Logos have been a very common part of our lives without us actually knowing or adhering to the fact that they decide most of our daily-life decisions. Whenever we go to the malls or surf online for something to buy, our focus mostly lies on the brand of the product we choose, but mostly not on the necessity. The term Logo was derived from the Greek word “Logos” which means “reason” or “motive” somewhere around 1300 AD. Ever since then, famous logos have been the deciding factor for most of our spending, one being why we have a cupboard filled with Nike Shirts! Here we’ll see a set of 10 famous logos- but here’s the catch. Every logo has a mistake, from the difficulty range of SPOTTABLE to NEEDS SUPER VISION. So, without further ado, let’s have a hunt for mistakes in these famous logos!
Google – SPOTTABLE
Google! Who doesn’t know one of the world’s best search engines, if not the best! Estimates suggest roughly 3.5 billion Google searches happen almost every day. Some stats like this can only say it’s not unlikely that the average person might go up to look at the Google logo anywhere from one to 30 times per day. But I hope you aren’t doubtful about something you’re bound to look to almost every day in your life! Can you find that small error in this logo? Here’s a small hint for you- “It’s in the colours”
If you told that the second letter “o” was meant to be red, then give yourselves a mark! That was indeed the right answer. Google’s very first logo, which has almost the same canvas as the current logo, was designed by Larry Page himself, while others say that Sergey Brin designed it with a free image editor called GIMP. Whomever it was, their design wasn’t the most polished. The choice of colours for the famous logos was an idealistic approach by Page to choose the primary colours. Yet, he wanted to show his peers during his university’s project submission that this duo doesn’t stick by rules and made the “L” in Google green, which is a secondary colour. Page also sneaked in an exclamation mark “!” at the end of the very first logo to show their presence to rivalling search engine “Yahoo!’ at that time.
Samsung – SPOTTABLE-ish
Samsung is a brand that we all know of. Starting from being a grocery store at a war-inflicted city following the production of black-and-white televisions. For the independent countrymen to enjoy, to becoming one of the world’s leading electronic applications company. Sam sung is a name almost everyone knows. You can have a look or two at your electronic appliances at home that are of Samsung. Let’s see that if you can crack this one! Here’s a hint for you yet again- “The letters don’t look familiar this time”. If you said that the letter “A” must not have the horizontal bar that connect the slanting sides. Then you got yourselves a point! Samsung’s first logo dated way back in 1938 where the company held a three-star famous logos!
For most of the company’s history, the differential element of that logo was a three-star pattern. It showed the origin of the brand’s name, Samsung which means “Tri-Star” in the Korean language. As time passed by, the name of the brand was quite necessary for any developing company to climb the ladders of success, which that initial logo lacked. Hence, they bought in a circle-shaped logo that held the three stars within it, placed beside the company’s name. Years later in 1993, the current Samsung logo was designed, but with the classic ellipse symbol. You could see the familiar bold Sans Serif letters in a blue ellipse. Even today, when you see the company’s logo, you will be taken aback to that classic audio emblem that plays along with the famous logos. The scales of the quad-tune were E♭, A♭ – D♭, E♭. (Tan-tanan-tan)
GitHub – UNLOCK THE LOST VISION
Almost every technically-sound person must have an idea about GitHub, or maybe even use it in their day-to-day life for their usual tasks. GitHub is an American-based corporation that uses its services for sharing and delivering codes and solutions for the software development sectors. One uses this website for finding reusable codes and datasets for the software/project they’re developing. If you use GitHub regularly, this can be easy for you. Have a look at the logo and find the error. Here’s the hint- “You must go hand in hand with the software, or should I say, TAIL in hand!” If you managed to find the missing tail on the cat to your left-hand side of the logo, then it’s a plus one point for you! GitHub’s logo hasn’t had a very diverse development in the course of its running.
It featured only two logo versions created for the brand since 2008. Both these famous logos were developed in an effortless monochrome colour palette, with a simple and elegant black logotype in a white background which was convincing. The famous icon, which featured a damp black circle with a white cat’s silhouette on it wiggling its tail, became very recognizable pretty fast. GitHub’s mascot is named “Octocat”, a creative development that joined the incarnation of a cat’s body and an octopus’s tentacles. It significantly meant the diverse set of coding platforms that the corporation can deliver, and the speed in which the processes are done in GitHub. So, it was a tentacle after all!!
Burger King – GOT TO HAVE A CLOSER LOOK
We all crave for some burgers now and then. At those instances, one such place to get those lip-smacking burgers is indeed, Burger King. It is a world-famous fast food company based in Miami. Started back in 1953 with the name Insta Burger King, the company had reserved itself a great fanbase as years progressed. And here’s a test for you to check if you’re a diligent fan of Burger King. Can you find what’s the small error in this logo? Hear this clue out- “The shapes have taken a strange turn of tides”
If you found out that the blue curvature that surrounds the Burger-like logo of theirs, has been inverted exactly opposite to its initial position, then you’re spot on! The looks of this world’s popular fast-food chain have had five redesigns throughout the company’s history. After the successive run from the fast-food chain in the year of 1969, the chain only made small changes over that initial symbol periodically, and modified that iconic emblem. They had mostly kept the colour palette and compositions almost untouched. The blue circular lining that surrounds the burger-like stature was indeed a symbolic representation of the flame broiling that was promised by the company’s motto used during initial years – “You can have flame-broiled burgers in any way you like at your local Burger King.”
