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Best 3D Graphic Design Tools to Help Your Design: Top 5

3D graphic design tools bring your illustrations closer to reality and compel your clients better. The world is witnessing the power of 3D graphics. Why should you be left behind? Almost every graphic designer is adopting 3D design tools to make their work more impactful and you should too. The software industry is improvising by the day! Surely, a lot has been changed in the last decade. Every other day, we are being introduced to new methods and features. Similarly, the industries associated with software have also expanded. One such example is the 3D graphic industry.

3D images, simulations, animations, etc. are being used almost everywhere. It is not limited to movies anymore and has infiltrated all the technologies that use images today. So, if you are involved in 3D graphic designing or editing, then you must be aware that the right designing tool makes all the difference.

There is a myriad of 3D design software available in the market but if you can’t decide which one is the best, then this article is for you. To help you choose better, we have curated a list of the 5 best 3D graphic design tools available in the market:

Autodesk 3DS Max

3D Graphic Design Tools: humritha

Autodesk 3DS Max is one of the leading software for 3D rendering and animation. It is used by top animation studios and hence has acquired the number 1 spot in our list. It gives you a wide access to a vast range of tools that include texturing, modelling, etc.

You can craft real-life scenarios by simulating the dynamics of a variety of materials like fluids, clouds, wood, smoke, etc. It also makes use of geometric referencing that helps you manoeuvre objects in the design here and there.

Key Features

  • 3D Rendering
  • Particle Flow Tool
  • UI, Workflow, and Pipeline, MAX to LMV
  • 3DS Max Fluids
  • Smart Asset Packaging

Autodesk Maya

3D Graphic Design Tools: humritha

Another application from Autodesk has made it to the list! Autodesk Maya is known as one of the best 3D graphics design tools you could get in the market. It is one of the most versatile 3D modelling apps. As a matter of fact, even Pixar uses its top-notch features and tools into their work. This app is viewed as an industry standard and is amazing at lighting, texturing, and rendering digital 3D models.

Maya includes high-end tools like dynamics support, high-resolution geometry, matrix manipulation, and so on. The new update has added the Remesh and Retopology tools for the ultimate perfection. It is a little bit on the expensive side but totally worth the price.

Key Features

  • Animation
  • Matrix-Driven Rigging Tools
  • Sculpting
  • Topology
  • Brushes
  • Rendering tools

Maxon Cinema 4D

Maxon Publishes Cinema 4D : humritha

Maxon Cinema 4D is one of the very powerful 3D graphic design tools to bring the best out of your creations. It has a wide library composed of pre-set objects, lighting settings, pre-set scenes, etc. that you can experiment with.

The MoGraph tools include pre-set cameras and objects that make simulations easier. The gradient knots will allow better knot interpolations and a neat design. This app is an amalgamation of professional tools that allow you to curate the best 3D graphics ever.

Key Features:

  • SketchUp
  • Motion Tracking
  • ProRender
  • MoGraph
  • Merge Scenes
  • CAD format support
  • Vector Volumes, Cache Layer, Vertex Map, etc.

Blender

3D Graphic Design Tools: humritha

Blender is yet another 3D designing software application. It is great at creating photorealistic sculptures and artwork. You can even create animation and edit videos with this versatile app. It even allows you to curate hyper-realistic simulations like smoke, hair, particles, and water.

Crafting 3D games becomes easier with Blender and the best part is that you can use all of its features for free. The setup file of the app is also small in size. Clearly, this app is one of the best 3D graphic design software in the market. 

Key Features

  • Includes Cycles Render Engine
  • Modelling Tools
  • Sculpting Tools
  • UV Tools
  • VFX
  • Animation Tools

Sculptris

3D Graphic Design Tools: humritha

Sculptris is the best app for beginners in Digital artwork. It is an interactive and easily navigable 3D digital sculpting platform. The features and tools in this program are very easy to use and implement. So, if you are a beginner trying to get your hands into 3D graphics, then this is the best tool to learn basic designing.

You can also add realistic colours with the help of brushes to your sculptures. It even allows you to shape virtual clay. How cool is that! Overall, Sculptris is a revolutionary tool that is perfect to bring your 3D digital artwork to life.

Key Features:

  • Sculpting Brushes
  • Painting via Projection
  • Mesh Import
  • Symmetry mode
  • Personalized Navigation Controls

Bottom line

Every graphic designer and animation studio relies on the tools they use for designing and modelling. So, it is really important that your 3D designing software meets the industry standards and helps you do the job better. 

3D designs help you craft realistic illustrations and compelling designs. It is sure to help you succeed as a graphic designer if you manage to choose the right 3D graphic design software. Hopefully, our list of best 3D graphic design tools will help you make the correct decision!

 

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Use of Symmetry And Asymmetry In Design: Balance 101

Design is an object or art done in a formulaic way to make it beautiful. Symmetry and Asymmetry designs, usually planned to become a treat for many eyes. Talking about art or a design on a particular template or a card, they need a balance to look aesthetic and appropriate for all kinds of professional and other uses. A visual equilibrium should maintained in a design which has done through the two types of balance: symmetrical and asymmetrical. A balanced visual concept mastered will be more informative to the audience, hence resulting in effective communication.
 
