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Design-led Content Marketing

Introduction:

Nowadays, the trend of a perfect mix of visual as well as content marketing plays a vital role in the ideation of any brand. Both the visuals and content marketing help a brand to establish and stand out in front of the whole crowd and makes the brand look advent. These all are contemporary forms of influencing the general public. Here the ideation of content is done in such a manner that more and more people are influenced by the brand the products and services that they offer.

But how about the importance of these factors? How can the customers be influenced? Customers have often been attracted by the designs of content marketing. This content marketing technique comprises various multiparty platforms that acquire the attention of the targeted customer group. It all is a well-played game of designs and content marketing strategies that help the brand to achieve the next level and consumer satisfaction. In short, this strategy of Design-led Content Marketing would ensure brand recognition and makes it memorable for the customers.

What Does Design-Led Content Marketing Mean?

In the case of Design-led Content Marketing, it is looked that not only the content that is the words do the work but also the incorporated visuals also bring good amounts of engagement of the targeted customer group. It is all about ensuring the use of over-all content. The visuals here play a crucial role. For example, infographics, videos, quizzes, how-tos, cartoons, animations, webinars, images, pictures, and designer fonts.

How to Achieve this Design-Led Content Marketing Strategy to Elevate the Brand?

As well have seen that how much importance do designs in the content marketing strategy holds! The effectiveness that designs possess in furnishing a brand is overstated. Most creative and innovative designs are a sure shot hit in the growing content field. This technique would also make the brand competitive in the market. Now, how to achieve a design-led content marketing strategy.

Communicate the best of your product or service:

By creating a desire for the product within the mass can help in stimulating the moves of the targeted audience and help in creating a clear understanding of the product in their lives. The influence of the product or service should be effective and efficient enough to acquire the attention of the customers. Communicate well regarding the product or service and it should solve the problems of the majority of the consumer group.

The design of the content should be in such a way that it captures the senses:

Your content must have designer fonts, minimal designs, infographics, videos, and images. It helps to directly target the minds of the consumer and encourage them to make the final decision of buying.

Know your prospects well:

The brand must ensure the full and final picture of the product or service that it offers to the public. A clear image of the product is to be first designed to influence the audience. This can be done by interviewing the consumers about their needs and wants, surveys, research and social media engagement can help out in this case.

Knowledge regarding the competitors is a must:

A brand also needs to frame a clear picture of the competitors to look into the needs and requirements of the market more closely. This ensures interaction as well.

Pictures speak more than words:

Infographics, pictures, images, and designer fonts communicate marketing messages in a great way. This also helps in making the brand memorable and establishes brand identity as well. Add-ons of relevant images would also make the pages more relatable and colors would catch the attention of the public and make it noticeable. Infographics make it look and feel more condensed and consolidated making your content attractive and easy to understand.

If the content is appealing enough to the visual senses, it makes it shareable:

The appealing and attention-seeking content includes the designs and the visual content. these make the brand more competitive and efficient. And hand in hand, it should also follow the rule of simplicity and minimalism. This would help the mind of the viewer to concentrate on the message that the brand needs to communicate to its consumer group. Visually attractive designs are often shareable.

Summing Up:

Thus, we have already seen that what Design-led Content Marketing means. And how to achieve this Design-led Content marketing strategy? High-end and high-quality designs attract the minds of the customers and help in tapping new relationships with the existing audience as well. A well-designed content marketing strategy attracts the emotional levels and excites the users. This, in turn, means that your brand will definitely experience bigger audiences, higher engagement, and, let us hope for the best that is, increased profits.

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Rebranding and Relaunching a business

Introduction:

Every business strives to build and create a strong brand identity and makes every possible choice that does help the brand achieve heights. Brand identity refers to the visuals of the company. While in this situation the term is often misleading, some of the business owners think that brand identity is simply the name and logo. Hence, let us first clear out what is brand identity. Brand identity is wholesome of the customers’ experience and version of the company that they carry with them. It can be said that the brand identity includes the colors being used, the designs being incorporated, the logo is used, and the perception of the customers’ minds. Branding and Rebranding of a business hence is a continuous cycle to stay updated and keep leading.

While the name of the business and logo are the brand ambassadors, so they need to be unique and creative. The brand identity here plays a key role in growing a business. The brand identity is looked at not only by the customers but also by the investors, banks, or fund providers as well. Thus, the visuals and brand identity would totally determine or undermine the growth of the business.

What Actually is Meant by Relaunching a Business [Brand Revitalization]?

Transformation always leads to success. Evolution in the brand identity or brand will affect the change in the minds of the targeted group of customers and help in changing the perception of the brand. This relaunching or revitalization would help in creating a new positioning in the market in comparison to the competitors. That will help in order to build an image in such a way that the brand achieves success and can tap new customer groups. A well-developed relaunching strategy of the brand would help in enhancing the position of the brand. A correct and perfectly curated strategy would help in generating sustainable growth. It also enables the brand to charge a premium. It provides assistance to the company to bounce back to the competitors as well.

What Does Rebranding a Business Mean?

First of all, the rebranding happens for an already established brand. Rebranding can be described as a process that involves changing the overall corporate image of the company. This is done to create a different identity for the brand from its competitors in the existing marketplace. In this market strategy, new names, new symbols, or new designs are added to the existing brand. Rebranding can turn out to be a very branding strategy, as in, the customers would like or not like the new brand totally remains a possibility.

In short, the industry uses rebranding to connect more with the customers and increasing the customer base. For the initiation of the process of rebranding, a brand audit happens. The brand audit evaluates the weakness of the brand and brings the parameters into the light where the brand is lacking behind and where is the need for innovation. Then comes the phase of redesigning the whole visualization of the brand. A successful rebranding, revitalization, or relaunching would significantly contribute to the long-term impact on the success and valuation of the business.

Does Your Brand Need to be Relaunched or Rebranded?

As we have already seen that rebranding and relaunching would always depend upon the operations of the market and its prevailing conditions. But, other factors too would help us understand that our brand needs to be relaunched or revitalized. Let us have a look at the same:

1. Possession

This factor results when a company acquires or takes over another company. In this situation, the company is fully taken or is amalgamated by the other company’s name. In the first case, if the company completely acquires the other company, it changes the name. Rather in the second situation, the new name comes out of the fusion of the two brand names. This gives a new and fresh name for the beginning of the new brand. This factor could help in achieving success in a faster and effective manner to relaunch an existing brand.

