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How to Use Optical Illusion For Your Next Design

For any business in today’s day and age, an online presence is very important. This is because there are more and more people consuming online content. The most advantageous part of having strong online visibility is that the audience is very diverse. The reach that a business gets via online platforms is high. This online presence can be in the form of social media pages in which the business regularly posts updates. It can also be in the form of websites that have all the details about the business. It is therefore evident that it is important to have websites, social media posts, and ads designed well. While designers work on identifying the type of design they want to use, they are sure to come across optical illusion. 

Apart from this, the way a company’s office looks also talks a lot about the business itself. It is a reflection of the nature of the business. So, it is also necessary to have the interiors of the workspace designed by skilled interior designers. 

Using Optical Illusion

We have all at some point been fascinated by optical designs. Somehow, many of us like the way it tricks the eye. How can designers effectively use optical illusion?

1. 3D Designing

Optical designs can be used by interior designers into believing that a flat design is a three-dimensional object. This not just saves space in the office area but also serves the purpose of sending out an essential message to those who see it. The efforts that are put into making a design are more worthy than just writing down something in a fancy font. It clearly tells the viewers that conscious attempts have been made to make the interior look good. These designs can be done by using tools like Photoshop, which has plenty of features and tools. Several add-ons can be used to create new illustrations of optical illusion.

2. Triangle-bisection illusion

If a triangle is placed inside a curved or straight shape, it appears as if the triangle is not “sitting”. This is because of the phenomenon called triangle-bisection illusion. If something is placed exactly halfway up the height of a triangle, it will appear as if it is way more up than halfway. This is due to the way our eyes perceive this figure. Such an illusion can be used in websites as well as social media posts to make the designs efficient and attractive.

3. Hering illusion

When a design contains very fine lines or tiny dots, it is highly likely that the design looks like there’s something in motion in it when you scroll up and down. This is because of the Moire pattern. Herein, two grid spaces superimposed on each other create a false motion perception when moved. This technique can be used to grab the attention of social media users, where it is common for people to just scroll away. Creating an illusion would at least make them stop and look at what the post is about. It is then up to the designer to efficiently direct them to the website or their official social media page. 

4. Mach bands

When shades of the same color are placed in the increasing or decreasing order of intensity, it is possible that your eyes made you believe that there was a shadow. But, the truth is that there was nothing of that sort. Our eyes perceive the light shades lighter and the dark shades darker, so it appears as if there was a shadow. This tricking of the eye can be used by designers who work on website designs. Such an arrangement of different shades of the same color could be used in designs where there is the text that is supposed to be added to the design. 

5. Overshooting

Most typographers are of the opinion that while inserting text into designs, one has to be relying more on intuition than reasoning. In general, fonts of the same size also don’t “look” the same to us. So, by the process of overshooting, a designer resizes the text size. This makes all the characters look alike. While this may be sounding a little odd, it is required to be done in order to keep away the “illusions”. 

6. Cornsweet illusion

In this type of illusion, a gradient is used, like in Mach bands. But, there is also a line in the center. It makes our eyes perceive that one side of an image is lighter than the other. But, if these two sections were placed next to each other, one realizes that they are completely the same. Such illusions can be used to ease the work of a designer. It can be used in backgrounds and two different ideas can be expressed in the two sections separated by the line. Creating such an illusion does not really require much effort. 

7. Jastrow Illusion

When two curved objects are placed a little away from each other in the exact same way, it appears as if one of them is smaller than the other. This is a very common illusion. It is said that it occurs because the short side makes the longer side look longer. And vice versa the long side makes the shorter side seem shorter. This illusion can be used in websites and designs where patterns are commonly used.

Optical illusions are plenty. Simple shapes, lines, and colors can be used to create them. They help the designers accommodate several ideas in limited space. Often, instead of conveying something explicitly using texts, one can use optical illusion. 

Graphic designing, web designing, logo designing, and interior designing are very creatively exhausting processes. Using smart ways of designing eases the designer’s job while not compromising on the quality of the design. 

In order for all designs of a business to look related, one should choose able and good designers. Businesses can also explore unlimited graphic designing packages. They are popular in the market so that all their design needs can be taken care of. 

 

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Mistakes to Avoid While Designing Graphics for Social Media Marketing

Social media marketing is one of the most common tools used by businesses these days. The effectiveness of this option makes it much reliable and sought-after. Almost all sorts of businesses find it useful to market on different social media platforms like Twitter, Instagram, and Facebook. 

 

Why Social Media Marketing?

Social media has changed the ways in which marketing was done before. It has brought in so many new features and benefits that can easily overshadow conventional marketing means. For example, who wouldn’t prefer an image that would repeatedly pop in a potential customer’s phone over a hoarding on a road? 

Social media has made targeting and re-targeting of individuals very easy. Earning customer loyalty with almost no direct contact with them is another boon. For small businesses and startups, social media has come like a blessing because they can reach a huge number of people with their advertisements. The diversity of the audience of social media is matchless. It provides data to analyze the efficacy of your marketing materials, which many other forms of ads may not be able to do. This whole process of social media marketing doesn’t cost much. All it takes is good graphic designers and a good strategy to reap the best benefits.

 

But, while designing the graphics for your social media posts, what should your designer keep in mind? 

  1. Be different – The designs that will go on your social media pages should be different from the ones your competitors use. Your designer should create and innovate in such a way that the next time anybody sees a similar design, they should be reminded of your brand. Using standard templates would not help in any way. Graphic designers have to keep their creativity index high.  A good choice of designs and colors would do the job. 
  2. Keep it simple – Complicated and messy designs are hard to look at and read from. They are even difficult to process for the brain. It is highly unlikely that a potential customer who is not even aware of you or your brand is going to spend time decoding your convoluted design on social media. It is easier to just scroll away. 
  3. Good content – The content that goes in your designs should be well-written in a relatable background. It should obviously be legible enough. The lines should be well-phrased without grammatical errors. They should also have texts that can be understood by people of all age groups. Avoid anything offensive. 
  4. Using old images – This is a major problem that most designers face – they do not use relevant pictures of their own. While it may be okay to occasionally use some rare pictures, it should be attempted to use original ones. Using old pictures, again and again, is certainly not going to serve any purpose. 

 

Common Mistakes While Designing Social Media Marketing Graphics

There are certain don’ts that designers have to bear in mind while making social media posts. These are like warning signs. 

1. Bad writing styles

Many social media posts that we come across have a lot of information filled in it. Because of this, no piece of information is clearly visible. Sufficient spacing has to be provided between lines of text. Suitable fonts have to be used, depending on the type and nature of the product or service. 

