Use of Symmetry And Asymmetry In Design: Balance 101

Design is an object or art done in a formulaic way to make it beautiful. Symmetry and Asymmetry designs, usually planned to become a treat for many eyes. Talking about art or a design on a particular template or a card, they need a balance to look aesthetic and appropriate for all kinds of professional and other uses. A visual equilibrium should maintained in a design which has done through the two types of balance: symmetrical and asymmetrical. A balanced visual concept mastered will be more informative to the audience, hence resulting in effective communication.
Either it is symmetry and asymmetry both are responsibly related to balance. All repeating parts of an image visualize symmetry and asymmetry is everything else which is not symmetrical. A balance that achieved by using these visual principles of making a design; each element, made attractive for the audience. Let’s know more about these two ways to achieve balance.

Symmetry and Asymmetry

Symmetrical balance

design humritha

A visual balance where objects included in the art equally distanced from a common central axis called as symmetrically balanced. In these kinds of designs, perfect symmetry that’s considered very pleasing; here, all objects included in the art are counterparts of one another about the axis having the same visual weight on each side. These designs have a graceful balance and look good due to its simplicity. A design with a symmetrical balance created using specific parameters which are reflection, rotational, translational and glide reflection symmetry.
Reflection or bilateral symmetry gives freedom to the central axis for positioning vertically, horizontally or diagonally without disturbing the symmetry. It is the most appropriate form of symmetry having similarity in both the halves. There are many symmetrical objects around us, but it is tough to find reflection symmetry, our bodies are symmetrical, and still, there are minute variations.
Rotational symmetry, seen in visual objects which share a common axis, distance, frequency, and angle. We usually see this kind of symmetry in flowers, although it’s used in making vases, pots and other such things. A car wheel is the best visual element to define rotational symmetry. 
Symmetry and Asymmetry: humritha

Translation Symmetry 

A shape or an element repeating itself in different parts of the art is a translational symmetry. Repeating part of this symmetry makes it perfect for the production of sound and speed in a design. It can also applied in all directions and with no limit on length until the position of visual elements is the same.

Glide Reflection Symmetry

Glide reflection symmetry involves a shift in the position of each mirror image and rests it is similar to reflection symmetry. It gives a sense of moving ahead or back. Our footsteps are the best example as each foot produces a reflection of the other but does not line up due to movement.

Asymmetrical balance

Symmetry and Asymmetry_humritha

An art having unequal weight on both sides of the axis has asymmetrical balance. These visual designs have a large focal point on one side with many, less recognizable focal points on the other sides. Any art which does not fit in all the categories under symmetrical balance is asymmetrical. Asymmetry is both helpful and challenging. Asymmetrical visual elements are time taking and hard to achieve balance but using new and unique patterns to make art is impressive. They look good, but we cannot find any symmetry. This makes our visual element more dynamic; as a result, it will help to deliver messages quickly.
An asymmetrical balance formed in many ways. For example, we can place many small elements on one side and a significant element on the other side to balance the art. This will give our design a modern look. A lot of things to considered while making a design in this criterion, and the complex relation of elements will make the design look good. Many paintings have asymmetrical balance.
Symmetry and Asymmetry designs use many techniques.

Some of the examples used in Symmetry and Asymmetry designs:

Symmetry and Asymmetry_humritha

Color – Neutral colors, used to give balance to the art while making asymmetrical design.
Shape and value – Small size visual objects have less weight than larger visual objects. Light color objects have less weight than darker objects.
Texture – Different texture brings a balance to design and makes it look attractive.
Eye direction – A design should be well organized so that the spectator sees in the direction where we want them to.

Symmetry and Asymmetry in Designs – Over to You

Knowing the key concept of symmetry and asymmetry is the only way to present your thoughts to the audience through design. By taking a note of the principle of good balance an ordinary design can become good. We have to take care of all the pros and cons and then proceed carefully. If we want to make a dynamic and impactful design then both the principles of symmetry and asymmetry are good if well organized. Hence we can conclude that symmetric and asymmetry balance can also used in many ways. To create a beautiful design all you have to do is decide which type of design you want. To make it as symmetry or asymmetry in designs.

Environmental Graphic Design – Let’s Discuss On It’s 5 Different Types!

In simpler terms, Environmental Graphic Design (EGD) rests on the culmination of architecture, interior decorations, graphical displays, environment-friendly settings and landscape designs. Along with all these and many other subtle, nuanced signage, quotes, pictures, well-placed logos, crafty phrases, and funny puns are a part of EGD. Every organization or industry uses a combination of such designs to put forward their message, vision or advertise.  In a deeper sense, it relies on emotions. Do you remember those times as kids when you laughed in front of a doctor’s door just because the sign read, “Please keep your shoes and worries here?” Do you remember the ergonomic chairs, gently colored walls and warm lighting in your office that made you feel at home?. Or simply, walking into that blue tinted office building that made you feel a part of something big, something wonderful? Precisely speaking all such delicately designed spheres evoke an emotion which connects us with an organization or better yet gets their message across in plain terms. EGD can be used in a variety of ways but in the words of the visionary late Apple Co-Founder Steve Jobs, “Design is not just what it looks like and how it feels. Design is how it works”. In this article, we shall walk through 5 different types of EGDs and relevance in different scenarios. 