2. Arrangement

Sometimes the positioning of the brand is in such a way that the management over the number of years degrade the quality of the product or sometimes the consumers feel that the product had become outdated. The businesses rebrand the visuals too to communicate the message to the market.

3. Development and growth

This occurs when the product line of the company expands. Here the original brand message sometimes must not suit the other genres of the products.

4. Global proliferation

If the product of the existing brand has expanded internationally but the product does not match with the original market. It might be that the name of particular brands is already in use!

5. Workers and employees

If the employees, workers, and salesmen do not believe in the product. If the workers feel attached and connected to the product it becomes easier for the customers as well. This is because the customers might feel connected to the employees.

In conclusion, relevance is the essence of rebranding and relaunching. The brand unfortunately had now reached its unattractive phase to the very new customers. The brand is now not that much pleasing to suit the market and match the preference of the customer group. But, rebranding or relaunching would work for the betterment but it is not each time they would yield the desired results. Hence, it is the distinction of the brand to go for the same.

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Application Development & Emerging Trends of Technology

In this era of digitalization, Application development for any business is like common bread and butter for survival. Technology these days is a boon for businesses and opens up the new canvas to paint and create new opportunities. Mobile applications play a significant role in resolving our day-to-day problems and adds value to our lifestyle.

Any business, large scale or may it be a small-scale business, tries to improve its customer base and to convert the targeted audience to potential customers. Amazing research says, in America, over 90% of people devote more time to their mobile phones rather than viewing television. And in the near future, business application downloads are expected to rise by 16% and that’s a piece of great news for any new business that is looking to establish a market. Let us now have a look at what is an application development and how does a business need this?

What is Application Development?

Customers these days are much aware of the technical aspects of any enterprise. They expect any e-commerce business to incorporate this technicality that is a business application to stay in touch with the latest technology. An application in a very precise manner affects the development of a company. This in turn would help in establishing a clear brand name for the company and would indirectly impact the growth of the business in a positive way. Application development is the process of creating and designing a set of computerized codes or programs in such a way that the programs are capable enough to depict the message, features, and strategies of the enterprise or the business entity.

 

Needs of Application Development for an E-commerce Business:

  1. It establishes the brand image of the business.
  2. Reach in terms of customers increase.
  3. Increased scope for Marketing. How? It helps to communicate information regarding the offers, discounts, new launches to the customers in an efficient fashion. Additionally, push notifications to the customer or the targeted audience can be sent. In short application development enables frequent interaction between the business and its customers.
  4. Revenue increases.
  5. Diminished the global boundaries. As applications have the potential to reach the demographic audience, it reduces the distance of the business from its targeted audience.
  6. Builds trust between the business and customer. And also helps in increasing customer loyalty.

Emerging Business Technology Trends:

  1. We might also see robots taking over the job of humans. May it be the cleaning job or might be management related jobs.
  2. It might be seen in the coming decade that the data streaming for any organization is tough to handle. Hence measure regarding the management of the data streaming can be taken.
  3. The organizations must be fluent and efficient enough to tap the market before the competitors to become a winner. One might have to make faster decisions to seize the opportunity.
  4. 3D printing is going to take its place in the coming time. It is one of the most exciting businesses changing technology. It will allow printing a coffee cup or might also help in constructing new buildings as well.
  5. Nanotechnology is desired to develop that can enable biological engineering in the coming decade.
  6. As we have already seen above how mobile application development is booming, it might also help in redefining the primary industry like mining and agricultural sectors and lead a diverse impact it.
  7. The fight for the best mobile payment application still would be encountered.
  8. Entertainment would be reinvented.
  9. The era of the internet would lead to the end of newspapers.
  10. The fight between the data companies and government regarding data ownership still would remain a major issue.
  11. A new education revolution might happen soon, as it would trigger online learning.
  12. The workforce also might have to reskill to match the technology.
  13. The deleveraging of the resources and efforts would be done, and this would expect business to make and do with less.

How Would the Emerging Trends of Technology Help a Business to Grow?

As we all are aware of the fact that small changes usually lead to big yields. So, now let us have a look at how emerging trends of technology would help any e-commerce business to prosper:

  1. Enhances the visibility of the brand because in case the business offers a reasonable budget, it attracts the mass a bit more beyond the competitors.
  2. Technology helps in bridging the gap between the customers and the business entity in terms of interaction and understanding.
  3. Social media as we know consists of some technology, which in turn provides new sky-scrapers to the business.
  4. Technology offers new ways to sell for any business.
  5. In times of pandemic, contactless payments and delivery options too have benefitted the business in the long run.
  6. Technology helps in keeping people more informed and this helps the business to tap ever new opportunities.
  7. Technology helps in increasing the productivity of the business.
  8. Technical aspects help in streamlining and automating the task that includes routine work.

Go ahead and get a great application designed and developed for your business.

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Email Design Trends for 2021

Email design is a critical aspect of the Emails that a business sends out. It can be about the progress that a business has made in a certain area, or informing the clients and customers about something new in the company, or simply an advertisement of a new product or service that is being launched. 

Most businesses have email subscribers. With the beginning of a new year and a new decade, it would be interesting to understand what are the kinds of emails that people would like to read after a largely tiring and boring year. It is also important to be aware of the latest email designs doing the rounds in the market. 

What are the email design trends for 2021? 

1. Visual content

The use of graphics in emails was a hit in 2020. We have entered the new year with an increased need to shop online. So, it would be useful for businesses to incorporate visually appealing content in their emails. This would make their product more appealing. If the mail is about the launch of a product, graphic content can be used to arouse curiosity in the minds of potential customers.

2. Illustrations

Emails are no longer bodies of text. Increased usage of illustrations and cartoons has made emails efficient tools of marketing. Images go a long way in conveying the necessary information effectively. They can be used instead of long mundane paragraphs of texts. Cartoons help in keeping the audience engaged. One can also insert small and relevant comic strips in the emails and convey the important message.

On a minimalist background, bright colors do a good job in instilling the product in the minds of the email readers. Little uniformity in the email would be good and make it presentable.

3. Personalization:

Make every customer feel important and prioritized. In such a case, it is important for mails to look customized. For this, use the customer’s name in the body of the email. Give the customer some exclusive offers on your products. This should be done based on his/her previous purchases. If you have an idea about the customer’s favorite colors or patterns, design your emails accordingly.