2. Lack of space

Some designs have so much in them, that it looks like they are choking. These kinds of designs are going to just be there for the sake of it. No image or text on them is going to reach the audience simply because of the stress it would cause to the eyes that see them.

3. Not using images

There are certain aspects of designs where an image would do more talking than texts. Out of unavailability or lack of patience, it is easy to put up texts. Too much text on a post is going to look like a boring theory. People on social media really don’t have the patience to give it a thorough read. So, use images wherever apt. 

4. Random placing

In designs, a certain connection between images and texts is expected. This would make it easier for the viewers to comprehend the advertisement as well. But, if the images are haphazardly placed and texts weirdly inserted, it would look messy. Not just that, it would look asymmetrical and in no way appealing. 

5. Forgetting the platform

Posts for different social media platforms have to be designed differently. A link on an image would not open. It is not possible to insert clickable links on Instagram descriptions. But, Facebook has such a feature. Graphic designers should keep these factors in mind while working.

6. Inconsistency

Graphic designing is an important organ of a business that has resorted to social media marketing. Some of them may even choose an unlimited graphic design package to cater to their ever-growing need to publicize online. In such a case, designers working for companies should be mindful of the type of posts that they are putting out. For the image of a brand to remain in people’s minds, there should be certain features of the designs that they can identify with. The case of Amul cartoons is a good example. For ages, their designs for ads have been centered around specific characters. Such an approach would serve well not just immediately, but also in the long run. 

7. Plagiarism

It could be difficult for designers to crack a problem. But, a solution to that can never be plagiarised material. It would not just cause disrepute to the business, but also to the designer. Apart from this, people on social media can easily identify any form of copied material. 

8. Not keeping with the trend

It is going to be worthless for designers to keep pumping standard designs into the social media pages without analyzing the trends. Analytics tools in social media would give good insights and suggestions. 

 

Keeping these dos and don’ts in mind, graphic designing has to be carried out meticulously in order for the businesses to reap sufficient benefits from social media.

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Things to Ask Your Graphic Designer Before Going Ahead

Every functional business needs advertisements. Advertisements need to be designed. For these advertisements that would be put up on various platforms, designers are required. With time, businesses have come to realize that these designs not just help an ad appeal to the audience, but also help in establishing a brand image. Repetitive designs are discarded by the customers’ minds. With globalization, it has become important for businesses to match up with their global competitors. Therefore, having a good graphic designer is vital.

What to look for in a graphic designer?

  • Experience of the graphic designer –

Thoroughly understand the kind of work that a graphic designer has done in the past. Ask for samples of work to evaluate them. See if s/he has experience with the modern tools of graphic designing. If you are looking for web designing services, pay a visit to all the websites that this candidate has designed and check if the service s/he could provide to you would be enough for your business.

It is important that your designer has worked on a wide range of products/services in the past. This would mean that s/he is flexible and can ideate well, as the need arises. Even if you might not need a specific service immediately, ensure that your designer can cope with your long term needs. It is highly advisable to not keep changing your designers. If there is a change in designer, there is going to be an evident change in the kind of designs and this could affect the image of your brand.

  • Testimonials of the graphic designer –

This is something that you should not forget to do – check the client testimonials. Head to the designer’s website or LinkedIn profile to see how her/his service has been rated. Identify if their professional strengths match the needs of your business. If the designer does not have an online presence, ask her/him for references from who you can get information. This is a vital step in order to decide if a professional is just as good as her/his profile.

  • Rates/fees of the graphic designer –

For good startup growth, judicious use of money is necessary. Find out the market rates of the design services that you want. Often, startup owners get carried away by fancy promises that service providers make. This happens especially when one is trying to get a product/service launched in the market. Therefore, thorough research before choosing a designer is important. If you are sure about needing the design services for long, consider opting for an unlimited graphic design package or an unlimited web design package. These would offer several services at agreeable rates. In some cases, your graphic designer might even help you with interior designing and logo designing. So, ensure you get the best deal. It is not hard to find graphic designers at very affordable rates, but they might be starting out in the profession. Hence, they could need some support from you. This means that your business is losing out on some time. Identify if you can afford to let go of this time.

  • Expectations of the graphic designer –

Talk to your prospective designers and identify what they expect from you. There are some designers who expect some sort of creative input from owners of businesses. See if you can do that. Also, see if the designers can work independently without seeking any help from your business’ other employees. For example, a graphic designer with some marketing skills would be a good pick.

  • Timeline of the graphic designer –

It is important for designs and ads to be made regularly, depending on the goings-on in the market. Therefore, it is vital for your designers to be able to step up to the occasion at the right time. Proactive designers who can deliver services in short periods of time would be very beneficial to your firm. So, ask your prospective designer how long s/he would take to make a certain kind of design. Identify if they can work under pressure. See if the quality of designs they make when under pressure is good enough for your business’ needs.

  • Understand their approach –

Every designer has his/her own way of doing things. Some work best in the night, some in the day. Give them a sample task to do and see how they approach it. Do they refer to their previous works, care to bear in mind what the market trends are, work well with a team, etc. It is of course not advisable to have biases, but it is good to have an idea about their working style.

While a design is being made for a website or an ad, the designer has in mind a certain picture. You are going to have to hire a content writer who can effectively communicate what the designer imagined, through text that will go on websites or ads. Somewhere in this process, the real thought behind a design might get compromised. Instead, if you have a designer who is good at writing as well, it is going to be great. Similarly, if a designer has some idea about marketing, it is going to be beneficial to your business. Likewise, look for extra skills that your designer can bring to the table.

  • Availability of the graphic designer –

Popular designers are busy. You could be capable of paying them all that they want, but they are not going to devote all the time you want from them. Look for good designers who are accessible for help as and when your business needs them. This is necessary especially for startups, where every day throws a new challenge.

Ads and websites are the means by which the outside world is going to judge the products, services, and nature of your business. They showcase your business whatever you want to. So, ensure you choose the designers who can be of good use to the business not just now, but also in the long run.

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Graphics in Interior Designing for Your Working Space

Graphic designing is an important part of marketing strategies these days. Since most businesses market their products online, it becomes almost necessary for all of them to hire graphic designers. Interestingly, another important area where graphic designing finds application is interior designing. 

Interior designing is the process of making the interior of buildings look aesthetically pleasing. There is a big industry that runs in this domain and this process has turned out to be an irreplaceable one over time. 