Either it is symmetry and asymmetry both are responsibly related to balance. All repeating parts of an image visualize symmetry and asymmetry is everything else which is not symmetrical. A balance that achieved by using these visual principles of making a design; each element, made attractive for the audience. Let’s know more about these two ways to achieve balance.

Symmetry and Asymmetry

Symmetrical balance

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A visual balance where objects included in the art equally distanced from a common central axis called as symmetrically balanced. In these kinds of designs, perfect symmetry that’s considered very pleasing; here, all objects included in the art are counterparts of one another about the axis having the same visual weight on each side. These designs have a graceful balance and look good due to its simplicity. A design with a symmetrical balance created using specific parameters which are reflection, rotational, translational and glide reflection symmetry.
 
Reflection or bilateral symmetry gives freedom to the central axis for positioning vertically, horizontally or diagonally without disturbing the symmetry. It is the most appropriate form of symmetry having similarity in both the halves. There are many symmetrical objects around us, but it is tough to find reflection symmetry, our bodies are symmetrical, and still, there are minute variations.
 
Rotational symmetry, seen in visual objects which share a common axis, distance, frequency, and angle. We usually see this kind of symmetry in flowers, although it’s used in making vases, pots and other such things. A car wheel is the best visual element to define rotational symmetry. 
Symmetry and Asymmetry: humritha

Translation Symmetry 

A shape or an element repeating itself in different parts of the art is a translational symmetry. Repeating part of this symmetry makes it perfect for the production of sound and speed in a design. It can also applied in all directions and with no limit on length until the position of visual elements is the same.

Glide Reflection Symmetry

Glide reflection symmetry involves a shift in the position of each mirror image and rests it is similar to reflection symmetry. It gives a sense of moving ahead or back. Our footsteps are the best example as each foot produces a reflection of the other but does not line up due to movement.

Asymmetrical balance

Symmetry and Asymmetry_humritha

An art having unequal weight on both sides of the axis has asymmetrical balance. These visual designs have a large focal point on one side with many, less recognizable focal points on the other sides. Any art which does not fit in all the categories under symmetrical balance is asymmetrical. Asymmetry is both helpful and challenging. Asymmetrical visual elements are time taking and hard to achieve balance but using new and unique patterns to make art is impressive. They look good, but we cannot find any symmetry. This makes our visual element more dynamic; as a result, it will help to deliver messages quickly.
 
An asymmetrical balance formed in many ways. For example, we can place many small elements on one side and a significant element on the other side to balance the art. This will give our design a modern look. A lot of things to considered while making a design in this criterion, and the complex relation of elements will make the design look good. Many paintings have asymmetrical balance.
 
Symmetry and Asymmetry designs use many techniques.

Some of the examples used in Symmetry and Asymmetry designs:

Symmetry and Asymmetry_humritha

Color – Neutral colors, used to give balance to the art while making asymmetrical design.
 
Shape and value – Small size visual objects have less weight than larger visual objects. Light color objects have less weight than darker objects.
 
Texture – Different texture brings a balance to design and makes it look attractive.
 
Eye direction – A design should be well organized so that the spectator sees in the direction where we want them to.

Symmetry and Asymmetry in Designs – Over to You

Knowing the key concept of symmetry and asymmetry is the only way to present your thoughts to the audience through design. By taking a note of the principle of good balance an ordinary design can become good. We have to take care of all the pros and cons and then proceed carefully. If we want to make a dynamic and impactful design then both the principles of symmetry and asymmetry are good if well organized. Hence we can conclude that symmetric and asymmetry balance can also used in many ways. To create a beautiful design all you have to do is decide which type of design you want. To make it as symmetry or asymmetry in designs.
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Environmental Graphic Design – Let’s Discuss On It’s 5 Different Types!

In simpler terms, Environmental Graphic Design (EGD) rests on the culmination of architecture, interior decorations, graphical displays, environment-friendly settings and landscape designs. Along with all these and many other subtle, nuanced signage, quotes, pictures, well-placed logos, crafty phrases, and funny puns are a part of EGD. Every organization or industry uses a combination of such designs to put forward their message, vision or advertise.  In a deeper sense, it relies on emotions. Do you remember those times as kids when you laughed in front of a doctor’s door just because the sign read, “Please keep your shoes and worries here?” Do you remember the ergonomic chairs, gently colored walls and warm lighting in your office that made you feel at home?. Or simply, walking into that blue tinted office building that made you feel a part of something big, something wonderful? Precisely speaking all such delicately designed spheres evoke an emotion which connects us with an organization or better yet gets their message across in plain terms. EGD can be used in a variety of ways but in the words of the visionary late Apple Co-Founder Steve Jobs, “Design is not just what it looks like and how it feels. Design is how it works”. In this article, we shall walk through 5 different types of EGDs and relevance in different scenarios. 