Customization takes time. But, if properly personalized mail is sent at the right time, it is sure to do a good job. Your brand’s goodwill is going to increase in the customer’s opinion.

4. Cards:

Cards can be used to send out organized and personalized content. A card has a relevant picture on the top, the main message in the middle, and then another image at the bottom. On websites, cards can be dynamic and animated. But, in emails, they are mostly static. The neatness associated with cards is unmatchable. It is also possible to insert symmetrical designs that are relevant to the purpose of the email. Use suitable colors for the background and for text. Don’t make the text too flashy. Remember that cards usually have warm messages in beautiful fonts.

5. Big typography:

There is nothing huge and bright that will escape anyone’s eyes. 2020 celebrated bold typography techniques. 2021 seems to carry the same trend throughout. Insert huge bold pieces of text in the mail conveying one main point. What follows will be information regarding that.

Make sure that the huge bold text has the words chosen rightly. For example, if your business is planning a reduction sale, you might just want to write “SALE” instead of complex long phrases. The message would be conveyed and interested people would look ahead. It is also important to bear in mind in such cases that the bold message should direct the customers to read further. Try to make the huge message coveted, yet not lengthy. 

Also, one can try inserting links behind these bold texts such that the customer is directed to a relevant page. This webpage should be impressive and ensure that the client is satisfied. For this, proper web designing must be done. Businesses should explore the different unlimited web designing packages offered by graphic designing companies so that their long and short term needs are taken care of well.

6. Authentic pictures:

While adding images in your promotional emails, avoid using images that are used by others already. Use pictures that are yours. There are many common pictures that are available online for several messages. Use modern graphic designing tools to customize your own pictures. These images should match with the ones you use on your social media pages as well. That way, the customer can identify the brand by looking at the image itself. This is important for building the brand image.

Businesses can leverage the benefits offered in unlimited graphic designing packages. These packages help the business in the long run in developing a strong market presence and brand value.

7. A layer of animations:

In emails, one cannot insert heavy graphics. So, over static images, animations can be used to make the mail more appealing and visually attractive to the readers. It is suggested that these animations be mobile-friendly as well since most emails can be read on the phone now. Also, make sure that these animations don’t occupy the entire mail. They should form just a part of it.

These email design trends for the year 2021 are general. Apart from these, there could be several event-specific, business-specific, and situation-specific designs that are trending now. Businesses have to make themselves aware and ensure to conform to these ways at the earliest. 

The most important aspect of changing ways of sending out emails is the design. Companies should hire efficient graphic designers who can make customized email designs that are in coherence with your web and social media designs. 

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Importance of Merchandise Designing for Your Business

Introduction

As we reside in the ever-changing and highly competitive world. Here, to survive in this type of environment, the entity must possess a smart marketing strategy to survive. Now, what can be done by the marketing professionals to significantly drive the attention of the targeted group of customers. For them, here, merchandise designing for your business is a sure shot hit. How? Let us discover in this article, what is Merchandise designing? And, how is merchandise designing helpful for your business:

What is merchandise designing?

Something with attractive prints on some products attracts customers. Merchandise designing includes the company’s logo design, a brand message, slogans or tagline design, illustration design, and apparel design. Merchandise designing can be defined as the art of promoting the business and selling the goods to the targeted customers. It can be also be said that merchandising is the process that promotes goods for expediting the journey of attracting consumers and hiking up sales. Firstly, the basic layout of the certain products that you place in such a position that it catches the eyes of the customers and you do it to convert those leads into sales. Secondly, the placement of the product helps in attracting consumers. Thirdly, the design of the display plays an efficient role here.

Like, for instance, any product that has a logo of any company, brand, or business printed on it comes under the category of merchandise designing. In this situation marketers, use very high-quality products to promote their business through merchandising. Merchandising helps in the creation of a unique brand identity by incorporating authentic logos, illustrations in a printed form, and visuals that attract the attention of the consumers. Rather, these products might not be the company’s main business but you can use these merchandised products as give-away gifts and discounts. This will add to the positive word of mouth, creating awareness and promotion of the business. Now, arises the question what are the products that can be used by marketers for merchandise design and promotion. You can use products like drinkware, T-shirts, men’s and women’s apparel hoodies, etc for merchandise designing.

How Merchandising is essential for your business?

  1. Helps in introducing the concept of the business in an ever-new way. The use of creative and unique way of showcasing the business and promoting it. The products are designed such a way that it describes the brand and is aesthetically pleasing. This in turn will help in generating the potential volume of sales.
  2. Helps in creating brand recognition in the marketplace. As the attractive designs and illustrations attract the minds of the consumers, which help them in simplifying their buying decision. This in turn would boost the sales leading to an increase in brand recognition.
  3. Helps in establishing an emotional connection with the customers, as the visuals and aesthetic designs attract the minds of the consumers.
  4. Merchandising also helps in providing the business a better exposure.

  5. Merchandising helps in winning the loyalty of the targeted group of customers through appealing visuals and products that you can use for the purpose of retargeting.
  6. The product choice has a wider range. Usage of products like drinkware, T-shirts, men’s and women’s apparel hoodies can be made. Hence, there is a wider scope of products that can be used.
  7. Merchandising helps in making new customers as you can exhibit the designs, illustrations, and logo in numerous ways to fit in probably every customer’s view.
  8. Helps in increasing direct sales of the business.
  9. Advertisement costs reduce. The advertisement costs of placing the ads on televisions and banners in the markets take huge sums of money investments. The cost of bearing these advertisements can turn out to be an expensive way of marketing and making the general public aware. Hence, merchandise designing is a cost-effective marketing strategy as you require some money for printing the logos and illustrations on the desired product.
  10. Scores of the business in terms of tangibility increase. Your brand gets recognized by the advertisement and promotion that is you do by the medium of merchandise designing.

Conclusion:

As we have already seen that brand merchandise carries the logo of the company in a printed form. It can be used as the mode of promotion, as being printed on the apparels such as T-shirts and accessories. Thus, what artists do is, sell these merchandised shirts and other accessories from reputed brands by carefully and creatively printing the unique artworks on the products for sale. Also, this practice of marketing can be advantageous for the business as well as artists for regular earnings.