 

Interior Designing in Corporate Offices

Corporate offices spend a lot of money on interior design. This is because interior design helps inefficient utilization of space. Every nook and corner can be put to use for some function or the other. It is also important for offices to be lit well. Otherwise, working could become a pain. Effective utilization of furniture is another important benefit of interior designing renders. An aesthetically pleasing workspace is certainly going to be more appealing to a customer. 

The job of illustrating every little nook and corner in a room is that of a graphic designer. Starting from where to place a magazine shelf to where a yellow light will hang from – graphic designers help a business choose and decide on a design that would suit their idea of their workspace.

It is also not uncommon these days to have graphical surfaces like walls or floors. These have to be designed bearing in mind the nature of the place that they will be used in. For example, there are fancy ceilings that we see in many households. This is a product of graphic design

Workspaces should have decor which is in line with the kind of business that operates from there. It is said that the materials of décor accentuate the architecture. Therefore, it is very vital to have these carefully designed. Graphic designers help in designing, helping you visualize, and alter these products. 

Most businesses understand how competitive their market is. In such a scenario, it also becomes necessary to have offices personalized. Interior designers and graphic designers work together to give you a layout and design that is exclusive to your workplace. Wall hangings, stickers, posters, lighting patterns – all of these are reflective of your business’ nature and the values it stands for.

 

Choosing the right interior and graphic designers

There are many designers in the market who offer one-time services at very affordable rates. But, most of these designers have a template that they repeat in different offices. Having a unique approach is important for startup growth. Therefore, it is unwise to have an office designed like another. The impression of such a room would leave on your visitors is certainly not going to be desirable.

A business that desires to run for a long time should definitely consider opting for an unlimited graphic designer package. The benefits that come with it are unmatchable. 

  • It becomes easy if you hire a professional graphic designer instead of spending your time learning and practicing it. Creativity is not everybody’s cup of tea. An unlimited graphic designing package lets you exploit all the services for a long time. It is generally a deal that lasts for quite some time, unlike ones with freelancers. 
  • Hiring freelancers may also pose a risk of unavailability of the professional. Such a scenario is least likely to occur when you sign up for a package from a reputed graphic designing company. There is always a team that is going to be there to serve your company. As a startup, it is very important to have such a guarantee in service because any delay in any domain would mean a delay in the others too. That is something a budding business should try and avoid. 

Graphic designing can also bring out the aspects of Interior Designing that help a mind stay happy and healthy.

  • Certain stability in the way the business looks to the outside world is appreciated. The advertisements, online posts, marketing material – all of these contribute to the building of the brand image, along with the looks of the workspace. Opting for an unlimited graphic designing package also provides the business with an additional benefit – they can use the graphic designers for generating marketing content as well.
  • A company that is just starting out with one office, could grow in a few years and have a few more workspaces. All of these workplaces should be similar, such that a visitor can easily identify the brand and business by looking at the interiors themselves. For consistency in the service, sticking to one interior and graphic designer helps. Such a designer would be well aware of your needs and demands, and you theirs. Therefore, providing and procuring the service would become hassle-free. 

Interior designing is an irreplaceable part of building offices today. Similarly, graphic design is an irreplaceable part of interior design. A good graphic designer should be able to communicate the ideas of an interior designer well to a business owner.  Interior designers should also be well aware of the business owner’s requirements.

 

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Essential Tips For Graphic Design Layout

To get better at any art form, especially Graphic Design, it’s known that you must first learn the necessary instruments and procedures that make it up. Graphic Design is no distinct from playing an instrument or even a chef making a meal. If the graphic design elements (line, color, texture, shape) are the ingredients set out in front and the design concepts (movement, rhythm, proportion, etc.) are the formula used to produce the meal, then consider the final plating as the graphic design layout.

Yeah, sure, the chef might throw it all in a bowl and call it good. Or, in a way that highlights the individual elements inside, the chef could organize the ingredients; or deliver a message in a beautiful box. With time and attention, the individual consuming the meal can create an unforgettable experience.

Read on to find more about the ways you can structure your graphic design layouts to have the showstopping effect.

The grid

Many designers see all their projects running across an invisible grid. Clean grid lines are popular and almost impossible to avoid in modern web design. There are a few essential explanations for this: grids make it easier to adapt, more efficient, and cleaner for your projects.

Grids not only add organization to the design but the design development process. Say, for a lecture series, you want to create a poster. Build a strong grid, and your simple designs will feel connected if the dates, times, photos, and colors all change. Instant quality and upgrading and adapting for less time. When working in a team, baseline grids often give you a great road-map. The feeling of relief that comes along opening the template of someone else and having a simple grid to follow is known to each designer!

Emphasis and scale

The eye needs typically a place to rest or something of interest to hold it; otherwise, individuals are going to look at the concept and move on quickly. Say, at a family reunion, you take a snapshot of your mom. By making your mother the subject and focal point of your composition, you intend to bring attention to the moment and the joy of that gathering.

Balance

Isn’t everything in life a search to have balance? Design is just no different. To find balance in their system, designers must continuously juggle numerous elements. In each template, imagine an invisible collection of scales and make sure that by cloistering elements on one side of your grid, you don’t tip the scales. By marrying large style elements (“What We Do” “Our Works”) with smaller, equal-sized paragraphs of longer explanatory copy, the above website design does this cleanly.

Bear in mind that white space (or negative space) is an aspect in terms of composition as well. White space provides our eyes with paths in the architecture to pursue. Offer some breathing space to each feature on the page, and the balance between positive and negative space will emerge organically. You can see how bringing the components closer together in the web design above (thus shrinking the negative space and disturbing the piece’s balance) makes the design claustrophobic and inevitably ineffective.

Rule of thirds

In design, the Rule of Thirds is unavoidable. It’s such a clear and powerful fundamental rule; it always feels like a cheat: divide the template into three rows and columns. The points where the vertical and horizontal lines intersect natural form guidelines for where your topic and supporting elements should be positioned. Fighting to find harmony in your designs? The Rule of Thirds is your new best friend now.

Rule of odds

The Rule of Odds says that pleasing layouts often appear to have an odd number of elements. Most commonly three, positioned in the foreground. In the middle, the two objects on the outside both complement the focal point, creating a precise, natural balance. In logo design, this is also true, where the company name will offset a centered label on either side.

This is only a description of the various ways in which a designer can shape a composition to have the most significant effect on viewers. Know, as well, that rules are meant to be broken. But once you begin to understand and apply these rules and systems in your work, your designs will be improved and strengthened immeasurably.

 

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Why Make Your Feature Logo With Professional Help?