Environmental Graphic Design Type 1: WayFinding & PlaceMaking

Environmental Graphic Design_humritha Sometimes we secretly curse ourselves for not remembering the everyday roads, the directions in a complicated office building or even the turns we need to take for our favorite coffee shops. At times we curse the navigation apps eating away our battery. Well, no more of that!  With strategically placed current location notes, direction symbols, or simple information about the place can take our stress away. For example, a bookstore can put up information about Wi-Fi availability, open/closed or timings. An office building can put directions for CEOs office(it’s a big deal isn’t it?), cafeteria (where would waste time on the pretext of eating 24×7), or the fire escapes and routes to numerous exits. Also, an old sign which read, “we’re thankful you’re here.”, makes for really great motivation.  In short, this is what EGD does. It makes our lives a little easier. Wayfinding helps clueless or forgetful people with directions for easy navigation and Placemaking takes it a step further to include various information about the place or locality to make us feel more at ease and maybe a little more at home. 

Environmental Graphic Design Type 2: Branding 

Also called Experiential Graphic Design. Before you re-read the word “experiential” and think something fancy, it simply means brand advertising or branding. It is a well-defined type of EGD to put their message across to their audience. The simpler, the better.  For example, whenever Philips Corporation launches a product, they add “Innovation and You” in a carefully designed logo to drive their point home. Similarly, every Indian who has had a sip of Coco-Cola knows the catchphrase “Thanda Matlab? Coca Cola”. If we just glance around the signboards, hoarding, or even TV ads is the abundant use of EGD in a branding environment.  In short, Experiential Graphic Design/Branding is a type of EGD to give an idea of what the company offers, its values or its culture in any available form to a common man.

Environmental Graphic Design Type 3: Interaction & Experience

Environmental Graphic Design_humritha Meanwhile, are you constantly changing your mind about which phone to buy, or which TV would redefine your living room or which voice assistant are you most compatible with(self-high five if you gave this a thought!). In any case, with the rise of the digital age, physical engagement with the user is a key feature of any product company.  Be it through interactive touch screens, live demos, colorful displays, voice commands or handheld experiences. All such methods are Environmental Graphic Design to take UX to make it even more refined. These interactive communications elevate our sensory experiences and help to give a clearer idea about our purchase.  For example, the Xbox, PS4 we usually refuse to let go of on our visits to digital stores points to an effective EGD of user experience.

EGD Type 4: Exhibition

An exhibition is a type of EGD that creatively and effectively uses audio, video, lighting, models, interactive designs to narrate a story, a journey or a process. It draws the outsiders into their world. It can also be in the form of charts, drawings, or pictures on glasses, floors or walls.  Museums, Theme Parks or Trade shows employ this type of EGD to make it exciting and fun to understand the mundane details.

EGD Type 5: The Social Media

EGD_humritha Sometimes just connecting like-minded people can work wonders. Social Media Environmental Graphic Design does just that. It’s a process of designing creative, safe and collaborative space for people to connect, meet and discuss their ideas. This also helps to create a healthy and lively bond between the employees and the company.  Concept of colorful selfie walls, photogenic locations and scenic office backdrops are on the rise. The employees gather, click umpteen number of pics and then post. On to show off their new outfit(Smiles), the beautiful office view or the color of the day pic. Companies like Google with its swanky offices, Facebook, LinkedIn, Apple etc. Are embracing such social media-friendly spaces very fast.

Over To You

At last Environmental Graphic Designs covers a broad spectrum of creative ways to give us a break from our humdrum affairs. Hopefully, the next time you see a sign, a board. Or simply walking into a colorful, well-designed room, pause a little bit more. Give a mental shout-out to the designer and perhaps a pat on your back. For identifying those creative Environmental Graphic Designs. Maybe it’ll make you smile!     

 

junior-graphic-designer

Becoming A Professional Graphic Designer: Tips & Tricks

Graphic design is a young form of art with rising popularity. Young Graphic Designer aspirants are joining this field almost every day. For designing, you only need to make a one-time investment into a tablet or a laptop. A Graphic Designer needs to learn the basics of graphic designing software, and with a little practice and a dash of creativity, you will be able to master professional designing skills in no time!


There has been a massive demand for graphic designers, especially after the worldwide pandemic COVID-19 rendered human contact almost impossible. Packaging industries, advertisement industries have resorted to digital illustration for advertisement and other related tasks.


Since there is a vast availability of jobs, let’s get started with improving your designing skills and how to transform yourself from an amateur to a professional!


Don’t Be Discouraged with Initial Hurdles


One of the major things to keep in mind is not to feel discouraged or inferior if you are not an art practitioner. You don’t need an art college degree or even a designing degree to excel in graphic design. Neither do you require any formal training or any degree for this task.


You need to practice with the software applications and look up the designs of professionals and experts for inspiring ideas and input into creating your designs!

There are multiple designing software that you can use create your designs


Choosing a Color Palette is Important for Graphic Designer


Some of the best designs make use of fantastic color palettes comprising unique and elegant shades. You can look up for different shades and textures to incorporate into your creations too. However, it is advisable to remain careful that your color depicts emotions. Therefore, incorporate them wisely.


Moreover, graphic design colors do not have a quality loss, not until they are printed. Therefore, the color you see on the palette will appear in the same way on your design, unless you use a different shade.


For logo designs, it is advisable for a Graphic Designer to use a maximum of two to three colors. When you receive requests for web page designs, it is recommendable to incorporate the same colors as their company logo.


You might often get requests for enhancing colors or effects in different images meant for social media ads or posts. It is advisable to listen to your client’s requirements before you start editing or working in those cases. Since social media pages are essential for creating a brand reputation, your clients might have special needs. Pay attention to those.