Environmental Graphic Design Type 1: WayFinding & PlaceMaking

Environmental Graphic Design_humritha Sometimes we secretly curse ourselves for not remembering the everyday roads, the directions in a complicated office building or even the turns we need to take for our favorite coffee shops. At times we curse the navigation apps eating away our battery. Well, no more of that!  With strategically placed current location notes, direction symbols, or simple information about the place can take our stress away. For example, a bookstore can put up information about Wi-Fi availability, open/closed or timings. An office building can put directions for CEOs office(it’s a big deal isn’t it?), cafeteria (where would waste time on the pretext of eating 24×7), or the fire escapes and routes to numerous exits. Also, an old sign which read, “we’re thankful you’re here.”, makes for really great motivation.  In short, this is what EGD does. It makes our lives a little easier. Wayfinding helps clueless or forgetful people with directions for easy navigation and Placemaking takes it a step further to include various information about the place or locality to make us feel more at ease and maybe a little more at home. 

Environmental Graphic Design Type 2: Branding 

Also called Experiential Graphic Design. Before you re-read the word “experiential” and think something fancy, it simply means brand advertising or branding. It is a well-defined type of EGD to put their message across to their audience. The simpler, the better.  For example, whenever Philips Corporation launches a product, they add “Innovation and You” in a carefully designed logo to drive their point home. Similarly, every Indian who has had a sip of Coco-Cola knows the catchphrase “Thanda Matlab? Coca Cola”. If we just glance around the signboards, hoarding, or even TV ads is the abundant use of EGD in a branding environment.  In short, Experiential Graphic Design/Branding is a type of EGD to give an idea of what the company offers, its values or its culture in any available form to a common man.

Environmental Graphic Design Type 3: Interaction & Experience

Environmental Graphic Design_humritha Meanwhile, are you constantly changing your mind about which phone to buy, or which TV would redefine your living room or which voice assistant are you most compatible with(self-high five if you gave this a thought!). In any case, with the rise of the digital age, physical engagement with the user is a key feature of any product company.  Be it through interactive touch screens, live demos, colorful displays, voice commands or handheld experiences. All such methods are Environmental Graphic Design to take UX to make it even more refined. These interactive communications elevate our sensory experiences and help to give a clearer idea about our purchase.  For example, the Xbox, PS4 we usually refuse to let go of on our visits to digital stores points to an effective EGD of user experience.

EGD Type 4: Exhibition

An exhibition is a type of EGD that creatively and effectively uses audio, video, lighting, models, interactive designs to narrate a story, a journey or a process. It draws the outsiders into their world. It can also be in the form of charts, drawings, or pictures on glasses, floors or walls.  Museums, Theme Parks or Trade shows employ this type of EGD to make it exciting and fun to understand the mundane details.

EGD Type 5: The Social Media

EGD_humritha Sometimes just connecting like-minded people can work wonders. Social Media Environmental Graphic Design does just that. It’s a process of designing creative, safe and collaborative space for people to connect, meet and discuss their ideas. This also helps to create a healthy and lively bond between the employees and the company.  Concept of colorful selfie walls, photogenic locations and scenic office backdrops are on the rise. The employees gather, click umpteen number of pics and then post. On to show off their new outfit(Smiles), the beautiful office view or the color of the day pic. Companies like Google with its swanky offices, Facebook, LinkedIn, Apple etc. Are embracing such social media-friendly spaces very fast.

Over To You

At last Environmental Graphic Designs covers a broad spectrum of creative ways to give us a break from our humdrum affairs. Hopefully, the next time you see a sign, a board. Or simply walking into a colorful, well-designed room, pause a little bit more. Give a mental shout-out to the designer and perhaps a pat on your back. For identifying those creative Environmental Graphic Designs. Maybe it’ll make you smile!     




Logos have been a very common part of our lives without us actually knowing or adhering to the fact that they decide most of our daily-life decisions. Whenever we go to the malls or surf online for something to buy, our focus mostly lies on the brand of the product we choose, but mostly not on the necessity. The term Logo was derived from the Greek word “Logos” which means “reason” or “motive” somewhere around 1300 AD. Ever since then, famous logos have been the deciding factor for most of our spending, one being why we have a cupboard filled with Nike Shirts! Here we’ll see a set of 10 famous logos- but here’s the catch. Every logo has a mistake, from the difficulty range of SPOTTABLE to NEEDS SUPER VISION. So, without further ado, let’s have a hunt for mistakes in these famous logos!

 Google – SPOTTABLE 

Google famous logos humritha

Google! Who doesn’t know one of the world’s best search engines, if not the best! Estimates suggest roughly 3.5 billion Google searches happen almost every day. Some stats like this can only say it’s not unlikely that the average person might go up to look at the Google logo anywhere from one to 30 times per day. But I hope you aren’t doubtful about something you’re bound to look to almost every day in your life! Can you find that small error in this logo? Here’s a small hint for you- “It’s in the colours”

If you told that the second letter “o” was meant to be red, then give yourselves a mark! That was indeed the right answer. Google’s very first logo, which has almost the same canvas as the current logo, was designed by Larry Page himself, while others say that Sergey Brin designed it with a free image editor called GIMP. Whomever it was, their design wasn’t the most polished. The choice of colours for the famous logos was an idealistic approach by Page to choose the primary colours. Yet, he wanted to show his peers during his university’s project submission that this duo doesn’t stick by rules and made the “L” in Google green, which is a secondary colour. Page also sneaked in an exclamation mark “!” at the end of the very first logo to show their presence to rivalling search engine “Yahoo!’ at that time.

 Samsung – SPOTTABLE-ish

samsung logo humritha

Samsung is a brand that we all know of. Starting from being a grocery store at a war-inflicted city following the production of black-and-white televisions. For the independent countrymen to enjoy, to becoming one of the world’s leading electronic applications company. Sam sung is a name almost everyone knows. You can have a look or two at your electronic appliances at home that are of Samsung. Let’s see that if you can crack this one! Here’s a hint for you yet again- “The letters don’t look familiar this time”. If you said that the letter “A” must not have the horizontal bar that connect the slanting sides. Then you got yourselves a point! Samsung’s first logo dated way back in 1938 where the company held a three-star famous logos!