A logo is the first thing that a person encounters and looks at when choosing any company. Be it the red arrow in YouTube or the blue “F” on Facebook. Logos themselves speak volumes about how a company is or may look like. Very beautiful logos instantly tap our attention and people are more likely to remember a brand from its logo than its name. The most iconic brands and their logos are quite inseparable. Anyone will recognize brands like KFC and McDonald’s from their logo alone.  It is possible to create such memorable and iconic logos for your own business if you hire the right logo designer. All you need is a good professional designer to carry out that job! 

 A professional designer will do his/her job well after discussing the nuances of logo designing with you in detail. 

 

Now, look at these few reasons that will justify why you should hire a professional designer to design your brand’s logo! 

 

Reasons to get a logo designed! 

  • If someone asks you what strikes you in a logo? Your answer will surely be the serendipity of the colors you will use in them. Getting a good color combination in place is important for reasons quite apparent. A professional logo designer will be able to choose the best shades for you. He/she will do it keeping in mind your choice, preference for the product, etc. Be it the peachy pastel shades or bold crimson ones. 

  •  Besides that, you need a good font design and size too to be put on your logo. A logo in itself can’t do anything. It should certainly contain your company’s name on it. Thus, hiring a good designer can ease your job. Professional logo designers can choose a font that is perfect for your design. 

  • Now, professional logo designers can’t just put in place things like colors for you. But they can perform other wonders too for you. Just think about the famous logos of cars that have nearly canonized themselves. This includes brands like Volkswagen, Mercedes, etc. Why have they become single famous? Obviously, the feature of cars is one thing. But another thing is their logo. Designers have the power to tell you which logo design will make your brand successful and which cannot. Thus, predictions of success are something that designers can certainly do for you. 

  • Now sometimes the concept behind your product or campaign may be very vague. In that situation, you certainly need a good designer who can eliminate that vagueness for you and bring in concreteness. Besides that, you may come across situations when the designer can actually put your mind in the logo. Sometimes the idea is brilliant, yet execution lacks momentum. It can all get solved with a good graphic designer. You can even negotiate with him/her to provide you with unlimited graphic designing services. 

  • We have been told a number of times that the impression is the last impression. That’s the same when it comes to logos. That’s why it’s important to get the help of a professional. They are all people who have worked in this industry for a long time. They know it well what may crash your business and what may uplift it. They will note all the details you will be telling them in a meeting. Only after careful deliberation, they will design a visual for you. 

 

  • How do you associate a multinational company with its brand identity? You do it through the kind of services they provide. But adding to that list, logos would also come. Most of the time people or customers superficially attach brand loyalty to the company with the logo too. Designing a good logo is essential for any business because it can in indirect ways boost brand loyalty too. A logo plays a huge part in giving a brand its identity. 

 

 Logo designers are thus crucial when it comes to designing. A professional doing a job is obviously better than an amateur indulging in doing it. A well well-designed gives your brand credibility. If your logo represents your business effectively, you will attract the clients which you want to reach.

If your logo looks unprofessional, you may end up disappointing customers. 

So don’t overthink and hire a good logo designer today itself! 

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Best Computers For Graphic Designing – A Deep Guide

If you only started out or worked as a graphic designer for a while it is important to use the right technologies to do the best work for your customers. Of course, graphic designers want the best computers for graphic designing which can help them design effectively, and a desktop computer can have a stronger, more room and a large monitor.

How To Pick The Best Computers For Graphic Designing?

There are some items we must consider when selecting the best computers for graphic designing that will help us adapt to our needs, for those who start.

GPU:

In this scenario, depending on your budget, you may want to choose the best GPU there. With the best graphics card available you can comfortably display rich colours and striking visuals on your screen.

Processor:

Now, 1 GHz is the minimum you’d get, but if you’re saving money, you want the quickest processor you can afford, to prevent lags or problems in a project. Now, 1 GHz is the minimum you’d get, but if you’re saving money, you want the quickest processor you can afford, to prevent lags or problems in a project.

Memory:

You’ll fire at least 8 GB RAM while you’re hunting for a best computers for graphic designing. If you can buy a machine with more RAM, we recommend that you buy it. For intense design work, 16GB of RAM is suggested.

Monitor:

Please ensure the resolution must be at least 1280x 800 if you purchase a device with a display included. The efficiency and accuracy of the photos displayed make it worth although they will put a severe splash in your pocket.

Hard Drive:

An SSD machine boots quicker and programs run faster. An HDD is a nice choice here if you do not plan to travel around a lot during your job. It is a decent starting point to start with tons of capacity, though obviously 2 tbs will be ideal. 

Here’s a list of best computers for graphic designing in 2020:

  1. Apple iMac with 5K Retina display
  2. Microsoft Surface Studio
  3. Apple iMac Pro
  4. Acer Aspire S24-880 All in One
  5. Dell Inspiron 27 7000

 1. Apple iMac with 5K Retina Display:

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CPU: 10th-generation Intel Core i5 – i9  

RAM: 8GB – 128GB 2666MHz DDR4 

Display: 27-inch 5120 x 2880 | Retina 5K display

Graphics: AMD Radeon Pro 5300 | Radeon Pro 5700 XT 

Storage: 256GB – 8TB SSD 

Apple’s newest iMac has upgraded again this year and now comes with strong Intel Core 10th generation processors-even 10-core setup is available to make this a perfect graphic design PC.

The latest iMac 2020 has the AMD Radeon Pro 5000 graphics cards, which are perhaps most important for graphic design work, and they give an immense percentage jump compared with last year’s Vega GPUs.

Positives:

  • Improved internals
  • Can be configured to be very powerful

Disadvantages:

  • Design is getting old
  • Just two Thunderbolt ports

2. Microsoft Surface Studio:

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CPU: Intel Core i7-7820HQ 

Graphics: Nvidia GeForce GTX 1060 6GB | GTX 1070 8GB 

RAM: 16GB – 32GB 

Storage: 1TB – 2TB SSD

The Microsoft Surface Studio 2 of Microsoft is an all-in-one capable of doing anything that cannot be achieved by iMac. Its 28-inch (4500 x3000) high-resolution display is adaptive to the effect that it can be used as a gigantic graphics tablet by positioning it at a flat location using the back hinge. Operations of the graphics card Nvidia GeForce GTX 1060 or 1070 will provide outstanding performance, and up to 2TB of SSD and 32GB of memory are available.

