the remotest corners of the world. The best example of logo designs could be taken from the giants of this industry like Facebook, Instagram, Twitter, Youtube, etc.
This gives the marketing team a great head start to present their brand to the world which has a unique and visually appealing logo. The logo of any company is the first thing that their customers see when they arrive on the website and therefore is the most important part of graphic design.
Communication is the key to your brand image. An effectively designed website with the right colors, fonts, images and icons communicates a great deal, the message that your brand wants to convey. The more people can relate to your website/product, the more chances of success your brand has. Apple’s website which tries to portray the cutting edge design and futuristic vision of its products has done well in this regard. The seamless design of its products- iphone, macbook, ipad, etc is justified with the graphically aesthetic design of the website. To achieve such objectives, the marketing and graphic designing team brainstorms with ideas.
Today a lot of online marketing is being done by the medium of social media upon the platforms like Instagram, Youtube, Facebook and Pinterest. These platforms provide a great place for branding your website and product, where with the help of images, illustrations, icons, and color a strong and effective marketing pitch can be created.
Recently, as the male grooming industry is booming all around the world, we can witness new and upcoming brands that have taken this trend seriously and have focused their attention on creating a visually appealing brand for this wide customer base. New brands like Beardo and Ustraa were able to take away the customer base of big and established brands like Nivea, Axe, Old Spice and Garnier just on the basis of their Graphic designing and storytelling abilities.
As the attention span of the audience is reported to be diminishing day-by-day, it becomes even more important for companies to come up with rich graphical oriented content and interface which is attractive so that their customers and audience can imbue them with a level of trust.
This will prove to be a long term goal accomplishment for any company – The ultimate marketing strategy which makes legacy brands/companies. Brands like Nike, Adidas and Puma are constantly coming up with attention-grabbing, customer-engaging and graphically-vibrant content on their websites and social media pages which has created a level of trust in their brand.
In this fast paced, competitive world of social media marketing and creative content generation, it becomes quite essential and often inevitable for the marketing strategies to collaborate with the graphic designing aspect of cliparts, color palettes, design, images, and infographics to achieve even the minimum level of success. The best way to go forward with the designing of the websites, if they do not have a graphic designing team, is to hire the services of an already established graphic designing firm on the internet. Their past collaborations and experience in design creation with different brands can bring to the table great strategies and tried-and-tested ways and means to achieve the best possible results. Some highly popular and in-demand services and packages of Draftss have played a critical role in making of several brands and their designing.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
When, while lovely valley teems with vapour around meand meridian sun strikes the upper impenetrable . foliage of my trees, and but a thousand unknown plants .are noticed by when I hear the buzz . of the little world among the stalks,and grow familiar indescribable forms of the insects . and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendour of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.