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Re-Starting a Business: Renovation and Innovation

Have you heard the story of the ant? The ant tries to climb a heap of sand and fails, but it keeps trying until it succeeds. The moral of the story is to never stop trying. Thus, after Starting A Business, keep trying to make it better, probably even when you need to restart the business.

Well, you came up with a business idea and you started a business, but it is not yielding the desired results. The Pandemic has probably made the situation worse and you are probably thinking of shutting it down. But deep down, you still see potential in your idea. Don’t worry, if you didn’t get it right the first time, doesn’t mean, it can’t be achieved the second time around. Remember the ant!

Maybe, you just need a fresh start. You need to consider restarting your business, instead of giving it all up and working for someone else. This time the chances of you succeeding increase, given the experience you got the first time around and your contacts.


Here is the process that takes one for restarting a business:


Step.1. Analyzing the existent model of the business. It will help you to figure out what went wrong the last time and to avoid that in the future.


Step.2. Formulating a detailed plan. Mapping down your goals and targets will enable the running of the business model efficiently and will help you pitch for funds.


Step.3. Get your funds. Now that you have an idea and a plan, you need funds. Chances are that your funds you procured for your idea the last time dried up in the execution of the previous run. It is time to acquire funds again.

Step.4. Acquire the required human resource. As you are restarting your business, you might already have a pool of talented and experienced people around you. But don’t hesitate to get some expert opinion from outside.


Step.5. Launch. This is the time to re-launch your business.


The steps can be efficiently implemented with the right mix of innovation and renovation for restarting your business. You might be wondering how. Let us know.

Renovation

Technically, renovation means to re-innovate or to improve the existent model. Your previous business model wasn’t working for you, therefore, it is time to upgrade it. Your analysis and the expertise acquired over your previous tenure are going to help you avoid the mistakes you made the last time. While doing that, if your business undergoes a bit of a renovation, it will be an added advantage. By renovation, I don’t mean just renovating the working space and the interiors. The concept of renovation embodies more than that.

When you renovate your working space, that is, your office, your showroom, your shop, etc, it could not only make it more appealing to your clientele, it is also likely to increase the efficiency of your workers. You could end up using all the unused resources, remaining idle earlier, like space.

The renovation will also include getting your logo upgraded. Customers associate a brand with its logo and since your last business wasn’t really impressionable, you need to put efforts into improving your logo or your slogan for that matter.

Innovation


Innovation implies applying new ideas or techniques. In this cut-throat competition, businesses that innovate their products or services from time to time succeed. Since you are restarting your business, you need to implement the concept of innovation from the very beginning.

Innovating doesn’t always imply introducing a new line of products or services, it simply can be achieved by improving the existing product. The concept of “survival of the fittest” accurately applies here. For one to fit one’s business, one needs to innovate.

For Example, if you are in a line of business, where dealings are made offline, you could put efforts to integrate it online. Your efforts can be directed towards getting visibility for your business and integrating with vendors to get it online successfully.

Being online in the post-pandemic world has become a crucial part of the business world. But when you get online, make sure you do it right. The Internet gives you a platform to communicate with your customers, represent the best of your business to them.

While restarting your business, you have the advantage of an existing client-base. Tap your contacts, your customers, your vendors. Let everyone know that you are back in business and that with some innovated and improved concepts.


Getting your business restarted can be a very challenging task. You need to tap your existing resources and integrate them with your newly-found resources.

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Ways to Boost Your Organic Click-Through-Rate in Google

Something about the Organic Click-through-Rate [CTR]:

What is organic CTR on google? Organic CTR or Click-through-Rate can be defined as that percentage of traffic in terms of searches on a particular website. As of now if any website is unable to generate more traffic than needed, what should be done in this case? In this case, organic Click-through-Rate can be used, this is because Google uses this Click-through-Rate to re-rank articles. Why is this organic Click-through-Rate important for any web-page? If there is an increase in Click-through-Rate, this will help in increasing the traffic, and the number of clicks on the webpage rises automatically. In fact, Google uses this Click-through-Rate to re-rank articles in the SERPs which influences the ranking of the webpage. So, as we have now seen the importance and working of Click-through-Rate on google, now let us have a look at what can be the ways that can help in improving the Click-through-Rate.

Ways to increase Click-through-Rate:

How to improve Click-through-Rate? Following mentioned are some steps to improve the Click-through Rate:

  1. Improving upon quality score might help:

How does improve the quality score can help a website increase the Click-through-Rate? Ads that possess a high score of quality qualify higher ranking and make the user likely to increase the click-through rate.

  • Different types of ads must be tested:

Sticking to one ad might not increase the Click-through-Rate. Hence, ads must be customized according to the theme of the website, and to impart the value of uniqueness, more than one ad should be used.

  • Keyword groups must be well-themed:

Keywords if integrated into the content for the website will increase the volume of the organic reach to the targeted audience.

  • Ad copy must consist of highlighting price:

Highlighting the price in an ad copy can help in improving the CTR. This might be helpful if your price is lower than your competitor’s price or you have an offer going on and it will also act as the additional information that the consumers need.  

  • Incorporation of good ad extensions:

Using good ad extensions might in improving CTR. Following are some of the commonly used extensions that help in improving the suitability for the campaign of a particular webpage. They are Sitelink Ad Extension, promotion extension, price extension, etc.

  • Implementation of well-structured data:

A well-designed and structured data will help in creating rich and engaging content that would play a key role in schema mark-up.

  • Engaging, as well as creative posts with images, should be created:

As pictures describe more than words do. Hence, the posts must have images and graphics in them.

  • The title should be simplified and informative:

The title should be simplified, short as well as engaging to increase Click-through-Rate. If the tile or the headline is not simplified the audience would take time in understanding one and might eliminate the most valuable click.

  • Localizing the content:

As we all know that it is more convenient to search on mobile phones. Thus, mobile searches have taken a pace in the past 8-10 years, localizing the content helps to increase the Click-through-Rate.

  • Speed of the site should be optimized: How this will improve CTR?

What would rather degrade the user experience? The web page that does not load in the given time frame, eliminates the number of clicks.

  • Usage of Google AdWords for preview would help:

Google AdWords Preview Tool possesses an extra feature that Yoast lacks. What does Yoast lack? Google AdWord preview optimizes the preview according to desktop and mobiles, where tiles, headlines, headings, and descriptions change accordingly.