Positives:

  • Touch-sensitive
  • Vertical hinge
  • Powerful graphics

Disadvantages:

  • No option of up-to-date Intel processor
  • Expensive

3. Apple iMac Pro:

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Graphics: AMD Radeon Pro Vega 56 | Vega 64 

RAM: 32-128GB 

CPU: Intel Xeon W(8,10,14 and 18 cores | 2.3 GHz-3.2GHz) 

Screen: Retina 5K (5,120×2,880) 

Storage: 1TB-4TB SSD

The iMac Pro slots below the original Mac Pro and are both high-end workstation computers. The screen has an unbelievable resolution of 17-inch 5,120×2,880. Apple claims the P3 colour support will display over one billion colours. In conjunction with your choice of HMB2 and AMD Vega graphics for 8 Go or 16 Go, you can see the complete elegance of your work and of course, every flaw or mistake in its dazzling quality.

Positives:

  • Incredibly powerful 
  • Superior graphics

Disadvantages:

  • Phenomenally expensive
  • Limited upgrade potential

4. Acer Aspire S24-880 All in One:

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CPU: Intel Core i5-8250U (four cores) 

Graphics: Intel UHD 620

RAM: 8GB-32GB 

Screen: 23.8-inch Full HD (1920×1080) 

Storage: 256GB SSD; 1TB HDD

The Aspire S24 is a superb all-in-one product, capable of handling the rigor of graphic design but only with the significantly lower price tag than the competition. It has a 1080p full HD IPS monitor which is just 6mm thick and has a device inside the base with a really attractive gold and black style that really stands out on your desk. And as an all-in-one a graphic designer wants everything straight out of the box.

Positives:

  • Incredibly thin, no-bezel display
  • Quad core processor

Disadvantages:

  • No discrete graphics card
  • No SSD in base model

5. Dell Inspiron 27 7000:

Inspiron 27 Inch 7790-humritha

CPU: Intel Core i5-i7 / AMD Ryzen 

RAM: 8GB – 32GB 

Screen: 27-inch 3840×2160 | IPS display

Graphics: AMD Radeon 580 8GB | Nvidia GeForce GTX 1050 4TB  

Storage: 1TB HDD | 256GB SSD

Dell Inspiron 27 7000 is our final collection in our guide to the best graphic design machines. For Windows graphic designers, Dell’s Inspira line has long been a favourite, as it is not only well-designed and well-designed, but also very inexpensive. In addition to the 8GB AMD Radeon graphics card there is a fairly inexpensive design even with an 8-core processor fitted with the Ryzen 7 1700 and likely to review design applications quickly. It’s a perfect choice which has no qualitative compromise.

Positives:

  • Edge-to-edge 4K 27″ display
  • Powerful core configuration
  • HDMI input

Disadvantages:

  • It is very expensive
  • The repairing part is hard
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Use of Symmetry And Asymmetry In Design: Balance 101

Design is an object or art done in a formulaic way to make it beautiful. Symmetry and Asymmetry designs, usually planned to become a treat for many eyes. Talking about art or a design on a particular template or a card, they need a balance to look aesthetic and appropriate for all kinds of professional and other uses. A visual equilibrium should maintained in a design which has done through the two types of balance: symmetrical and asymmetrical. A balanced visual concept mastered will be more informative to the audience, hence resulting in effective communication.
 
Either it is symmetry and asymmetry both are responsibly related to balance. All repeating parts of an image visualize symmetry and asymmetry is everything else which is not symmetrical. A balance that achieved by using these visual principles of making a design; each element, made attractive for the audience. Let’s know more about these two ways to achieve balance.

Symmetry and Asymmetry

Symmetrical balance

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A visual balance where objects included in the art equally distanced from a common central axis called as symmetrically balanced. In these kinds of designs, perfect symmetry that’s considered very pleasing; here, all objects included in the art are counterparts of one another about the axis having the same visual weight on each side. These designs have a graceful balance and look good due to its simplicity. A design with a symmetrical balance created using specific parameters which are reflection, rotational, translational and glide reflection symmetry.
 
Reflection or bilateral symmetry gives freedom to the central axis for positioning vertically, horizontally or diagonally without disturbing the symmetry. It is the most appropriate form of symmetry having similarity in both the halves. There are many symmetrical objects around us, but it is tough to find reflection symmetry, our bodies are symmetrical, and still, there are minute variations.
 
Rotational symmetry, seen in visual objects which share a common axis, distance, frequency, and angle. We usually see this kind of symmetry in flowers, although it’s used in making vases, pots and other such things. A car wheel is the best visual element to define rotational symmetry. 
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Translation Symmetry 

A shape or an element repeating itself in different parts of the art is a translational symmetry. Repeating part of this symmetry makes it perfect for the production of sound and speed in a design. It can also applied in all directions and with no limit on length until the position of visual elements is the same.

Glide Reflection Symmetry

Glide reflection symmetry involves a shift in the position of each mirror image and rests it is similar to reflection symmetry. It gives a sense of moving ahead or back. Our footsteps are the best example as each foot produces a reflection of the other but does not line up due to movement.

Asymmetrical balance

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An art having unequal weight on both sides of the axis has asymmetrical balance. These visual designs have a large focal point on one side with many, less recognizable focal points on the other sides. Any art which does not fit in all the categories under symmetrical balance is asymmetrical. Asymmetry is both helpful and challenging. Asymmetrical visual elements are time taking and hard to achieve balance but using new and unique patterns to make art is impressive. They look good, but we cannot find any symmetry. This makes our visual element more dynamic; as a result, it will help to deliver messages quickly.
 
An asymmetrical balance formed in many ways. For example, we can place many small elements on one side and a significant element on the other side to balance the art. This will give our design a modern look. A lot of things to considered while making a design in this criterion, and the complex relation of elements will make the design look good. Many paintings have asymmetrical balance.
 
Symmetry and Asymmetry designs use many techniques.

Some of the examples used in Symmetry and Asymmetry designs:

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Color – Neutral colors, used to give balance to the art while making asymmetrical design.
 
Shape and value – Small size visual objects have less weight than larger visual objects. Light color objects have less weight than darker objects.
 
Texture – Different texture brings a balance to design and makes it look attractive.
 
Eye direction – A design should be well organized so that the spectator sees in the direction where we want them to.

Symmetry and Asymmetry in Designs – Over to You

Knowing the key concept of symmetry and asymmetry is the only way to present your thoughts to the audience through design. By taking a note of the principle of good balance an ordinary design can become good. We have to take care of all the pros and cons and then proceed carefully. If we want to make a dynamic and impactful design then both the principles of symmetry and asymmetry are good if well organized. Hence we can conclude that symmetric and asymmetry balance can also used in many ways. To create a beautiful design all you have to do is decide which type of design you want. To make it as symmetry or asymmetry in designs.
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Environmental Graphic Design – Let’s Discuss On It’s 5 Different Types!