For most of the company’s history, the differential element of that logo was a three-star pattern. It showed the origin of the brand’s name, Samsung which means “Tri-Star” in the Korean language. As time passed by, the name of the brand was quite necessary for any developing company to climb the ladders of success, which that initial logo lacked. Hence, they bought in a circle-shaped logo that held the three stars within it, placed beside the company’s name. Years later in 1993, the current Samsung logo was designed, but with the classic ellipse symbol. You could see the familiar bold Sans Serif letters in a blue ellipse. Even today, when you see the company’s logo, you will be taken aback to that classic audio emblem that plays along with the famous logos. The scales of the quad-tune were E♭, A♭ – D♭, E♭. (Tan-tanan-tan)


GitHub famous logos humritha

Almost every technically-sound person must have an idea about GitHub, or maybe even use it in their day-to-day life for their usual tasks. GitHub is an American-based corporation that uses its services for sharing and delivering codes and solutions for the software development sectors. One uses this website for finding reusable codes and datasets for the software/project they’re developing. If you use GitHub regularly, this can be easy for you. Have a look at the logo and find the error. Here’s the hint- “You must go hand in hand with the software, or should I say, TAIL in hand!” If you managed to find the missing tail on the cat to your left-hand side of the logo, then it’s a plus one point for you! GitHub’s logo hasn’t had a very diverse development in the course of its running.

It featured only two logo versions created for the brand since 2008. Both these famous logos were developed in an effortless monochrome colour palette, with a simple and elegant black logotype in a white background which was convincing. The famous icon, which featured a damp black circle with a white cat’s silhouette on it wiggling its tail, became very recognizable pretty fast. GitHub’s mascot is named “Octocat”, a creative development that joined the incarnation of a cat’s body and an octopus’s tentacles. It significantly meant the diverse set of coding platforms that the corporation can deliver, and the speed in which the processes are done in GitHub. So, it was a tentacle after all!!


Burger King Logo humritha

We all crave for some burgers now and then. At those instances, one such place to get those lip-smacking burgers is indeed, Burger King. It is a world-famous fast food company based in Miami. Started back in 1953 with the name Insta Burger King, the company had reserved itself a great fanbase as years progressed. And here’s a test for you to check if you’re a diligent fan of Burger King. Can you find what’s the small error in this logo? Hear this clue out- “The shapes have taken a strange turn of tides”

If you found out that the blue curvature that surrounds the Burger-like logo of theirs, has been inverted exactly opposite to its initial position, then you’re spot on! The looks of this world’s popular fast-food chain have had five redesigns throughout the company’s history. After the successive run from the fast-food chain in the year of 1969, the chain only made small changes over that initial symbol periodically, and modified that iconic emblem. They had mostly kept the colour palette and compositions almost untouched. The blue circular lining that surrounds the burger-like stature was indeed a symbolic representation of the flame broiling that was promised by the company’s motto used during initial years – “You can have flame-broiled burgers in any way you like at your local Burger King.” 


Android: famous logos Humritha

Android is an invention we have all been known to for almost a decade and a half now! To talk about this in technical terms. Android is a Linux-based software platform that is commonly used in tablets and smartphones to run the devices on the android’s OS. It’s one of the most popular Operating Systems in the market. Having a total of 54.6% usership of mobiles under its belt. Android has always been under tremendous pressure to deliver the best out of its drawer for its customers. However, now it’s you who is placed under quite some pressure to find a very minute mistake in their logo! A hint for you- “You don’t always see what you HEAR”

If you spotted the error in the antennas on the head of that mini android only and spotted no errors in the wording “ANDROID”, then you’re having a higher sense of perception to spotting errors! The famous Android Logo was first designed in 2007. By a graphic designer of Google who goes by the name of Irina Blok. Her decision was collective with her organization that the logo. That will be released as an open-source scheme, which meant that any other company running at the present industry was given the rights and access to customize it. 

Blok spoke a few words about shaping her creation in an interview. Stating that developing the Android was like giving birth to a new life, and now it has to live its own independent life. The initial logo was made green in colour to depict motion, a continuous process. That Android uptakes to keep on progressing and updating its features. Since it was an open source logo, it has appeared in a variety of shapes. For example, different facial expressions, new clothing appearances, etc.



Fonts and Colors Used by Facebook, Twitter, Instagram, and Google

Fonts and Colors – Identity of Social Media

Whenever someone says ‘Social Media,’ some may not think about the fonts and colors but they think about Facebook, some of Instagram, some of Twitter yet others. But why is that make a visitor remember the Media as his/her first option? What is it that makes a user think of a particular media infraction of a sec? The answer to this question is quite simple, and as yo

You may have guessed it correctly, it is the color and font of any and every kind of media that makes a place in a person’s memory. 

Every social website wants to look different from the customers. Be it Google, Facebook, Twitter, Instagram, or others like WhatsApp. Why is that all of these websites focus so much on color and font? Why do they spend so much on mere features such as the color? We will be answering these questions ahead but first, let’s see how these are different and do they mean!

Fonts and colors

Social media

Let’s begin with the Search engine itself like Google, which uses its own font Sans and colors, namely Red, Green, Blue, and yellow. Facebook and Twitter, on the other hand, are seen in blue. Instagram (Insta) is seen in a purple, pink, blue, orange, red, yellow logo. The font of all of these 3 is Roboto, with the exception of Facebook, which uses the font Helvetica Neue for IOS.

Color Battles

In spite of using a spectrum of colors, Instagram is quickly associated with a mix of purple and red. As soon as we see these colors it’s an easy guess that they stand of Instagram. Only a few of those who are keen observers can notice the orange, yellow, pink in the logo. 