  • Use Yoast preview, in the case of WordPress:

Yoast preview being the all in one SEO suite provides the best results in turn leading to a significant rise in the CTR. This would enable us to view a snippet preview. It would also provide us with a brief of how it appears on Google SERPs.

  • Titles and headlines should be well tested:

Proper research of the titles and the headlines plays a key role in improving the Click-through-Rate. This is because headlines if analyzed and researched properly taking into consideration the social media as well as the theme of the webpage would help in gaining clicks.

  • Inclusion of Listicles is a must:

Listicles play a vital role in popularising the content of the webpage and this, in turn, helps in improving the CTR as well. Lists make the content more attractive, informative, and precise for the audience to grasp the information.

  • Testing different types of ads would help:

Google has recently launched ad discovery to specifically provide the priority to mobile-specific browsing. This might also help in improving the CTR as well as the reach of the website.

Conclusion:

Other than just including keywords, entering card details, or by advertising, there is more option that would help a webpage to increase its CTR. Earlier the work was done based on hit and trial bases, what people used to do was to pay and see what happens. Google Ads CTR has made it a sure shot hit in increasing the traffic. Hence, some of the ways regarding how to improve CTR, by using google were specified above. Organic traffic plays an important role in creating a digital plan for any business.

It’s always a great idea to use professional writing, proofreading, and editing services like getgoodgrade.comGrammarly, or Scribendi. These tools will significantly boost your content writing endeavors. A well-designed and structured data will help in creating rich and engaging content that would play a key role in schema mark-up.

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Limitations of DIY Tools for Graphic Designing

It is a well-known fact that the most important organ of a business is marketing and especially digital marketing. We are all aware of conventional advertising means like hoardings, pamphlets, and posters. But, with the advent of technology in almost all walks of life, there are new advertising modes. The most important of these is social media marketing. DIY tools have been highly used by business owners to push their social media marketing growth.

There are different social media platforms like Facebook, Instagram, and Twitter through which a huge number of people can be reached. Although youngsters or middle-aged folks tend to use social media more, there are some platforms in which many people are active irrespective of their age groups. 

Apart from the wide reach that the ads get, social media allows businesses to tweak and alter the advertisement campaigns. This happens with the help of analytics tools that help one identify how many people saw the ad, how many clicked on it, etc. This is a rather interesting advantage to provide, given that such facilities aren’t available on television or radio ads. 

Social media ad campaigns are also relatively less expensive. Businesses of any size can advertise on social media platforms without any major hassles. Graphic designing and content writing has to be done well for the posts. For these services, there are several Do It Yourself tools available online. Many startup owners find themselves checking these tools out and the simplicity of it all makes it very attractive to try out. But, there are many limitations associated with these tools.

The 20 best graphic design tools recommended by top digital artists - 99designs

Limitations of DIY tools

1. Lack of expertise –

It is a well-known fact that experience plays a major role in the output of any product. If someone who is highly oblivious to graphic designing starts trying it out, it is highly likely that s/he is going to need sufficient time to get to know the nitty-gritty of the job. The resulting designs are bound to be below the mark. 

At the same time, if you decide to sign up for the services of a professional graphic designer, you are going to be getting the best services that would add value to your business. 

2. Lack of resources –

Commoners who are unaware of the way graphic designing is actually done, are surely not going to be in possession of good software for designing. In such a case, the designer is less likely to use relevant tools. They also don’t have the facility of consulting with other professionals or peer-reviewing their designs. Their creativity is confined by the available options in the DIY tools. This would have a direct negative impact on the quality of designs produced. 

3. Limited options –

DIY tools don’t let the designer explore much. They have certain fixed templates and options for adding attributes to them. This would mean that the design that a novice creates would depend on these options only and rarely her/his creativity. Most DIY tools don’t offer you an option to add whatever you want to the design. 

The other problem associated with these options is that the templates could be used over and over again, by many businesses. So, when you are going to use these designs on your social media pages, the brand image is going to be affected because the audience can’t really distinguish your design from another business’. This lack of originality is known to damage the public opinions of businesses. 

4. Ownership issues –

If you use a DIY tool for graphic designing for free, you could have that tool’s watermark in your designs. You will have to pay to remove their logo. If you are using a DIY tool for web designing, the ownership of the website does not lie with you in most cases. So, the data of the visitors to your website could be compromised. Lack of security is the last thing a growing business should be dealing with!  

In order to make your website/design look like yours, you are going to have to pay. Instead, opt for a graphic designing or web designing package that offers multiple benefits. Unlimited graphic designing packages offer you good designs in a time frame, making it easier for you to concentrate on your business. Similarly, unlimited web design packages are also suggested. 

5. Lack of critique –

If you opt for an unlimited graphic designing package, the services provider reviews the designs multiple times before the final delivery. The designer gets credible feedback from his/her peers and improves the designs accordingly. This option is not going to be available to someone who is new to graphic designing. S/he is going to stop at the point of her/his personal satisfaction. This may not yield a design that is good enough for the market. 

6. Slow updating of new technologies –

A designing company has access to all new technologies and software that can be used for different businesses as the need arises. But, DIY tools take a lot of time to introduce these technologies in their platforms. So, if you are using a DIY tool for web designing or graphic designing, it is likely that you are using an outdated method while your competitors could be far ahead of you.

 

Canva, PicMonkey, and Pablo are common graphic designing DIY tools online. While there are several online tutorials on how to use them, startups should resort to procuring services from experienced and trained graphic designers. For startup growth, marketing is vital. So, taking a chance in this area is not really a good option. Also, several graphic designing and web designing packages offer long-term support apart from other services like logo designing. Therefore, it is important that a new business make an informed decision regarding all its operations.

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Top 10 Affiliate Marketing Products

With just some worthy resources and a few efforts, one has a great opportunity to explore affiliate marketing. Affiliate marketing is a very popular tactic used by a number of businesses to improve sales and generate additional revenue.

What is Affiliate Marketing?

Affiliate marketing is a process through which a business offers its services to the end consumer via an entity that exists in between the two and earns a commission for the services being availed. All that the affiliates have to do is to find a product that is great and promote it in line with the affiliate program of the business.

To make the complete process work smoothly, there are three entities involved at three different steps. The first one is the business that offers an affiliate marketing program. The second one is the affiliate/advertiser/promoter of the products and services of the business. The third and the final entity is the end consumer which avails the service or the products of the business and is brought in the loop through the affiliate.