In simpler terms, Environmental Graphic Design (EGD) rests on the culmination of architecture, interior decorations, graphical displays, environment-friendly settings and landscape designs. Along with all these and many other subtle, nuanced signage, quotes, pictures, well-placed logos, crafty phrases, and funny puns are a part of EGD. Every organization or industry uses a combination of such designs to put forward their message, vision or advertise.  In a deeper sense, it relies on emotions. Do you remember those times as kids when you laughed in front of a doctor’s door just because the sign read, “Please keep your shoes and worries here?” Do you remember the ergonomic chairs, gently colored walls and warm lighting in your office that made you feel at home?. Or simply, walking into that blue tinted office building that made you feel a part of something big, something wonderful? Precisely speaking all such delicately designed spheres evoke an emotion which connects us with an organization or better yet gets their message across in plain terms. EGD can be used in a variety of ways but in the words of the visionary late Apple Co-Founder Steve Jobs, “Design is not just what it looks like and how it feels. Design is how it works”. In this article, we shall walk through 5 different types of EGDs and relevance in different scenarios. 

Environmental Graphic Design Type 1: WayFinding & PlaceMaking

Environmental Graphic Design_humritha Sometimes we secretly curse ourselves for not remembering the everyday roads, the directions in a complicated office building or even the turns we need to take for our favorite coffee shops. At times we curse the navigation apps eating away our battery. Well, no more of that!  With strategically placed current location notes, direction symbols, or simple information about the place can take our stress away. For example, a bookstore can put up information about Wi-Fi availability, open/closed or timings. An office building can put directions for CEOs office(it’s a big deal isn’t it?), cafeteria (where would waste time on the pretext of eating 24×7), or the fire escapes and routes to numerous exits. Also, an old sign which read, “we’re thankful you’re here.”, makes for really great motivation.  In short, this is what EGD does. It makes our lives a little easier. Wayfinding helps clueless or forgetful people with directions for easy navigation and Placemaking takes it a step further to include various information about the place or locality to make us feel more at ease and maybe a little more at home. 

Environmental Graphic Design Type 2: Branding 

Also called Experiential Graphic Design. Before you re-read the word “experiential” and think something fancy, it simply means brand advertising or branding. It is a well-defined type of EGD to put their message across to their audience. The simpler, the better.  For example, whenever Philips Corporation launches a product, they add “Innovation and You” in a carefully designed logo to drive their point home. Similarly, every Indian who has had a sip of Coco-Cola knows the catchphrase “Thanda Matlab? Coca Cola”. If we just glance around the signboards, hoarding, or even TV ads is the abundant use of EGD in a branding environment.  In short, Experiential Graphic Design/Branding is a type of EGD to give an idea of what the company offers, its values or its culture in any available form to a common man.

Environmental Graphic Design Type 3: Interaction & Experience

Environmental Graphic Design_humritha Meanwhile, are you constantly changing your mind about which phone to buy, or which TV would redefine your living room or which voice assistant are you most compatible with(self-high five if you gave this a thought!). In any case, with the rise of the digital age, physical engagement with the user is a key feature of any product company.  Be it through interactive touch screens, live demos, colorful displays, voice commands or handheld experiences. All such methods are Environmental Graphic Design to take UX to make it even more refined. These interactive communications elevate our sensory experiences and help to give a clearer idea about our purchase.  For example, the Xbox, PS4 we usually refuse to let go of on our visits to digital stores points to an effective EGD of user experience.

EGD Type 4: Exhibition

An exhibition is a type of EGD that creatively and effectively uses audio, video, lighting, models, interactive designs to narrate a story, a journey or a process. It draws the outsiders into their world. It can also be in the form of charts, drawings, or pictures on glasses, floors or walls.  Museums, Theme Parks or Trade shows employ this type of EGD to make it exciting and fun to understand the mundane details.

EGD Type 5: The Social Media

EGD_humritha Sometimes just connecting like-minded people can work wonders. Social Media Environmental Graphic Design does just that. It’s a process of designing creative, safe and collaborative space for people to connect, meet and discuss their ideas. This also helps to create a healthy and lively bond between the employees and the company.  Concept of colorful selfie walls, photogenic locations and scenic office backdrops are on the rise. The employees gather, click umpteen number of pics and then post. On to show off their new outfit(Smiles), the beautiful office view or the color of the day pic. Companies like Google with its swanky offices, Facebook, LinkedIn, Apple etc. Are embracing such social media-friendly spaces very fast.

Over To You

At last Environmental Graphic Designs covers a broad spectrum of creative ways to give us a break from our humdrum affairs. Hopefully, the next time you see a sign, a board. Or simply walking into a colorful, well-designed room, pause a little bit more. Give a mental shout-out to the designer and perhaps a pat on your back. For identifying those creative Environmental Graphic Designs. Maybe it’ll make you smile!     

 

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Famous Logos ƧЯOЯЯƎ – Can You Find Them?

Logos have been a very common part of our lives without us actually knowing or adhering to the fact that they decide most of our daily-life decisions. Whenever we go to the malls or surf online for something to buy, our focus mostly lies on the brand of the product we choose, but mostly not on the necessity. The term Logo was derived from the Greek word “Logos” which means “reason” or “motive” somewhere around 1300 AD. Ever since then, famous logos have been the deciding factor for most of our spending, one being why we have a cupboard filled with Nike Shirts! Here we’ll see a set of 10 famous logos- but here’s the catch. Every logo has a mistake, from the difficulty range of SPOTTABLE to NEEDS SUPER VISION. So, without further ado, let’s have a hunt for mistakes in these famous logos!

 Google – SPOTTABLE 

Google famous logos humritha

Google! Who doesn’t know one of the world’s best search engines, if not the best! Estimates suggest roughly 3.5 billion Google searches happen almost every day. Some stats like this can only say it’s not unlikely that the average person might go up to look at the Google logo anywhere from one to 30 times per day. But I hope you aren’t doubtful about something you’re bound to look to almost every day in your life! Can you find that small error in this logo? Here’s a small hint for you- “It’s in the colours”

If you told that the second letter “o” was meant to be red, then give yourselves a mark! That was indeed the right answer. Google’s very first logo, which has almost the same canvas as the current logo, was designed by Larry Page himself, while others say that Sergey Brin designed it with a free image editor called GIMP. Whomever it was, their design wasn’t the most polished. The choice of colours for the famous logos was an idealistic approach by Page to choose the primary colours. Yet, he wanted to show his peers during his university’s project submission that this duo doesn’t stick by rules and made the “L” in Google green, which is a secondary colour. Page also sneaked in an exclamation mark “!” at the end of the very first logo to show their presence to rivalling search engine “Yahoo!’ at that time.