Android – NEEDS SUPER VISION
Android is an invention we have all been known to for almost a decade and a half now! To talk about this in technical terms. Android is a Linux-based software platform that is commonly used in tablets and smartphones to run the devices on the android’s OS. It’s one of the most popular Operating Systems in the market. Having a total of 54.6% usership of mobiles under its belt. Android has always been under tremendous pressure to deliver the best out of its drawer for its customers. However, now it’s you who is placed under quite some pressure to find a very minute mistake in their logo! A hint for you- “You don’t always see what you HEAR”
If you spotted the error in the antennas on the head of that mini android only and spotted no errors in the wording “ANDROID”, then you’re having a higher sense of perception to spotting errors! The famous Android Logo was first designed in 2007. By a graphic designer of Google who goes by the name of Irina Blok. Her decision was collective with her organization that the logo. That will be released as an open-source scheme, which meant that any other company running at the present industry was given the rights and access to customize it.
Blok spoke a few words about shaping her creation in an interview. Stating that developing the Android was like giving birth to a new life, and now it has to live its own independent life. The initial logo was made green in colour to depict motion, a continuous process. That Android uptakes to keep on progressing and updating its features. Since it was an open source logo, it has appeared in a variety of shapes. For example, different facial expressions, new clothing appearances, etc.
Graphic design is a young form of art with rising popularity. Young Graphic Designer aspirants are joining this field almost every day. For designing, you only need to make a one-time investment into a tablet or a laptop. A Graphic Designer needs to learn the basics of graphic designing software, and with a little practice and a dash of creativity, you will be able to master professional designing skills in no time!
There has been a massive demand for graphic designers, especially after the worldwide pandemic COVID-19 rendered human contact almost impossible. Packaging industries, advertisement industries have resorted to digital illustration for advertisement and other related tasks.
Since there is a vast availability of jobs, let’s get started with improving your designing skills and how to transform yourself from an amateur to a professional!
Don’t Be Discouraged with Initial Hurdles
One of the major things to keep in mind is not to feel discouraged or inferior if you are not an art practitioner. You don’t need an art college degree or even a designing degree to excel in graphic design. Neither do you require any formal training or any degree for this task.
You need to practice with the software applications and look up the designs of professionals and experts for inspiring ideas and input into creating your designs!
Choosing a Color Palette is Important for Graphic Designer
Some of the best designs make use of fantastic color palettes comprising unique and elegant shades. You can look up for different shades and textures to incorporate into your creations too. However, it is advisable to remain careful that your color depicts emotions. Therefore, incorporate them wisely.
Moreover, graphic design colors do not have a quality loss, not until they are printed. Therefore, the color you see on the palette will appear in the same way on your design, unless you use a different shade.
For logo designs, it is advisable for a Graphic Designer to use a maximum of two to three colors. When you receive requests for web page designs, it is recommendable to incorporate the same colors as their company logo.
You might often get requests for enhancing colors or effects in different images meant for social media ads or posts. It is advisable to listen to your client’s requirements before you start editing or working in those cases. Since social media pages are essential for creating a brand reputation, your clients might have special needs. Pay attention to those.
Don’t Overdo Your Fonts!
It might be a little overwhelming to see different fonts and to select from there. However, it is advisable not to utilize more than two font styles in a particular design.
Using multiple font styles is amateurish for a Graphic Designer, and you probably want to look like a professional. Therefore, it is recommendable to overcome the initial excitement as soon as you can.
There are several ways to make use of typography. You can use 3D effects as well to be more attractive and stylish. While designing for logos, you can incorporate a single but unique writing style, up to and including conjoining of alphabets.
In webpages or blogs, it is preferable to limit yourself to two types of font: one for headings and the other for the main body. Moreover, it is recommendable for a Graphic Designer to use only legible writing styles while writing blogs, articles, or web pages. The chances are that viewers will be reading the content, so you need to be artistic yet legible.
It’s a Good Idea to Leave Space
Sometimes, it is a good idea to leave gaps or room in your design. Not every area has to be shaded or written into them. Leaving a white space or a blank can go a long way to make your designs more unique and stand out among the rest.
A Graphic Designer Need Ideas
Sometimes it is a wise idea to take concepts from other designs from professionals or experts. You can easily find different styles or structures on the internet from which you can borrow ideas or techniques.
However, do not entirely crib from the design you are using as a reference. It is recommendable to consult two to three sources while using references for your work!
Graphical design is used for a variety of purposes by companies. It could be for advertisements, packaging, promoting new businesses, creating book covers, or designing pamphlets. The main issue is to discuss the requirements of your clients beforehand before fixing on a price.