Don’t Overdo Your Fonts!


It might be a little overwhelming to see different fonts and to select from there. However, it is advisable not to utilize more than two font styles in a particular design.


Using multiple font styles is amateurish for a Graphic Designer, and you probably want to look like a professional. Therefore, it is recommendable to overcome the initial excitement as soon as you can.


There are several ways to make use of typography. You can use 3D effects as well to be more attractive and stylish. While designing for logos, you can incorporate a single but unique writing style, up to and including conjoining of alphabets.


In webpages or blogs, it is preferable to limit yourself to two types of font: one for headings and the other for the main body. Moreover, it is recommendable for a Graphic Designer to use only legible writing styles while writing blogs, articles, or web pages. The chances are that viewers will be reading the content, so you need to be artistic yet legible.

using appropriate fonts can help in elevating the design quality.


It’s a Good Idea to Leave Space


Sometimes, it is a good idea to leave gaps or room in your design. Not every area has to be shaded or written into them. Leaving a white space or a blank can go a long way to make your designs more unique and stand out among the rest.

Often, a white space can aid you in creating unique design structures.

A Graphic Designer Need Ideas


Sometimes it is a wise idea to take concepts from other designs from professionals or experts. You can easily find different styles or structures on the internet from which you can borrow ideas or techniques.


However, do not entirely crib from the design you are using as a reference. It is recommendable to consult two to three sources while using references for your work!


Graphical design is used for a variety of purposes by companies. It could be for advertisements, packaging, promoting new businesses, creating book covers, or designing pamphlets. The main issue is to discuss the requirements of your clients beforehand before fixing on a price.


In case you are providing unlimited designing services, please make sure that your clients know all the terms and conditions beforehand. When designing commercially, it is advisable not to give freebies for “friends” or “friends of friends.” To expand your business, you need to act professionally.
It is worthwhile to check out other successful graphic design companies if you are unsure about starting your business. Draftss is a company well known for providing quality designs to their clients for unlimited packages. You may consult their webpages or blogs to get an idea about how to improve your designs or gain more customers.


Wish you a happy learning and an incredible journey in your graphic designing career!

best drawing tablets

The Best Drawing Tablets of 2020

In today’s tech-savvy world, there is extensive variety of best drawing tablets is available in the market. Before making the proper buy selection you need not to forget the factors which impact the quality and functionality of the best drawing tablets. Screen size, resolution, pen pressure level, the color accuracy of the screen, these are some of the very crucial factors that affect your choice and working experience.

Best drawing tablets can be categorized into three categories namely graphic tablet, pen displays, and tablet computers and each category accumulate its importance which provides great drawing experience to their users.

Either you are a total noob or a professional to the best drawing tablets, here is the list of Best drawing Tablets of 2020 which highlight the features of some very popular drawing tablets and will guide you in making a right choice.

List of Best drawing Tablets of 2020

Wacom Cintiq 22HD touch pen display

best drawing tablets

Wacom Cintiq is one of the most popular drawing tablets of the year. With multi -touch support, all in one display, it is Wacom’s one of the most innovative pen displays and comes in bundled with pen pro 2.

Technical details

  • Active area required: 19.5 x 11.5 inches
  • Resolution: 1920 x 1080
  • Pen pressure sensitivity: 8,192 levels
  • Computer memory type: DDR3 SDRAM
  • Price: Rs. 1,45,000

This drawing tablet can run either Windows or macOS. To smoothen your work process, it has developed features to customize hotkeys and shortcuts to save time. It has a DVI port and a USB 2 port. Although cheaper alternatives are also available in the market, it is one of the worth buy products of Wacom level of quality at this price. Click here to buy now.

Samsung galaxy tab S4

Samsung Galaxy Tab S4 drawing tablet

When it comes to design and looks, Samsung galaxy tab S4 is the best tablet of Samsung to date. It is one of the most expensive one in the Android tablets.

Technical details

  • Active area required: 7.65 x 5.04 inches
  • Resolution: 2560 x 1600
  • Pen pressure sensitivity: 4,096 levels
  • Connections: USB-C, Bluetooth, wi-fi
  • Price: Rs. 48,848

Samsung galaxy tab S4 gives extensive variety of flexibility to the users. It has an operating system Android 8.0, through which you can install many drawing apps on the device. Its dex software is designed to imitate a computer desktop, which means that it is also beneficial for regular working.

Wacom Intuos Pro

Wacom Intuos Pro pen tablet

Wacom Intuos Pro, comes in three sizes. They are small, medium and, large. Pen pressure sensitivity of all drawing tablets is 8,192 levels. It has feature of multi-touch fingertip gestures, so that you can easily zoom around your current document.

Technical details

  • Active area of Wacom Intuos Pro (small): 6.2 x 3.8 inches
  • Area of Wacom Intuos Pro (medium): 8.7 x 5.8 inches
  • Active area of Wacom Intuos Pro (large): 12.1 x 8.4
  • Operating System: Windows or macOS

It provides a great drawing experience. Each drawing tablet of Wacom Intuos Pro has its importance, small drawing tablet is best for beginners to develop their skills, a medium drawing tablet is best for designers and a large drawing tablet is best for artists and illustrators. It can be used wirelessly in addition to with a cord.