When it comes to Google it is just the four colors of life. The G color as seen by many is the representative of the four colors known to any and everyone. These are colors seen everywhere products, board game pieces even children books etc. and therefore just too quick to be associated with. 

Facebook and Twitter both having the same blue have made a point differentiate themselves well. Let’s see. What would u say for a bluebird and the blue letter? You are right! The blue letter immediately talks about Facebook and the bluebird as well all know takes us to Twitter. 

Colors Within

fonts and colors

Let us see the app colors. For Instagram, it is basically white. However, with recent updates the company has given an option of customizing the app color. It can be turned into a dark background. With varying feature of story colors the Media has done well in coming up with attractive colors. 

While Facebook is very happy with its blue and white palette twitter has gone ahead and given few options. There is always the primary blue and white. But the secondary color palette is the grey-scale from Black to White which you can choose from. 

Google follows its white background with a grey scale for search formats and its basic Quadra-color logo at the top. The company has chosen black for the incognito tabs to differentiate it. 


Except google who developed its own font all the other use the Roboto font. However, the Social Media Apps have gone a step ahead to provide a variety of Fonts for stories, posts, and have included emoji’s as an integral part of Language. Few have also developed their own stickers and fonts and have grabbed the market. 

Another amazing feature the social media has taken forward is the concept of font generation. Now new fonts can be developed using a third part app/website and these can be used in your social media app. 

The Need of Fonts And Colors

Now coming back to our question as to what makes the user remember? I know it is pretty obvious by now. The Fonts and colors are the backbone of Social Media Marketing. These colors and fonts act as major cues in attracting and appealing to the consumers. It is these that the consumer remembers and carries which play a role of immediate micro cues when similar color or font is seen. 

fonts and colors used by facebook

colors and fonts are therefore essential tool of the marketer. A company be is Facebook, Instagram, Google, Twitter or a smaller company all have invested fortunes on the deciding and continuously improving these cues. These features being visual and repeated available get stuck to the users mind. Thus, similar colors or fonts lead to spreading of word-of-mouth which is today the most essential and most needed form of advertising for any company. 

Overcoming the Competitor With Fonts And Colors

colors are chosen carefully because it represents the Media Company itself. As the color is the identity of the Media itself no company like and individual likes its identity to be mixed with another. Thus when Google chose the primary colors with the rebel green, Facebook came up with only blue. As Twitter dived in with a lighter shade Instagram brought in the whole spectrum in a very subtle purple and red.

While google chose to create a font of its own the others chose to provide variety of Fonts for personalized stories and post and whatever they wanted to share. They chose to bring in third parties for the fonts that they could not provide thus pulling customers very well. 


I believe that each of the players have done well when it comes to Fonts and colors of the websites as well as the app. No matter what the economics status of merger, rise, and fall be the companies have done well when it comes to creativity and have earned loyalty of vast segments from varied walks of life. 

As it would be the case in any field ongoing R&D of Social Media is further making the companies capable of not only providing but also creating better cues to attract anther segments of the market. 


How to Use Color Psychology When Creating a Website

Color psychology majorly contributes to the determining factor on which the success of your website could depend on. Using it in the right way for the right audience at the right place is crucial.
What we find to be triggering a positive or negative response in the mind, impacts our attitude and decision-making almost instantaneously. One such ubiquitous trigger that we come across and really do not think of much is the colors surrounded by. Being able to employ the right color scheme can certainly be an additional feature to make your creation more attractive as well as generate the optimal response.

User Experience In Color Psychology

When it comes to creating the new website that makes the user experience fulfilling. One of the key points to keep in mind is that the website should be simple yet appealing and inviting. Colors have a remarkably close link with emotions and hence have a definite psychological impact. The warmth or coolness of color evokes different feelings in the brain. Hence, in order to achieve the goal, the website puts up for. The user experience and user interface need to be a high priority.
website colors
Color psychology is one tool that’s used to make the website more appealing by engaging with the subconscious emotional system of the user to drive them to the expected results. Obviously, different colors can impact different responses depending on the circumstances, both negative and positive. This property of colors used by designers looking to create a more engaging website that can hook onto the user’s attention.
When choosing the color scheme for a particular crowd, a designer must remember what appeals. The most to the crowd without using too much or too little of the scheme chosen.

According To Recent Studies

Women are more attracted to the colors blue, purple and green as opposed to orange, brown and grey. Knowing when to use these colors to attract more women. To use the website and further even to buy the products offered. By creating a female-oriented and classy website is what the designer should aim for.

Here is a list of colors and the groups of people that find the color most appealing:

color psychology

The Color Psychology Of Blue, Green, Orange, Red And White

Blue-  It is the thought of as the color that builds the user’s trust. This color used in most scenarios as it can be found to build trust and imply transparency. It can seen in the real-time example of Facebook. A social media company having billions of users across the world.
Green- It’s used mostly to promote the outdoors and the environment due to its calming presence as it’s associated most with nature awareness and appreciation. This color also associated with a confirmation.
Orange- Known to be the ‘Impulse’ color, Orange can see the imply in competition and push for a rapid response in case of urgency. It can also used in sports team logos to show physical activity and confidence.  
Red- Used to draw immediate attention in case of a threat or warning. Also associated with a negative response to incorrect input by the user. It’s the warmest color which seen in both extreme positive as well as negative scenarios such as passion and danger.
White- Most often it is a color of purity, virtue and hygiene. It has a sense of cleanliness and honesty which is why it’s often used by several healthcare companies. This color also used to make content stand out of the page.
color psychology

The Color Psychology Of Yellow, Purple, Pink, Brown and Black

Yellow- Another warm color that associated with both positive and negative emotions and used sparingly as it can get overwhelming if used excessively and mostly used to put out a warning as it can grab attention very easily.
Purple- Said to be the color of royalty and wealth. This color also used to invoke calmness and serenity. Also, it can develop creativity, curiosity and mystery.
Pink- Closely related to femininity, sensitivity and romance. Hence, it’s mainly found in female generated online markets.
Brown- It creates a feeling of content and homeliness. It suggests stability and makes you feel down to earth.
Black- Reflecting elegance and glamour, it’s used in advertisements to show power and high contrast. This color used to show high class and standard in a particular product as it can seen in automobile ads.