Running an affiliate marketing campaign can be challenging for businesses. Hence, to make it a better experience and get the best out of it, here’s a list of top 10 affiliate marketing software programs that help businesses to run the campaigns successfully.

 

1.   FirstPromoter

An all in one platform to track, manage, and optimize referral marketing and affiliate marketing programs. It has been helpful for a number of businesses to increase sales and drive customers.

The tool is specially designed for SaaS businesses to quicken the process of integration, robust segmentation, flexible commission, campaign bonuses, private campaigns, team commissions, and multi-level reward system.

It involves processes like referral management, promotional management, discount management, and is capable to offer a personalized dashboard and increase customer base. The plan starts at just $49 per month with 0% transaction fees and unlimited team members.

 

2.   AnyTrack

 

This tool enables a business to track and sync lead conversions from any network of affiliates. To make the best out of an affiliate marketing campaign, tracking and recording the progress regularly is very important. Making certain changes to enhance the performance of the campaign as well as modifying it to meet the targets at regular intervals of time is critical.

The only thing you need to do is to insert a line of code known as AnyTrack Tag. This lets you enjoy fully automated data collection and syncing across the marketing channels your business is collecting leads from.

This tool also offers 5000 sessions per month for FREE! It also offers paid plans which start from just $50 per month. AnyTrack also offers a 14 days free trial for all of its packages.

AnyTrack offers integration with all types of websites and funnels builders. It also supports and goes well with all the compliances of the channels like Google and Facebook. However, it doesn’t offer any integration support with amazon associates and zapier.  

 

3.       Post Affiliate Pro

Post Affiliate Pro is an easy and quick solution for new businesses trying to explore affiliate marketing. It lets a business create an affiliate marketing strategy and plan from the scratch and thus is very high in customization.

The tool offers a free integration service and offers a great customer support. It also offers protection from fraud, tracking the data, and commission structures which are highly customizable.

The tool also offers a 14 day trails period and starts at just $97 per month with a pro plan.

 

4.       Affise

This tool can help businesses to grow and network among partners, influencers, agencies, and other networks that can be an asset to the campaigns for the affiliate marketing of the business. The tool lets you automate the complete ad campaign.

Affise seems to be easy to manage and hence is a great solution for new businesses exploring affiliate marketing. Features like smart targeting, comparison reports for better insights, protection against fraud, and flexible payouts make this tool one of the top 10 tools to be used for affiliate marketing.

Its highly rich API is appealing and makes it efficient. Affise offers hassle-free migration, 24/7 support for its clients and customers, and equips them with a dedicated manager. It doesn’t offer any upfront trial period but one can be requested and availed. The plan starts at just $299 per month with a pro plan.

 

5.       HitPath

With a very simple and plain interface, HitPath offers a very user-friendly option for the business to run their affiliate marketing campaigns effortlessly and smoothly. It offers a cross pub campaign accelerator, live tracking, and management of the affiliate marketing campaign.

It is scalable as well as highly customizable. The tool also offers a free demo upon request and is very flexible to the customer demands while managing the affiliate marketing campaigns well. It understands well that one size and one solution cannot fit all the requirements of the clients. 

HitPath hence becomes a great option for networks, advertisers, and agencies as well. It also offers one on one training for FREE with live support.

 

6.       Tune

With unlimited affiliates and very good tracing metrics, Tune offers 99% uptime to all of its customers. Especially for the agencies handling the accounts of the clients directly, it serves as a great tool and offers detailed insights and purchase processes.

Tune has a number of plans starting at just $279 per month. It also offers a free trial on signing up on the website. Tune also claims itself to be highly flexible for the industry of affiliate marketing and managing partnerships across mobile and web.

Tune also is highly customizable and flexible. Service like white labeling, personalized dashboards, and user-friendly interface makes it easier to manage campaigns on Tune. It also offers a complete team for the development of custom solutions and technical consulting.

 

7.       Adplexity

One of the very efficient and intelligent tools specially used for ad intelligence for businesses into intelligent affiliate marketing. It also lets the businesses keep track of the profitable ads of the competitors as well as their eCommerce products & stores.

It starts with a plan priced at $199 per month. Adplexity also comes with a desktop, mobile, and a native option for all the respective traffic needs. It also lets you filter successful campaigns via keywords, advertisers, publishers, and affiliate networks.

Adplexity supports a large number of countries and has a very advanced but easy to use interface. It lets you have a very in-depth insight into the data and filters it precisely.  

 

8.       CJ Affiliate

CJ Affiliate helps you to drive more sales and expand your brand’s reach. It has a pool of big brands and helps those businesses meet their affiliate partners easily. It also comes with a very large network of affiliates which helps to drive bigger results.

The tool stays with the users throughout the buying process of the customer and helps you identify the most influential affiliates.

Support provided for a limited number of countries, it doesn’t come with a free trial. The tool offers no upfront cost and the plans are based on the requirements and thereafter the quote is provided.

 

9.       Awin

With a very huge network of affiliates, advertisers, and publishers, Awin is used widely for valuable marketing insights and affiliate services.

With some of the biggies in the clientele like HP, Emirates, AliExpress, & Forbes, Awin comes as a very credible option for the clients to receive great services and has experience of about 20 years. Awin however can improve its dashboard and interface, users are happy with the payouts and the management services on the platform.

 

10.       Thirsty Affiliates

List yourself and earn money – that’s what this tool puts forward for its users and this makes it easy for the businesses to find active affiliates on the platform. It lets you manage your affiliate links in a highly organized format.

The plan for Thirsty Affiliates starts at 49 per year only and comes with a license for 1 site. The plans also come with a 14-day refund guarantee with other add on services. There are plans for multi-site owners as well.

The tool is especially aimed to be used by bloggers and affiliate marketers. Although it is a great tool, it is not used to run an affiliate marketing program. It can just be used to manage the affiliate marketing efforts of the businesses.

Therefore, go ahead and kick your next affiliate marketing program like a pro with these super amazing tools. Whether you are an affiliate or a brand, make sure you get the best out of these tools and give a try to find out the best one for you!

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Web Development Trends 2021

If you are asked to name something that is changing rapidly, you are probably going to say that it is technology. The way it has changed even in the past four or five years is rather too fast to be compared with anything else in this world. Technology is so interwoven with our lives that change in technology means a change in the way we do certain things. For businesses, technology and its tools are very important for several functions, the most important of which is digital marketing and web development.