Huion H430P

Huion Inspiroy H430P: best drawing tablets

Huion h430P is a low-cost but very usable drawing tablet. It is affordable and provides you all the basics, hence it is a good option for the beginner to start practicing their skills without a big investment.

Technical details

  • Active area: 4.8 x 3 inches
  • Pen pressure sensitivity: 4,096 levels
  • Operating software: windows or macOS
  • Price: Rs. 2,599

Although the working area is small, the pen is sensitive enough to provide a creative user experience at entry-level.

Apple iPad Pro 12.9

Apple iPad Pro (12.9-inch): best drawing tablets by Humritha

Apple iPad pro is one of the best drawing tablets for iOS. You need to pay more for an Apple pencil, but the drawing experience is great and artistic. apple pencil is tremendous and just perfect with the pressure sensitivity curve.

Technical details

  • Active area: 10.32 x 7.74 inches
  • Resolution: 2,732 x 2,048
  • Pen pressure sensitivity: not specified on the official website
  • Price: Rs. 1,34,900

The screen of this drawing tablet is LCD liquid retina and the right tone makes it gorgeous to see and work on. It has all screen and no longer have a trademark apple home button. The charging cord is although short, but if you have a budget then the Apple iPad pro is worth to buy and it is a drawing companion like no other.

Microsoft surface book 3

Microsoft Surface Book 3 by Humritha

In current scenario Microsoft surface book 3 is the best window tablet for drawing, but it is quite expensive. It is a premium product and impressively flexible.

Technical details

  • Active area: 11.25 x 7.5 inches
  • Resolution: 3000 x 2000
  • Pen pressure sensitivity: 4,096 levels
  • Operating system: windows 10 pro
  • Connections: wi-fi, Bluetooth, USB, USB-c

You have to pay more to buy the surface pen, but this will be a fantastic drawing tool and improve your productivity. The build quality and look of Microsoft surface book 3 is gorgeous.

Over To You

We tried to put a spotlight on some of the options. If you are new to this market, just be aware of that there are three different categories of a drawing tablets.

  • Graphic tablet, which you draw directly onto with stylus
  • Pressure-sensitive pen display, which is hooked up with computer monitor
  • Tablet computer, this can be adapted for drawing with an app.

You can use any of these drawing tablets to develop your skills and to produce incredible artwork.

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Web Design + Psychology = Satisfied users?

Psychological Elements Of Effective Web Design

The Human Element

Users are merely like to be engaging and connecting with the application/web design if the designer empathizes with the user. The human factor is that becoming more and more important in the designing world. Often the designer keeps guessing about the users and hence produces something which doesn’t consider the user’s needs. One trick to ensure that we are designing for humans is to create a user persona. The designer can use fictional identities composed from researching about the users. We are required to create things people want.

The Comfort Of Usage

Here, the ‘feel’ needs to be taken into consideration. For any design to feel right, we have to ensure that it is comfortable to use. The design should be such that it is equally convenient for the user to operate the web page or application across all devices be it a PC, a laptop, or a mobile phone.

Graphic web design

Things To Consider

  1. Typography
  2. Contrast
  3. Colors
  4. Thumb patterns
  5. Real-life like motions

People are more likely to engage and continue using the product created by the web designer when it is comfortable to use and navigate.

Emotional Connect

The majority of designers get caught up in trying to strike multiple emotional chords with one product. A smarter thing is to do is, to focus on one emotional aspect and develop the design around it exceptionally well.

What Does The Web Design Need To Achieve? 

  1. Should create a relationship between users and the product.
  2. Should create relationships between the users.

One of the most popular ways of evoking emotions in the user is by using the color theory. Colors have such a massive effect on our moods.

Web Psychology

Color psychology and its emotional effects

“Color psychology is the study of hues as a determinant of human behavior.”

  1. Red: encourages appetite(hence often used in websites related to fast food), high in energy, and creates a sense of urgency, raises blood pressure, and increase heart rate.
  2. Blue: provides a sense of security and promotes trust in the brand, curbs appetite and stimulates productivity, calms the mind, and provides a sense of tranquility and space, associated with maturity.
  3. Green: stimulates harmony in the brain and encourages the balance between body and emotions leading to decisiveness.
  4. Black: It associated with authority, power, stability, and strength, can often overwhelm people if used too frequently.
  5. White: Associates with feelings of purity, cleanliness, and safety. Can spark the sense of creativity and since it acts as a clean slate.

Color, the one aspect that goes into nurturing an emotional bond. Copywriting and visuals also play an important role.  Emotional connections are established in a variety of creative ways. Brand loyalty, one such example that stems from an emotional connection. The type of emotion determined by the tone, message, and design choices that the designer makes.

 Psychology of web design

Web Design Have Mental Triggers

Few concepts can be correlated to how design has a strong connection with the user’s psychology. Let’s talk about them briefly

  • Do something for other people i.e the users and their communities and they will return the favor.
  • People look at the behavior of others to figure out how to act.
  • Inclusion of a social stream in our design to make users feel like part of a bigger group or community.

Users desire what they can’t have or what is difficult to get. This scarcity principle, the reason behind limited-time deals works so effectively. Users usually tend to confused when it comes to making choices. Most people usually drawn to the option that falls somewhat in the center. According to Hick’s Law, more choices leads to decision paralysis or what is popularly known as the paradox of choices, so the designer must be careful.