Over To You

As seen above, different colors hold different impressions in the brain which can lead the user to have their own interpretations of a certain website. This interpretation can formed with the help of the user interface, making it more attractive and appealing. More so, to make the website a success, this color psychology helps capture a lot of attention from the right crowd for the right product at the right time making the effort put in by the designer a lot more credible.

6 Best Motion Graphic Software That You should Know

Motion graphic software is used if you are planning to delve into the world of motion graphics. Before you start, you need to get your hands on different softwares. Motion graphics is trending and are here to stay with a great future perspective. Along with an artistic eye, you need to master some of the software. Software is a tool that helps to add value to your creative mind. This post is more focused on giving newbies an insight into some of the trending software for motion graphics.

List Of 6 Best Motion Graphic Software

Here the selected motion graphic software which is going to help you. To start your journey for your passion and professional career.

 Adobe Photoshop (Motion Graphic Software)

Adobe Photoshop CC Reviews: Pricing & Software Features 2020 - Financesonline.com

A multipurpose software, that helps in different fields of designing and animation. It is easy to start and, when you become a pro in it, you can go for other software. The key features of Adobe Photoshop for motion graphics are as follows.
  • Apart from being an editing software. It is an elementary tool for the graphic motion to start in the designing sector.
  • It is a raster graphic dealing in pixel-based editing.
  • Adobe Photoshop is useful to create textures, image manipulation, design boards, etc,. For your motion graphic projects.
  • It is a great tool to jot down quick doodles and compositions.
  • It helps to create matte paintings and layout Cel animations.

Adobe Illustrator

There's a new Gradient tool coming to Adobe Illustrator - News - Digital Arts

Adobe Illustrator, like Adobe Photoshop, is another famous software in the motion graphic sector. It has a lot of variations in its functions. The key features of Adobe Illustrator for motion graphics are as follows.
  • It is a vector-based image editing software. If you do not know about “vector image” then let me tell you that it is a file that can get scaled (without pixelating). Meanwhile a vector image in motion graphics helps in creating logos, vector background, and shape objects
  • It helps to create features like objects, characters, environment, logos, and much more.
  • It can be easily imported into Adobe After Effects and gets automatically updated and that too without losing its quality.

 Adobe After Effects

Motion graphic software

If you want to be a motion graphics artist, then Adobe After Effects is a great platform to learn. It is a flexible and versatile, which makes it the most popular among the designers and animators. The key features of Adobe After Effects for motion graphics are as follows.
  • It gives 2D and 3D space to design, composite, alter, and animate.
  • You can put your created storyboards from Illustrator. Photoshop in Adobe After Effects to further animate and manipulate to give it a motion graphic view.
  • There are hundreds of plugins like Timeline, Effects browsers. They used for compositional panel to turn your imagination into a motion graphic.
  • It helps to edit, color grading, motion tracking, color keying, and particle simulations.

Cinema 4D (Motion Graphic Software)

motion graphic software

It is the most popular software for 3D models among the motion graphic artist. It is convenient and user-friendly due to which it is famous over 3D tools such as Blender, etc. The key features of Cinema 4D for motion graphics given as follows.
  • It has a unique feature which makes it compatible with different GPU accelerated render engine to render out the high-quality 3D models on the screen.
  • It’s used extensively for rendering, animation, simulation effects, and modeling in the motion graphics sector.
  • You can find it in all the studios in Hollywood and other local studios.
  • It has a feature of intuitive non-destructive roadmap where editing and iterating different options done very quickly.

Adobe Premiere Pro

Motion graphic software

It is a timeline-based video editing software. The key features of Adobe Premiere Pro for motion graphics given as follows.
  • After creating a motion graphic project in Adobe After Effects, then you can import it in programs such as Avid Media Composer, and Final Cut Pro to create a complete video project.
  • Adobe has integrated Adobe After Effects and Adobe Premiere Pro together, making Adobe Premiere Pro more necessary for graphic motion designer.
  • It helps to create simultaneous projects, templates, video editing, audio editing, transitions, and video titling and lumetri support.
  • Adobe Premiere Pro uses regional closed caption standards and labels. It supports a library for design templates.
  • It helps in even cut small pieces of motion graphics to help the design flow and timing of the overall graphic motion video.

 Mocha AE (Motion Graphic Software)

Motion graphic software

It is a planar based tracking app which used in performing screen replacement in the motion graphic world. It is widely used in commercial industries where you can go with your designated portfolio in Mocha AE. The key features of Mocha AE for motion graphics given as follows.
  • It helps to track and accumulate motion beyond tracking pixels in clustered form.
  • Mocha AE is convenient to use and it can be quickly jumped from Adobe After Effects to track a shot in Mocha AE.
  • It consists of insert, lens, remove, stabilize, and 3D solve.
  • Mocha AE helps to export data organizational standards models.
  • It has a feature of GPU accelerated tracking and removal of the object.

Over To You

At last, all the above software is not limited. Meanwhile there is a pool of software to learn for motion graphics in the market. Therefore the only thing to keep in mind is to update yourself with trending and future applications to be ahead of the curve. You can also take part in different motion graphic competitions to test your skills. Simultaneously start now, learn and keep learning to grow further.