With the advent of the internet, competition among the many businesses around us is also rising. Everybody has access to every business’ products, there is almost no barrier. It is not easy these days to find people who buy anything before googling about it. In such a case, every business wants its products or services to be the most appealing and catchy. Their websites have to be pushed as much to the top of search results as possible. 

For most people, web development seems like developing a bunch of pages by coders and developers. But, more often than not, it is the sole representation a business can have on the online platform. And, the online platform is not a small insignificant place. For example, consider an e-commerce platform that has no physical office. Everybody from all across the world can see your business and decide to invest in it or buy the products and services. 

With changing trends, it becomes important for website developers to update their web designing process. They should bear in mind the impact the website is bound to have on a business. There are several online tools that help developers and designers do well in this space. But, for the year 2021, there are a few trends that have been identified.

 

Web Development Trends 2021

1. Single page websites

We have all seen websites with many pages, commonly titled “Home”, “About Us”, “Contact Us”. etc. Navigating through such a website on a mobile phone becomes an annoying task. It is a fact that most of us use mobile phones for small searches, nobody has the patience to open a laptop or tab just to use a search engine. In such a case, a website that has one page that details all the important things about a business is going to be more useful. Audiences can keep their attention focused on the contents presented, and need not worry about navigating the website. Single page websites are easy to build and maintain as well.

2. Chatbots

Serving customers well should be a business’ focus. In order to clear queries or doubts of potential customers who land on your website, have chatbots that are powered by artificial intelligence. It also helps in keeping engagement on. Chatbots provide quick responses, often impossible for humans to do. For businesses that offer services in travel and tourism, healthcare, etc., chatbot-like features on websites are wonderful to have. 

3. Voice-recognition feature

With the advent of the Internet of Things, it is expected that over 6 million voice assistants will be used in 2 years. Companies like Google, Microsoft, etc., are making credible progress in this area. With this technology booming at this pace, it is important to make websites that would be compatible with these features. Smart assistants are slowly taking over our daily lives with devices like Alexa and Siri. Identifying this at an early stage would be beneficial to a business in improving its reach. 

4. HTTPS protocol

The internet is an amazing platform for marketing, no doubt. But, it has also become a space for hackers. Many thousands of websites get hacked every day which is a concern to worry about as a number of businesses are solely dependent on their online presence. Websites contain a lot of customer data. In order to keep websites and the information they have safe, safety has become a major concern for developers. Therefore, 2021 could be a year of enforcement of strict web development protocols. One such measure would be to mandate the use of HTTPS. One should note that Google already marks websites without HTTPS as unsafe. 

5. Use of cloud

Cloud helps in reducing the need for huge servers. It helps in organizing data and preventing its loss. With the growing usage of websites, it will become prudent for developers to back data up on the cloud. This facility is surely going to make maintenance easy. With the pandemic life still on, everybody is relying on remote services. The use of cloud facilities again becomes more important.

6. Reduced health hazards

We are all aware of “night-mode” in our mobile phones. Using a device in this mode reduces the strain on the eyes. Of late, websites have also started exploring dark themes, in order to serve the same purpose.

7. Interactive graphics –

This is probably the most important organ of a website. It is necessary to have good graphic designing professionals to design your website that is going to be seen and visited by thousands of people. For startups that are designing their websites for the first time, it will be intelligent to consider unlimited web design packages coupled with unlimited graphic designing packages. This would ensure that there is a uniform image built about the brand across all platforms on the internet. The business’ digital marketing efforts would yield better returns. A website that showcases the necessary information in the crispest and attractive way is going to do most of the job. This would ensure that there are customers to revisit websites regularly.

These are a few of the most imminent priorities that could mandate web development in 2021. Apart from this, there are several advances happening in specific fields. Web developers have to make themselves aware of these happenings before and while designing a website. This would help them make a robust and good website.

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Mistakes to Avoid While Designing Graphics for Social Media Marketing

Social media marketing is one of the most common tools used by businesses these days. The effectiveness of this option makes it much reliable and sought-after. Almost all sorts of businesses find it useful to market on different social media platforms like Twitter, Instagram, and Facebook. 

 

Why Social Media Marketing?

Social media has changed the ways in which marketing was done before. It has brought in so many new features and benefits that can easily overshadow conventional marketing means. For example, who wouldn’t prefer an image that would repeatedly pop in a potential customer’s phone over a hoarding on a road? 

Social media has made targeting and re-targeting of individuals very easy. Earning customer loyalty with almost no direct contact with them is another boon. For small businesses and startups, social media has come like a blessing because they can reach a huge number of people with their advertisements. The diversity of the audience of social media is matchless. It provides data to analyze the efficacy of your marketing materials, which many other forms of ads may not be able to do. This whole process of social media marketing doesn’t cost much. All it takes is good graphic designers and a good strategy to reap the best benefits.

 

But, while designing the graphics for your social media posts, what should your designer keep in mind? 

  1. Be different – The designs that will go on your social media pages should be different from the ones your competitors use. Your designer should create and innovate in such a way that the next time anybody sees a similar design, they should be reminded of your brand. Using standard templates would not help in any way. Graphic designers have to keep their creativity index high.  A good choice of designs and colors would do the job. 
  2. Keep it simple – Complicated and messy designs are hard to look at and read from. They are even difficult to process for the brain. It is highly unlikely that a potential customer who is not even aware of you or your brand is going to spend time decoding your convoluted design on social media. It is easier to just scroll away. 
  3. Good content – The content that goes in your designs should be well-written in a relatable background. It should obviously be legible enough. The lines should be well-phrased without grammatical errors. They should also have texts that can be understood by people of all age groups. Avoid anything offensive. 
  4. Using old images – This is a major problem that most designers face – they do not use relevant pictures of their own. While it may be okay to occasionally use some rare pictures, it should be attempted to use original ones. Using old pictures, again and again, is certainly not going to serve any purpose. 

 

Common Mistakes While Designing Social Media Marketing Graphics

There are certain don’ts that designers have to bear in mind while making social media posts. These are like warning signs. 

1. Bad writing styles

Many social media posts that we come across have a lot of information filled in it. Because of this, no piece of information is clearly visible. Sufficient spacing has to be provided between lines of text. Suitable fonts have to be used, depending on the type and nature of the product or service. 