People are drawn to what is relevant to them at the moment. For example- beacons, notifications, or check-in tools are the in trends at the moment. People remember the elements which stand out. The use of contrast creates focus.

Over To You

The website and user experience designs need to feel real. Every aspect, from aesthetics to interactions to motion (both perceived and real) to emotional connection needs to have a human touch to it. The humanistic design creates engaging experiences that the users connect with both physically and emotionally. Bottom line is that the designer must always aim to strike the balance between the simplicity of usability and aesthetics of the product to keep the customers engaged and satisfied.

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How to Use Color Psychology When Creating a Website

Color psychology majorly contributes to the determining factor on which the success of your website could depend on. Using it in the right way for the right audience at the right place is crucial.
 
What we find to be triggering a positive or negative response in the mind, impacts our attitude and decision-making almost instantaneously. One such ubiquitous trigger that we come across and really do not think of much is the colors surrounded by. Being able to employ the right color scheme can certainly be an additional feature to make your creation more attractive as well as generate the optimal response.

User Experience In Color Psychology

When it comes to creating the new website that makes the user experience fulfilling. One of the key points to keep in mind is that the website should be simple yet appealing and inviting. Colors have a remarkably close link with emotions and hence have a definite psychological impact. The warmth or coolness of color evokes different feelings in the brain. Hence, in order to achieve the goal, the website puts up for. The user experience and user interface need to be a high priority.
 
website colors
Color psychology is one tool that’s used to make the website more appealing by engaging with the subconscious emotional system of the user to drive them to the expected results. Obviously, different colors can impact different responses depending on the circumstances, both negative and positive. This property of colors used by designers looking to create a more engaging website that can hook onto the user’s attention.
 
When choosing the color scheme for a particular crowd, a designer must remember what appeals. The most to the crowd without using too much or too little of the scheme chosen.

According To Recent Studies

Women are more attracted to the colors blue, purple and green as opposed to orange, brown and grey. Knowing when to use these colors to attract more women. To use the website and further even to buy the products offered. By creating a female-oriented and classy website is what the designer should aim for.

Here is a list of colors and the groups of people that find the color most appealing:

color psychology

The Color Psychology Of Blue, Green, Orange, Red And White

Blue-  It is the thought of as the color that builds the user’s trust. This color used in most scenarios as it can be found to build trust and imply transparency. It can seen in the real-time example of Facebook. A social media company having billions of users across the world.
 
Green- It’s used mostly to promote the outdoors and the environment due to its calming presence as it’s associated most with nature awareness and appreciation. This color also associated with a confirmation.
 
Orange- Known to be the ‘Impulse’ color, Orange can see the imply in competition and push for a rapid response in case of urgency. It can also used in sports team logos to show physical activity and confidence.  
 
Red- Used to draw immediate attention in case of a threat or warning. Also associated with a negative response to incorrect input by the user. It’s the warmest color which seen in both extreme positive as well as negative scenarios such as passion and danger.
 
White- Most often it is a color of purity, virtue and hygiene. It has a sense of cleanliness and honesty which is why it’s often used by several healthcare companies. This color also used to make content stand out of the page.
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The Color Psychology Of Yellow, Purple, Pink, Brown and Black

Yellow- Another warm color that associated with both positive and negative emotions and used sparingly as it can get overwhelming if used excessively and mostly used to put out a warning as it can grab attention very easily.
 
Purple- Said to be the color of royalty and wealth. This color also used to invoke calmness and serenity. Also, it can develop creativity, curiosity and mystery.
 
Pink- Closely related to femininity, sensitivity and romance. Hence, it’s mainly found in female generated online markets.
 
Brown- It creates a feeling of content and homeliness. It suggests stability and makes you feel down to earth.
 
Black- Reflecting elegance and glamour, it’s used in advertisements to show power and high contrast. This color used to show high class and standard in a particular product as it can seen in automobile ads.

Over To You

As seen above, different colors hold different impressions in the brain which can lead the user to have their own interpretations of a certain website. This interpretation can formed with the help of the user interface, making it more attractive and appealing. More so, to make the website a success, this color psychology helps capture a lot of attention from the right crowd for the right product at the right time making the effort put in by the designer a lot more credible.
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Every Act Of Design Is An Act Of Future Making

The future of graphic design is an integral part of many marketing campaigns. As long as you own a website, that has various social media page for your company or even offers any goods and services – be it online or offline, you would like professional graphics to face out.

What Exactly A Graphic Design Is?

Graphic Design refers to the creation of an informative, attractive and visually appealing for the future of graphic designs. Its goal is to speak together with your audience through various tools like symbols, wordings, and pictures. By forming visual representations, businesses can reach their clients, communicate effectively by promoting their business, and even offer solutions to their problems and eventually make money.

Is Graphic Design an Art?

Some people believe that graphic design is just too commercialized to be an kind. They feel that because it’s a way of designing work for clients, that it’s not an kind. As designers, they are confronted with the argument that the work they do isn’t really art, because the work they design is labeled as “commercial.” Yet the solutions they create, are nearly always supported art and style principles taught everywhere.