Making The Most Out Of Motion Graphics Designing

For creators, they’re specially attractive due to the fact you could narrate an innovative tale unconstrained with the use of live-action video. But, at the same time motion graphics are an exciting medium to test with, not all are created equal. However, there were a lot of with many motion graphic would’ve made the work that appears more amazing.

Even a novice can give you a few sort of graphic, although it is easy and basic. The trick, though, understands the way to use the strategies in order to make it look more professional and fashionable to your graphic designing

There are many factors that cross into motion graphics, from scripting and audio to layout and animation. If any of those are poorly executed, your very last product won’t be as effective. And even in case you understand what you’re doing, simple oversights or errors can cause a heavy headache, particularly in case you’re collaborating with others.

Making your motion graphics from scratch

Motion Graphics

Again, you do not want to come up with a complicated design layout, here. Maybe all you need is a simple watch face, scale, or maybe a straight line, which do not require a lot of efforts to create. Make use of your editor’s tools to make your design, slowly layering shapes till your composition is complete. Then, as soon as all your elements were made and placed in which you need them, parent/link/integrate the layers so that they grow to be a single composition that can be placed to your timeline and manipulated as a single element as you spot it fit.

Use motion tracking with your motion graphics

If you need to make your motion graphics more interesting and professional-looking, one cool factor you could do is track them to something transferring in the frame. Maybe it is a passing car, someone walking, or perhaps it is a body part, like a hand or head—something it is, you could practice a single factor track to it so your motion graphic can observe its path.

Blur out your background to position your motion graphics at centre stage

Blur Photo Background

It’s truly certainly considered one, “why did not I consider that” sorts of matters, however it is but its true—including a little blur for your photos will allow your graphic to stand out in all of its wonderful sharpness, drawing your viewers’ eyes, and making you look like a smart little motion graphic designer.

Take Your Storyboards into Design

As with any visual projects that you create, style and colour communicate simply with the story itself. Even while you’re working together with your very own brand guidelines, simple design choices that can significantly impact the experience.

Once you’ve got the concept of the storyboard with sketches, you can start translating your storyboards into real designs. Note: Everything at this stage is used with in the very last animation stages, so take time to get the right information. It additionally helps, the person who sketched the storyboards can also handle the design.

Some matters to assume about:

 Best Graphic Design Software

  • Animation style: This isn’t pretty much fading inside and outside of scenes; the way you transition from one point to the next impacts how cohesive the story is. Wiping away a scene that communicates finality, while transferring from point A to point B keeps the story moving.
  • Timing: Time pacing can make or break your motion graphic. Too rushed and those people won’t “get” what you need to tell them. Too slow and you’ll lose people’s interest and as well as attention. Pace keeps people interested. Consider strategic versions to feature excitement.
  • Music: Like with all of the different elements, music is some other layer to drive your narrative. It can even set the mood, fill gaps, and have an effect on the tone of the story.
  • Sound effects: This feature can be the hit or miss out relying on who you’re working with. Some animators consider that you need to let the other elements to speak for itself. Others assume they’re a necessity. The key is for most effective values to what we provide to our projects. It doesn’t distract from the story you’re attempting to tell.

If you have successfully done your job well, you need to have a final result that you’re proud of—and discovered a few things by the way. We additionally wish that you’ll have the confidence to attempt developing and creating more advanced motion graphics, including 360-degree storytelling.


Make Your Website More Productive With These 7 Killer Ideas

From a business perspective, a website is an effective advertising and marketing device a business can ever have. Therefore, having an impactful website is crucial for corporations, mainly small business proprietors who need to store actual greenbacks on conventional advertising and marketing. Though traditional advertising and marketing are quite useful, however, it’s high-priced too. So, small corporations or startups which have tight price range need to make investments wisely. But, to make each unmarried penny worthwhile, it’s essential to bear in mind all vital elements to create an excellent and fruitful website on your business.

Though improvement of website is a frightening task, however, it’ essential to understand the matters that could make your business website rather productive.

Here are the guidelines:

Quality over quantity

When it involves designing and growing website, many small-business proprietors chew off extra than they can chew. Often, I speak to small-business proprietors who were listing off function after function and web page after web page that they need to be built. However, they do not have the 5-determine price range that incorporates it. I’m right here to say, it truly is OK! When constructing website on your small business, best trumps quantity. It is lot better to start with a small, fantastic website than it is to spend your sources on constructing a massive site. Why? Beginning a short approach, you store cash, because there may be much less for you or a business to build. Also, it offers you the capacity to cognizance your time, energy, and cash on constructing out the maximum essential elements of the website, such as:

  • Making sure it loads quickly (below 3 seconds)
  • Making the site cellular optimized (responsive)
  • Creating an informative client experience

Know Your Requirements

If you begin without reading your requirements, you’re probably in the way to waste it slow and cash. The motive is pretty easy to understand. Various startups or small business proprietors try to go together with the go with the drift through neglecting the truth that their business is precise from others so that they want only treatment. Do now no longer waste your cash on developing a masterpiece that can’t carry out.

Therefore, it’ inevitable to understand your requirements. It will assist you in explaining matters for your layout and improvement group to get something that could carry out and bring effects on your business. Further, few essential issues which you need to hold in thoughts are to make sure your website loads quicker (under 3 seconds), and it needs to be this is responsive.

Get a Clear & Strong Call to Action (CTAs)

As said in the beginning, website is an advertising and marketing device. So, get it designed in a manner it may generate leads to your business. The way you can generate leads is through making your CTA prominent. CTAs are the inevitable a part of websites, and placement traffic uses those CTAs to cause any action. Strong and seen CTA with the appropriate size, compelling content material, and colour can do wonders on your business.