2. Lack of space

Some designs have so much in them, that it looks like they are choking. These kinds of designs are going to just be there for the sake of it. No image or text on them is going to reach the audience simply because of the stress it would cause to the eyes that see them.

3. Not using images

There are certain aspects of designs where an image would do more talking than texts. Out of unavailability or lack of patience, it is easy to put up texts. Too much text on a post is going to look like a boring theory. People on social media really don’t have the patience to give it a thorough read. So, use images wherever apt. 

4. Random placing

In designs, a certain connection between images and texts is expected. This would make it easier for the viewers to comprehend the advertisement as well. But, if the images are haphazardly placed and texts weirdly inserted, it would look messy. Not just that, it would look asymmetrical and in no way appealing. 

5. Forgetting the platform

Posts for different social media platforms have to be designed differently. A link on an image would not open. It is not possible to insert clickable links on Instagram descriptions. But, Facebook has such a feature. Graphic designers should keep these factors in mind while working.

6. Inconsistency

Graphic designing is an important organ of a business that has resorted to social media marketing. Some of them may even choose an unlimited graphic design package to cater to their ever-growing need to publicize online. In such a case, designers working for companies should be mindful of the type of posts that they are putting out. For the image of a brand to remain in people’s minds, there should be certain features of the designs that they can identify with. The case of Amul cartoons is a good example. For ages, their designs for ads have been centered around specific characters. Such an approach would serve well not just immediately, but also in the long run. 

7. Plagiarism

It could be difficult for designers to crack a problem. But, a solution to that can never be plagiarised material. It would not just cause disrepute to the business, but also to the designer. Apart from this, people on social media can easily identify any form of copied material. 

8. Not keeping with the trend

It is going to be worthless for designers to keep pumping standard designs into the social media pages without analyzing the trends. Analytics tools in social media would give good insights and suggestions. 

 

Keeping these dos and don’ts in mind, graphic designing has to be carried out meticulously in order for the businesses to reap sufficient benefits from social media.

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The Game Of UI/UX: User Interface VS User Experience

 

What is the primary goal of any business? The very primary motive of any business is to increase in terms of sales, goodwill, and growth. And the answer remains probably the same for any online business entity to grow. But then arises a question of how to attract customers in order to achieve the goals, thus mentioned above? The use of user interface and user experience can turn out to be the savior here? Still, how can this be possible? So, in this article, we will definitely look at how UI/UX help in seeking the attention of the targeted group of audience and enhancing their experiences.

 

What is a User interface [UI] and User experience [UX]:

As we all know, how UI and UX are often confused and used interchangeably. Are User Interface [UI] and User experience [UX] the same? Let us understand how the User interface that is UI and User experience that is UX is different from each other:

  • User Interface [UI]: The user Interface defines every required information and detail regarding a particular product that is being sold on the webpage or the application. It is dependent upon the looks and functions of a product. It depicts how the contents of a product are being labeled. Changes in UI are made depending upon how the consumer might need them. In short, UI provides life to a website or application and is based on visual aspects of the message that the business is communicating to its targeted customers. It mainly comprises of the touchpoints or the individual screens that the consumer encounters. UI is specific to digital specific products.
  • User Experience [UX]: User experience is dependent upon the overall experience of the consumer or the targeted group of audience. UX basically comes first in the development process of any product or service that the entity provides. The main feature of UX is to identify problems of the user and ensures solutions to them in a creative manner. UX is designed in a very pleasing and interactive manner. The main specialty of the UX is its usage for any kind of product or service experience.

 

Hence, we have seen above that a perfect journey for the experience of the product starts with UX and is followed by UI. The UX draws the bones and skeleton in the experience journey of the user. Whereas, UI ensures the fulfillment of visual and interactive elements of the product that is being offered by the business.

 

UI/UX as a career:

Which career path is the best one? Though UI, as well as UX designing, go hand in hand, rather it is not a compulsion to master both. Let us discuss what can be the successful ways in creating a career in the field of UI/UX industry:

Skills required for UI:

  1. The look and feel of the product must be designed in such a way that the needs of the customers are fulfilled. Research the design of the product well and use guides, taglines, and punch-lines to convey the message of the business in a proper manner.
  2. The branding must be sone in order to attract customers. The interactivity of the business must adhere to UI prototypes, animations must be used to increase responsiveness, and last but not least adaptation to all devices and screen sizes is a must.
  3. A UI developer or designer should be an enthusiast.
  4. The designs must be realistic. This is because a realistic approach would help the consumers to find an emotional attachment with the product or service. This leads to the appreciation of the value of the product.
  5. Knowledge regarding the codes is a great asset for the UI designer and this would act as an add-on to the toolbox of the designer.

Skills required for UX:

  1. Develop the strategy of the content beforehand. Here, the research for the needs of the targeted customers is a must. Make a well-researched product strategy while keeping in mind the needs of the consumer base. The research should be competitive as well as comparative.
  2. Coordination, as well as collaboration with the UI designers and developers, is a must.
  3. Track the process throughout for the proper implementation of goals and strategies.
  4. Feedback from the users, here is a must.
  5. Strong communications skills will help in the long run.

 

Principles of UI/UX:

  1. The design of the UI, as well as UX, should be mainly focussed on the experience, as this would help and incorporating every detail regarding the product or service. This in turn would help in building the product’s emotional attachment to the consumer.
  2. Visuals should have a staying power in them as the consumers scan the website, the graphics, and content help the product to stay in the minds of the audience.
  3. The users always look for simple, subtle, and appealing content that should be clear in terms of the message that the business needs its customers to grasp.
  4. Designs should be made that capture the attention of the users directly at the product.
  5. Always follow the method of scrolls so as to prevent the prospective customers or the visitors from skipping the pages otherwise.

 

Conclusion:

The world of web design or application development uses both the terms, UI as well as UX sometimes interchangeably. As we have already seen that how UI and UX both are important features of web and application development yet are often used interchangeably. Though both of them possess different skill sets but play an integral role in defining each other’s success. The web page or application becomes unpleasant if inappropriate UX is used. While a well-designed interface might sometimes be very confusing to navigate. Hence, both the user interface as well as the user experience should be perfectly made keeping in mind the expectations of the users. This again will help to enhance the experience of the users. This in turn would help in attracting the audience as well.