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A Quick Look At The Future Of Graphic Design

It will be still an ever-changing trend which will stay as a well-liked and highly in-demand marketing stunt in a few years to return.

Are you a business owner, and trying to enhance your company? Want to start out a career in graphic design? or even you’ve got plans to start your own graphic design firm? Here’s what to need to expect in graphic design trends within the coming years.

Authentic Stock Images

More often, they make use of stock images for their graphics. While some of it works perfectly in creating the beautiful designs, but some are just too common, too polished and even too good to be true for our audience’s taste. you’ll expect to seek out beautifully crafted designs within the next years made up of authentic and natural images.

Online Graphics Design Courses

With graphic design, being a thriving business, they will expect more individuals to shift careers or maybe add such service to deal with the increasing demand. How can one achieve this? Simple – by taking over readily available Graphic Design Courses Online.

The future of web design

The Future Of Graphic Design With Minimalist Designs

Before, they wish to go all out when it involves our logos, menus, and even infographics. However, within the next few years to return, we will expect minimalist future of graphic design to reign superior. No got to limit your designs to colors black and white. we will expect a pop of color or two on graphic designs even among those with a minimalist vibe.

Digital Design With A Website Feel

Most marketing materials will all be digital. Graphic designers are already looking forward for the future of graphic designs to make during the layering format. This aims to enable the site visitors to click on their design, make them realize they have what you’ve got to supply which can eventually cause conversions without directly making a pitch.

Increased Demand For The Future Of Graphic Design In AR and VR

Augmented Reality and Virtual Reality are different but related. During a sense, computer game can take you to a different place without the necessity for travel. Augmented Reality, on the opposite hand, allows simple objects and makes them into something more significant.

Augmented Reality: Future of graphic design

Take VR headsets for instance. once you use one, it can cause you to feel as if you’re transported to a different world. For Augmented Reality, your ordinary card can become a man-made environment.

Conclusion

Graphic design is a sort of art that uses computer aided images to form designs for commercial and personal markets. Most of the designers design things like labels, packaging, and even clothing graphics. Art may be a process of designing and completing works of art on canvas, mixed media, sculpture, and photography. Both sorts of art can utilize facets of 1 another to include into their final pieces. Art and style are related, both are unique and original, yet they’re both different in some of the ways. Design is an art, though there are in some differences.

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8 Tips for Writing a Great Design Brief

A design brief is a key document that will start off your project. If you write an awesome design brief, you’ll have everyone on the same page. However, if you don’t, coming to an agreement with the client can be challenging.

Writing a design brief will give your project a better flow. It will also get the client excited about your collaboration. Simply put, a design brief can be the most powerful project management tool. That is if it’s well-written.

If you want to write a great design brief, here is everything that you need to know. Keep these tips in mind, and you’ll have no worries.

 

1. Keep It Simple and Comprehensive

The design brief is often shared in an email. If you don’t make the design brief easy to understand, the clients can misunderstand you or reject the project.

While writing the design brief, focus on making it comprehensive and understandable. Don’t be too elaborate because the client can get confused.

Retain their interest with a clear overview of your situation. The brief is just the initiation of your collaboration. You’ll get to all the specifics later on.

 

2. Decide on the Components

Now, you have to decide what to include in the brief. Before you start writing about each aspect, make a list. Here are the general components of the design brief that you should include:

  • Company overview
  • Objectives
  • Target audience
  • The challenge you are facing
  • Style inspiration
  • Budget and schedule

These are some basic elements of the design brief, but they can vary depending on the type of project. You probably won’t have the exact same elements for a branding brief, and re-branding brief, or web design brief.

Now, let’s get into more detail about what you need to write down in each element.

 

3. Include Company Overview

Start with introducing your business and the sector you are in. Including information about your company is important for a client to understand the type of collaboration you’ll have.

Company overview also helps them get a better idea of your brand and with whom they’ll cooperate on the project.

In the company profile section, write about:

  • Who is your brand
  • What makes you different (your unique value proposition)
  • Your brand’s values, mission, and vision
  • Your work process (prices, where are you selling products, where do you get the most traffic from, etc.)

 

4. Write Down Objectives

Specify the project objectives and be as precise as possible. Let’s say that you want to design a website. State in the design brief what aspects of design are most important for you. It can be mobile-friendly design, intuitive navigation, or an increase in traffic. You can even state, for example, that you wish to achieve a 30% increase in traffic by X date.

The more the client knows about your objective, the easier it will be for them to access how to approach the project. “Clear objectives are most important for designers. If you outline your objective’s in the brief, the designer can make a rational decision whether he can help you with that goal or not,” Amanda Powell, a designer and technical writer at BestEssaysEducation and SupremeDissertations.

 

5. Describe Your Target Audience

The design needs to solve the problems for your audience. That’s why the client needs to know who your target audience is.

In the brief, write the following information about your audience:

  • Demographics (age, gender, education, employment, family structure, etc.)
  • Their likes, dislikes, interests, and preferences
  • Typical customer behavior
  • Triggers that make them leave the website (especially if it’s a web design brief)
  • Their goals
  • Remarks they made about your business

It would be very helpful that you create 2 or 3 customer personas to make the information about the target audience more understandable.