 Samsung – SPOTTABLE-ish

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Samsung is a brand that we all know of. Starting from being a grocery store at a war-inflicted city following the production of black-and-white televisions. For the independent countrymen to enjoy, to becoming one of the world’s leading electronic applications company. Sam sung is a name almost everyone knows. You can have a look or two at your electronic appliances at home that are of Samsung. Let’s see that if you can crack this one! Here’s a hint for you yet again- “The letters don’t look familiar this time”. If you said that the letter “A” must not have the horizontal bar that connect the slanting sides. Then you got yourselves a point! Samsung’s first logo dated way back in 1938 where the company held a three-star famous logos!

For most of the company’s history, the differential element of that logo was a three-star pattern. It showed the origin of the brand’s name, Samsung which means “Tri-Star” in the Korean language. As time passed by, the name of the brand was quite necessary for any developing company to climb the ladders of success, which that initial logo lacked. Hence, they bought in a circle-shaped logo that held the three stars within it, placed beside the company’s name. Years later in 1993, the current Samsung logo was designed, but with the classic ellipse symbol. You could see the familiar bold Sans Serif letters in a blue ellipse. Even today, when you see the company’s logo, you will be taken aback to that classic audio emblem that plays along with the famous logos. The scales of the quad-tune were E♭, A♭ – D♭, E♭. (Tan-tanan-tan)

 GitHub – UNLOCK THE LOST VISION

GitHub famous logos humritha

Almost every technically-sound person must have an idea about GitHub, or maybe even use it in their day-to-day life for their usual tasks. GitHub is an American-based corporation that uses its services for sharing and delivering codes and solutions for the software development sectors. One uses this website for finding reusable codes and datasets for the software/project they’re developing. If you use GitHub regularly, this can be easy for you. Have a look at the logo and find the error. Here’s the hint- “You must go hand in hand with the software, or should I say, TAIL in hand!” If you managed to find the missing tail on the cat to your left-hand side of the logo, then it’s a plus one point for you! GitHub’s logo hasn’t had a very diverse development in the course of its running.

It featured only two logo versions created for the brand since 2008. Both these famous logos were developed in an effortless monochrome colour palette, with a simple and elegant black logotype in a white background which was convincing. The famous icon, which featured a damp black circle with a white cat’s silhouette on it wiggling its tail, became very recognizable pretty fast. GitHub’s mascot is named “Octocat”, a creative development that joined the incarnation of a cat’s body and an octopus’s tentacles. It significantly meant the diverse set of coding platforms that the corporation can deliver, and the speed in which the processes are done in GitHub. So, it was a tentacle after all!!

Burger King – GOT TO HAVE A CLOSER LOOK

Burger King Logo humritha

We all crave for some burgers now and then. At those instances, one such place to get those lip-smacking burgers is indeed, Burger King. It is a world-famous fast food company based in Miami. Started back in 1953 with the name Insta Burger King, the company had reserved itself a great fanbase as years progressed. And here’s a test for you to check if you’re a diligent fan of Burger King. Can you find what’s the small error in this logo? Hear this clue out- “The shapes have taken a strange turn of tides”

If you found out that the blue curvature that surrounds the Burger-like logo of theirs, has been inverted exactly opposite to its initial position, then you’re spot on! The looks of this world’s popular fast-food chain have had five redesigns throughout the company’s history. After the successive run from the fast-food chain in the year of 1969, the chain only made small changes over that initial symbol periodically, and modified that iconic emblem. They had mostly kept the colour palette and compositions almost untouched. The blue circular lining that surrounds the burger-like stature was indeed a symbolic representation of the flame broiling that was promised by the company’s motto used during initial years – “You can have flame-broiled burgers in any way you like at your local Burger King.” 

Android – NEEDS SUPER VISION

Android: famous logos Humritha

Android is an invention we have all been known to for almost a decade and a half now! To talk about this in technical terms. Android is a Linux-based software platform that is commonly used in tablets and smartphones to run the devices on the android’s OS. It’s one of the most popular Operating Systems in the market. Having a total of 54.6% usership of mobiles under its belt. Android has always been under tremendous pressure to deliver the best out of its drawer for its customers. However, now it’s you who is placed under quite some pressure to find a very minute mistake in their logo! A hint for you- “You don’t always see what you HEAR”

If you spotted the error in the antennas on the head of that mini android only and spotted no errors in the wording “ANDROID”, then you’re having a higher sense of perception to spotting errors! The famous Android Logo was first designed in 2007. By a graphic designer of Google who goes by the name of Irina Blok. Her decision was collective with her organization that the logo. That will be released as an open-source scheme, which meant that any other company running at the present industry was given the rights and access to customize it. 

Blok spoke a few words about shaping her creation in an interview. Stating that developing the Android was like giving birth to a new life, and now it has to live its own independent life. The initial logo was made green in colour to depict motion, a continuous process. That Android uptakes to keep on progressing and updating its features. Since it was an open source logo, it has appeared in a variety of shapes. For example, different facial expressions, new clothing appearances, etc.

 

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Fonts and Colors Used by Facebook, Twitter, Instagram, and Google

Fonts and Colors – Identity of Social Media

Whenever someone says ‘Social Media,’ some may not think about the fonts and colors but they think about Facebook, some of Instagram, some of Twitter yet others. But why is that make a visitor remember the Media as his/her first option? What is it that makes a user think of a particular media infraction of a sec? The answer to this question is quite simple, and as yo

You may have guessed it correctly, it is the color and font of any and every kind of media that makes a place in a person’s memory. 

Every social website wants to look different from the customers. Be it Google, Facebook, Twitter, Instagram, or others like WhatsApp. Why is that all of these websites focus so much on color and font? Why do they spend so much on mere features such as the color? We will be answering these questions ahead but first, let’s see how these are different and do they mean!

Fonts and colors

Social media

Let’s begin with the Search engine itself like Google, which uses its own font Sans and colors, namely Red, Green, Blue, and yellow. Facebook and Twitter, on the other hand, are seen in blue. Instagram (Insta) is seen in a purple, pink, blue, orange, red, yellow logo. The font of all of these 3 is Roboto, with the exception of Facebook, which uses the font Helvetica Neue for IOS.

Color Battles

In spite of using a spectrum of colors, Instagram is quickly associated with a mix of purple and red. As soon as we see these colors it’s an easy guess that they stand of Instagram. Only a few of those who are keen observers can notice the orange, yellow, pink in the logo. 