Now, let’s take a peep on the five maximum essential matters that count concerning CTAs:

  • Placement
  • Size
  • Content
  • Colour
  • Urgency note

However, from website improvement perspective, size, placement, and colour are quite essential to bear in mind. For instance, you may position CTAs for your provider web page, touch web page and most significantly touchdown web page. Placement of CTAs relies upon plenty for your website shape; however, continually location them at rather seen a part of your web page.

Make Your Website Interactive

Website could be nugatory if it fails to draw the net target market and generate potential leads for the business. Today, the net is piled up with unlimited websites. In pursuit of treasured content material, online target market come across numerous websites each day, however, provide interest to only some websites. The motive for any such quick interest span is relatively easy to understand. These websites have interactive content material that propels them to live on a web page. Providing undeniable textual content for your website will now no longer come up with the desired more significant edge.

Therefore, ask your layout and improvement group to make your internet pages interactive so that you may use content material, applicable photographs, and videos, to seize and preserve the eye of web page traffic. Adding supportive visuals assist you in promoting your merchandise in a green manner. For instance, in case you are a web meals portal, you need to upload photographs of ingredients that make traffic crave for that.

Make Your Website as Per User’s Intent

While designing your website, the first actual query you need to ask your self is what facts you need to offer for your traffic? Well, no want to scratch your head too hard. It is easy; offer content material that grants price for your traffic due to the fact they’re your prospects.

However, the maximum essential element which you need to now no longer forget about is including comments button for your website. Once your website is ready, ask your cutting-edge client to go to your website to indicate improvements. Doing so will allow you to understand what traffic search for and the way you may want to you preserve their hobby to your website. Be a creative business owner, assume innovatively and provide them with a motive to engage together along with your business.

Go Responsive to Boost Outreach; however, Respect the Speed

Ever because cellular outnumbered computer systems and laptops, each corporation desires to leverage equal for reinforcing their business. Therefore, dismissing cellular may be the worst business idea.

Responsive Website Stat

Today, while lifestyles are transferring at a quicker pace, no person has sufficient time to open his or her pc or computer to discover an answer. People need a brief explanation as they have got the energy to get right of entry to the glut of facts at their fingertips. Therefore, it’ important to make your web page cellular-pleasant so you may want to goal cellular target market. Further, every other essential element to bear in mind is speed. So, get your site load quicker. Slow website kills business, and it’s  a signal of awful consumer experience due to which on-line customers can completely abandon your site.

Over to You

Designing and improvement of website is undoubtedly a frightening task. However, it’s all approximately your business, so that you should pay complete interest to it. Follow the factors defined above to make your website fruitful on your business. Designing and growing a website on your small business would not be a headache. Remember the five essential guidelines above, and you may have website that now no longer handiest appears fantastic; however, it additionally brings in extra customers!


Design Trends To Watch For In 2020 For Your SaaS Website

Inbound Marketing for SaaS Companies: Your Ultimate Guide

Almost everyone today has a subscription of Netflix or Amazon Videos to watch movies on our laptops, tablets, mobile phones and Smart TVs. People also have a Gmail and Yahoo mail account all around the world which they have been using for more than a decade now to communicate with each other. As you already know, these are all extremely essential tools and software of this day and age. One simply cannot do away with any one of these in this century. But think for a second as to how would you define their model of business. What is the product or service that they are providing? The answer is SaaS (Software as a Service).

According to a recent NASSCOM report, just the Indian SaaS industry is estimated to touch $3.3 to 3.4 billion by 2022.

With us witnessing this digital revolution of the 21st Century, the demand for these software have shot up through the sky, or you could even say ‘the space’. Their use has become second nature to us. According to a recent NASSCOM report, just the Indian SaaS industry is estimated to touch $3.3 to 3.4 billion by 2022. But not every company that provides a Software as service wins this race. Just Salesforce (largest publicly traded SaaS company) alone acquires a huge chunk in this growth charts with $10 billion in annual growth rates. So the need to create a strategy for a successful SaaS model becomes very important for companies looking to acquire a part in this humongous market. The common thread that joins all the successful websites of these SaaS companies is their use of amazing graphics, designs and the user experience their visitors see.

Here, we are going to discuss some of the key components of designing a successful SaaS website or mobile application interface:

   1. User Experience:

Five elements that make a user experience design powerful

This could not be stressed enough that the visitor on your website should first and foremost have the ultimate satisfaction in using and interacting with your web design. There should be no source of confusion when the user lands on your website. The use of sharp, concise and effective words is important. Fonts play a big role here, therefore extreme caution should be placed in the selection of high readability fonts.

Your landing page is your first impression to the user and should be compelling.

The design of the website should be trendy and yet have the ability to guide the visitor to whichever options they are looking for on the page. Your landing page is your first impression to the user and should be compelling. In a way the page should be able to handhold their users through the process of First, understanding what and how the website works and then take them on a journey of storytelling and ultimately to the subscription page. This makes it most effective of any website as the user is not bombarded with unnecessary and time consuming information. Highly acceptable design trends should be researched thoroughly and then implemented on the website.

2. Simplified Process:

Again, the effort on the part of the website and design should be maximum in comparison to the user. Hand-holding with easy and simple ways of Signing-up on the website should be followed. The need to provide information from the user’s end should be minimum. Here, the user should be given the option to Sign-up or Sign-in with their already available Google, Facebook, Yahoo and Twitter account. Multiple columns where the user is asked unnecessary and not-so-immediate information(even with the optional case of an ‘*’ marked) should be avoided.

3. Proof videos and screenshots:

best unlimited graphic design

The ability to understand how to use the software that the website is providing is greatly enhanced with the presence of informational and “How to use” videos. If the availability of video hosting is an issue the video can be embedded on the website from external sources like Youtube. They can also be complimented with screenshots of such videos and with the testimonials previous users of your software. Such interactive content on the website gives the user a hands-on experience of using the software. The provision of a free trial run is another great feature to be incorporated.