 

6. Explain the Challenge You Are Facing

The next step is to write about the challenges that you want to overcome with a fresh design. Dig deep into problems that your business has and share them in this section.

For example, the problem can be that your landing page doesn’t motivate users to continue browsing through your website. Whatever it is, this is the place to write it down.

You need to be very clear and expressive about your challenges. If you’re having a tough time writing a comprehensive text, you can hire writing services like TrustMyPaper or TopEssayWriting to help you out. Or, you can use online editors such as Grammarly or Hemingway Editor to polish the brief up.

When your client understands your challenges, it will be easier for them to get an idea of how to solve them.

 

7. Share Style Inspiration

 

Let the client know what you have in mind style-wise. You don’t have to be specific if you aren’t certain yet, but you can share some design styles that you like. Even if you want to keep some aspects of your current design, write about what you would like to change and in which direction that change should go.

This is also where you can mention the competitor’s style that you admire and that your target audience likes. It can give the designer a better perspective on the type of style that works for your audience.

 

8. Set the Budget and Schedule

Lastly, it’s time to talk about numbers. Be transparent from the very start by sharing your expectations. These expectations include the budget and timescale.

When you are clear about how much money you can spend and how much time you have for the project, you won’t waste anyone’s time. Instead of going back and forward with different propositions, the designer or the agency can work on a proposition that is within your budget, and that considers your timescale.

 

The Time Has Come…Get to Writing!

With a great design brief in your hands, you’ll have something concrete to offer to the client or agency. The design brief puts your ideas into reality and gives clients a solid reason to work on your project. If you follow these tips and approach writing a design brief seriously, you’ll get one step closer towards finding the right client or agency for your collaboration. Remember – an awesome design brief can bring you successful partnerships and, moreover, a great design.

Also have a look at how to manage clients in the designing industry here.

 

Kristin Savage nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Besides working as a freelance writer at GrabMyEssay, she also does some content editing work at ClassyEssay and Subjecto. In her free time, Kristin likes to travel and explore new countries around the world.

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Become a Successful Freelance Graphic Designer by Following These Tips!

Are you a Freelance Graphic Designer who is struggling to become successful in their venture? Or you are new in the business and don’t know how to accomplish your goals? Fret not! As we are here with some lovely tips for you all to ace that freelancing business! 

 

Tips

 

  • Find your clients accordingly 

Finding the clients should be the first priority of any freelance designer. Designing is a huge market and business, and mostly ultra-rich companies dominate the scene. This makes it imperative on part of freelance designers to quickly find clients. Because that’s the only way they can make money. If you don’t have clients, you don’t have a business. And if you don’t have a business, you can’t be a successful freelance graphic designer. 

You can do so through a lot of freelance websites available online like Fiverr. One can easily catch up potential clients over here. 

Getting your first freelance graphic design clients will give you confidence from which you can become a freelance designer more quickly.

 

  • Build connections and network 

Another important thing you need to work on as a freelancer is to build and tap connections. Remember that you aren’t into a full time employed job and thus you need to promote yourself and your products via people. Instead of focussing on social media advertising think through friends or relatives you have, that might know someone who is in need of a freelance graphic designer.

 

Connect with them using a professional work-related email and ask them to help you out. Most of the times, connections on LinkedIn help a lot too. 

 

  • Branding is your key 

After you have got a few clients and you have built enough connections, start thinking about how you’ll brand and name yourself. This is important to be done for most freelance graphic designers, as branding gives authenticity to your work. 

 

Many freelancers get in a dilemma regarding using their own name or a business name. However, this problem is simple to solve. If your goal is to become a single freelance graphic designer in future too, then use your own name as the company name.

 

But if you wish to grow your freelance business, you may want to consider coming up with a name for your design business. You can brand yourself by creating and running your own website via WordPress on which you can mention your skills, experience, portfolio etc. 

 

This tip doesn’t need further elaboration as a portfolio is important for not just freelancers but the designing companies too. 

However, you need not waste a sheer amount of your time on only one building portfolio. You are only advised to build a minimum viable freelance portfolio. This means that you should build a small (just one-page) portfolio that highlights only your best work and encourages clients to hire you.

 

  • Learn managing other things too

You have to keep this in mind that you aren’t just a freelance graphic designer but a manager yourself. There are companies that provide unlimited graphic designing services and have separate finance managers that handle these operations. Yet you have to do everything yourself. So try to master invoicing, handling finance and paperwork. You should also learn how to write an invoice, send proposals to your clients, work with contracts etc. 

 

  • Carrying out the designing work 

After going through all the general tips, it’s now crucial to read the last one. Designing as mentioned before isn’t just about clients. But also about delivering the best services to them. If your designs are extraordinary, no one can stop you from succeeding. The designing process is very slow and gradual and usually involves the following stages:

  • Meeting your client: This is an important part of the process for you should know about your client and their requirements. This will also create proximity and spread values. 
  • You can further promote yourself and tell them that you provide personalization services too. 
  • You will also have to do research regarding brand marketing and strategies. And also look at competitors. 
  • And lastly, you will have to work on the designs and show them to the client as and when it’s accomplished. 

 

Thus, these are some of the general tips that every freelance graphic designer can follow. They are mostly simple to look at and instil and can promise you high returns. Thus, get started with your business, because the sky is the limit.