When it comes to Google it is just the four colors of life. The G color as seen by many is the representative of the four colors known to any and everyone. These are colors seen everywhere products, board game pieces even children books etc. and therefore just too quick to be associated with. 

Facebook and Twitter both having the same blue have made a point differentiate themselves well. Let’s see. What would u say for a bluebird and the blue letter? You are right! The blue letter immediately talks about Facebook and the bluebird as well all know takes us to Twitter. 

Colors Within

fonts and colors

Let us see the app colors. For Instagram, it is basically white. However, with recent updates the company has given an option of customizing the app color. It can be turned into a dark background. With varying feature of story colors the Media has done well in coming up with attractive colors. 

While Facebook is very happy with its blue and white palette twitter has gone ahead and given few options. There is always the primary blue and white. But the secondary color palette is the grey-scale from Black to White which you can choose from. 

Google follows its white background with a grey scale for search formats and its basic Quadra-color logo at the top. The company has chosen black for the incognito tabs to differentiate it. 

Fonts

Except google who developed its own font all the other use the Roboto font. However, the Social Media Apps have gone a step ahead to provide a variety of Fonts for stories, posts, and have included emoji’s as an integral part of Language. Few have also developed their own stickers and fonts and have grabbed the market. 

Another amazing feature the social media has taken forward is the concept of font generation. Now new fonts can be developed using a third part app/website and these can be used in your social media app. 

The Need of Fonts And Colors

Now coming back to our question as to what makes the user remember? I know it is pretty obvious by now. The Fonts and colors are the backbone of Social Media Marketing. These colors and fonts act as major cues in attracting and appealing to the consumers. It is these that the consumer remembers and carries which play a role of immediate micro cues when similar color or font is seen. 

fonts and colors used by facebook

colors and fonts are therefore essential tool of the marketer. A company be is Facebook, Instagram, Google, Twitter or a smaller company all have invested fortunes on the deciding and continuously improving these cues. These features being visual and repeated available get stuck to the users mind. Thus, similar colors or fonts lead to spreading of word-of-mouth which is today the most essential and most needed form of advertising for any company. 

Overcoming the Competitor With Fonts And Colors

colors are chosen carefully because it represents the Media Company itself. As the color is the identity of the Media itself no company like and individual likes its identity to be mixed with another. Thus when Google chose the primary colors with the rebel green, Facebook came up with only blue. As Twitter dived in with a lighter shade Instagram brought in the whole spectrum in a very subtle purple and red.

While google chose to create a font of its own the others chose to provide variety of Fonts for personalized stories and post and whatever they wanted to share. They chose to bring in third parties for the fonts that they could not provide thus pulling customers very well. 

Conclusion

I believe that each of the players have done well when it comes to Fonts and colors of the websites as well as the app. No matter what the economics status of merger, rise, and fall be the companies have done well when it comes to creativity and have earned loyalty of vast segments from varied walks of life. 

As it would be the case in any field ongoing R&D of Social Media is further making the companies capable of not only providing but also creating better cues to attract anther segments of the market. 

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How to Use Color Psychology When Creating a Website

Color psychology majorly contributes to the determining factor on which the success of your website could depend on. Using it in the right way for the right audience at the right place is crucial.
 
What we find to be triggering a positive or negative response in the mind, impacts our attitude and decision-making almost instantaneously. One such ubiquitous trigger that we come across and really do not think of much is the colors surrounded by. Being able to employ the right color scheme can certainly be an additional feature to make your creation more attractive as well as generate the optimal response.

User Experience In Color Psychology

When it comes to creating the new website that makes the user experience fulfilling. One of the key points to keep in mind is that the website should be simple yet appealing and inviting. Colors have a remarkably close link with emotions and hence have a definite psychological impact. The warmth or coolness of color evokes different feelings in the brain. Hence, in order to achieve the goal, the website puts up for. The user experience and user interface need to be a high priority.
 
website colors
Color psychology is one tool that’s used to make the website more appealing by engaging with the subconscious emotional system of the user to drive them to the expected results. Obviously, different colors can impact different responses depending on the circumstances, both negative and positive. This property of colors used by designers looking to create a more engaging website that can hook onto the user’s attention.
 
When choosing the color scheme for a particular crowd, a designer must remember what appeals. The most to the crowd without using too much or too little of the scheme chosen.

According To Recent Studies

Women are more attracted to the colors blue, purple and green as opposed to orange, brown and grey. Knowing when to use these colors to attract more women. To use the website and further even to buy the products offered. By creating a female-oriented and classy website is what the designer should aim for.

Here is a list of colors and the groups of people that find the color most appealing:

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The Color Psychology Of Blue, Green, Orange, Red And White

Blue-  It is the thought of as the color that builds the user’s trust. This color used in most scenarios as it can be found to build trust and imply transparency. It can seen in the real-time example of Facebook. A social media company having billions of users across the world.
 
Green- It’s used mostly to promote the outdoors and the environment due to its calming presence as it’s associated most with nature awareness and appreciation. This color also associated with a confirmation.
 
Orange- Known to be the ‘Impulse’ color, Orange can see the imply in competition and push for a rapid response in case of urgency. It can also used in sports team logos to show physical activity and confidence.  
 
Red- Used to draw immediate attention in case of a threat or warning. Also associated with a negative response to incorrect input by the user. It’s the warmest color which seen in both extreme positive as well as negative scenarios such as passion and danger.
 
White- Most often it is a color of purity, virtue and hygiene. It has a sense of cleanliness and honesty which is why it’s often used by several healthcare companies. This color also used to make content stand out of the page.
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The Color Psychology Of Yellow, Purple, Pink, Brown and Black

Yellow- Another warm color that associated with both positive and negative emotions and used sparingly as it can get overwhelming if used excessively and mostly used to put out a warning as it can grab attention very easily.
 
Purple- Said to be the color of royalty and wealth. This color also used to invoke calmness and serenity. Also, it can develop creativity, curiosity and mystery.
 
Pink- Closely related to femininity, sensitivity and romance. Hence, it’s mainly found in female generated online markets.
 
Brown- It creates a feeling of content and homeliness. It suggests stability and makes you feel down to earth.
 
Black- Reflecting elegance and glamour, it’s used in advertisements to show power and high contrast. This color used to show high class and standard in a particular product as it can seen in automobile ads.

Over To You

As seen above, different colors hold different impressions in the brain which can lead the user to have their own interpretations of a certain website. This interpretation can formed with the help of the user interface, making it more attractive and appealing. More so, to make the website a success, this color psychology helps capture a lot of attention from the right crowd for the right product at the right time making the effort put in by the designer a lot more credible.