4. Actively engaging Tech-support:

A businessman's fingers pointing digital icons surrounding the word Technical Support

Actively engaging in any and all technical support with the company’s software development team builds a level of trust in the user and instills in them the confidence that once they buy your software, all their issues will be taken care of promptly and effectively. The new feature of AI (Artificial Intelligence) enabled chat-bot solution is also a huge success in the field of customer engagement. When a user lands on your website they can be greeted with a chat support help to guide them. This gives the user a personalized feel in using the website.

5. All devices and browser compatibility:

Illustration: Responsive Web Design Elements are shown on various screen sizes: television, desktop computer, laptop, tablet, smart phone, smart watch, and ring

Last but definitely NOT the least important is the effort to make the website/interface all device compatible. The website should not just constrict itself with making it laptop or PC friendly. The use of mobile phones are increasing day-by-day and is expected to go a long way ahead, therefore all efforts should be made to make it different screen size compatible as well. The use of any feature on the website should not prompt the user to download any Flash driver. Any and every feature of the website should be able to work on all the internet browsers, be it Chrome, Mozilla or even the now least used, Internet explorer.

There is another feature here that needs to be explored and that is, ‘voice recognition’ support.  With the increasing use of voice recognition software like Siri, Okay Google and Alexa, the website should be designed around such pillar pages that define the most commonly asked questions about your website. The pattern should be explored to see how different questions will lead the traffic to your website. This promotes the SEO part of website development as well.

Summing up:

When we say, ‘Customer is God’, we must show it in every aspect of our web design. To pay homage to our users is to make their experience as happy and satisfying as possible. To achieve this objective the above mentioned guidelines are going to help a long way for SaaS industry players to reach market domination. The design and user experience aspect of your website can be handled by outsourcing it to experienced graphic design companies who can collaborate with your developed software idea and make these steps much easier to accomplish.


Five Significant Reasons To Invest In Web Design For Your E-Commerce Site!

In this digitized world, combining e-commerce is vital if you want to sustain and win the competition. This is particularly true when it is about web design in e-commerce. If you notice wide enough, you will simply see that there are several components in the web design process. That’s the reason it becomes difficult to find a good company for web designing, and we at Draftss provide the best service when it comes to web designing. We have premium quality designs and codes along with several pricing options. 

Web Design in E-commerce:

The process of web design in e-commerce is a bit complex because over here, it’s all about the user experience. It’s quite apparent that when it comes to web designing, any business or startup tries to find a way to exceed their standards from the existing older sites. 

And it is not going to be easy, but it can be achieved with experience in web designing. Draftss have experts who have created more than 100 web UI designs with UX optimisation, which helped to improve the conversion rate drastically. 

Apart from all different aspects, it is even more important to use the most current technology in website designing. A website which uses updated codes and user-friendly templates along with a responsive design will allow the user to view and load the site or page quickly.

Why is web designing important in E-commerce?

There are numerous reasons behind the importance of web design in e-commerce, but we have classified five significant reasons to illustrate why it’s a must for any type of business:

It’s eye-catchy!

Web designing can be considered as a type of marketing tactic because netizens usually get impressed by a company’s effort. And in this era of internet shopping, what builds a business is the user’s experience. It’s essential to win the customers quickly at a single glance.

There would be thousands of businesses offering similar products and services as you, but through the website only you can mention how you stand out from others! What’s your business USP? There are probably thousands of other businesses offering similar products or services. 

And the right design will let you catch an audience by providing the right amount of details you have mentioned on your site. 

All the Information can be integrated well!

Not all of the information on your site needs to be entertaining and engaging. Because as an e-commerce site, there are lots of essential details you need to include, even if it’s a bit boring to read or glance at. These boring information can be related to returns and terms and conditions.

But your site needs to cover all essential details like delivery detail, product detail, manufacturer details and pricing structure.

Every information should be worded well, as it can create problems in future with your customer or with yourself too! For developing an excellent web design, there are many steps taken, as the help of minimalism in graphic designing to create a proper logo and even better optimizations.

One can track the user experience!

When a customer lands on your e-commerce site, it can be any stage of the buying journey. For example, they might have received a marketing email or might have liked your product from a browser, or have stumbled accidentally on your site. 

It doesn’t matter how they land on your page, what matters the most is for how much time they stay on your page!

The time a viewer spends on your page speaks a lot about the web UI because it all goes hand in hand. A well-optimized site will work efficiently in all android or iOS versions. And as more shoppers use their phones to make purchases, it’s essential to build a UI which is well optimized, that’s the reason designing for websites is very tricky at times!

Helps to increase the conversion rate!

Web assigning can be considered as an asset only because the more you pay attention while designing the site, the better conversion rate you can notice!

And even a study says that 48% of sales is determined by how smooth a web design is.

All the efforts made while designing your website will be paid through the conversion rate.

Builds trust!

Through proper web designing, a business can even build trust for a longer time. Wondering how? 

Most of the customers are cautious about their data getting hampered if provided, and even big giants like Amazon and Zalando work efficiently in this case. Customer’s trust can only build a business. Hence a professional web design is essential to secure the details of any viewer. 

For example; if a person does purchase through your website, then it’s your responsibility to take care of the customer’s card details, and it should be end to end encrypted. 

To conclude, the most effective way to get a better and intuitive web design is through an agency which has already worked under such projects. Draftss has successfully built 100 websites with highly affordable packages like unlimited graphic design services. Relying on such an agency will always give a truthful result, as technology is the solution to all the problems, and an agency who uses technology at its best can create wonders!