In case you are providing unlimited designing services, please make sure that your clients know all the terms and conditions beforehand. When designing commercially, it is advisable not to give freebies for “friends” or “friends of friends.” To expand your business, you need to act professionally. It is worthwhile to check out other successful graphic design companies if you are unsure about starting your business. Draftss is a company well known for providing quality designs to their clients for unlimited packages. You may consult their webpages or blogs to get an idea about how to improve your designs or gain more customers.
Wish you a happy learning and an incredible journey in your graphic designing career!
Have you ever seen catchy web design tactics on your feed and jumped right into that web page to know more about it? After which you went to similar news pages to know more about the same? This is something everyone experiences at least once. It is a great task to make the website attractive and to maintain a consistent bounce rate.
While designing a website, one should be aware of all kinds of optimization that draws back the user to the website repeatedly. Nobody prefers people who stay on the website only for a little period and never come back. A few regulars are always better than a few new people who don’t revert. That being said, these are the seven tactics to build long-lasting connections with the site visitors.
Make the website attractive
Nobody prefers a boring website. Even if the site doesn’t contain plenty of pop content make sure to keep the entire page user friendly and appealing. Everyone has their preferences but nobody dislikes elegance. Classy is never out of style. Create alluring designs on the page to attract users. Images, fonts and colours usually catch the consumers eye as soon as they enter the page.
Fast response website
Everybody despises to wait. The last thing that your website should be is slow. Just like time, users don’t wait for a web page to load. As they always have an option to jump to another page which is substandard but quick. Speed is the key. Make sure your site has it.
Use multiple platforms to keep in touch
Just think of how many social media networks you use. Instead of thinking about the cons of these social networking sites, think about how you can use the same platforms to keep your users connected to your site. Instead of the contact forms like email address and phone numbers, try keeping in touch with your consumers via these networking sites.
Create a mobile-friendly website
The studies have shown that mobile phone usage has grown 504% higher since 2012. While making your website look trendy for the PC users, make sure you also consider the mobile view and its UI. The percentage of mobile users in today’s world is far more than a laptop or computer users.
Avoid complicated redirects
First of all, redirects are the main cons of a website. Do not make the user hop from one page to another for your website service. The more intricate your site is, the fewer users tend to return to your website.
Market using website subscriptions
While using different platforms to keep your consumers updated, don’t forget the good old subscription method. The joy of receiving newsletters about favourite topics can’t be a bad thing at all. Include coupons, offers and much more to keep charming the users.
Customize the page for your user
What’s more special than feeling special? Value your consumer by using your web design tactics. Make them feel exceptional and happy. Make sure that your web design tactics display the contents concerning the users’ recent searches. Keep the trending contents next to the optimized visuals one of the most important web design tactics. This way the user will be delighted and will surely come back for more personalized input.
Over To You
In a world with quite 654 million websites on the web, it can feel impossible to face bent customers as a particular site with great things to supply. That’s why every website must build a private presence that caters to its specific audience.
Focus on finding a distinct segment industry where your website can thrive, then optimize the location to supply tailor-made content. Get to understand your audience on an emotional level through an internet site that’s designed and made with surveys, user-generated content, easy communication, and individualization.
At the top of the day, customers want websites to supply an experience that works for them. Achieve that, and they’ll keep returning for more.
In today’s tech-savvy world, there is extensive variety of best drawing tablets is available in the market. Before making the proper buy selection you need not to forget the factors which impact the quality and functionality of the best drawing tablets. Screen size, resolution, pen pressure level, the color accuracy of the screen, these are some of the very crucial factors that affect your choice and working experience.
Best drawing tablets can be categorized into three categories namely graphic tablet, pen displays, and tablet computers and each category accumulate its importance which provides great drawing experience to their users.
Either you are a total noob or a professional to the best drawing tablets, here is the list of Best drawing Tablets of 2020 which highlight the features of some very popular drawing tablets and will guide you in making a right choice.
List of Best drawing Tablets of 2020
Wacom Cintiq 22HD touch pen display
Wacom Cintiq is one of the most popular drawing tablets of the year. With multi -touch support, all in one display, it is Wacom’s one of the most innovative pen displays and comes in bundled with pen pro 2.
Active area required: 19.5 x 11.5 inches
Resolution: 1920 x 1080
Pen pressure sensitivity: 8,192 levels
Computer memory type: DDR3 SDRAM
Price: Rs. 1,45,000
This drawing tablet can run either Windows or macOS. To smoothen your work process, it has developed features to customize hotkeys and shortcuts to save time. It has a DVI port and a USB 2 port. Although cheaper alternatives are also available in the market, it is one of the worth buy products of Wacom level of quality at this price. Click here to buy now.
Samsung galaxy tab S4
When it comes to design and looks, Samsung galaxy tab S4 is the best tablet of Samsung to date. It is one of the most expensive one in the Android tablets.
Active area required: 7.65 x 5.04 inches
Resolution: 2560 x 1600
Pen pressure sensitivity: 4,096 levels
Connections: USB-C, Bluetooth, wi-fi
Price: Rs. 48,848
Samsung galaxy tab S4 gives extensive variety of flexibility to the users. It has an operating system Android 8.0, through which you can install many drawing apps on the device. Its dex software is designed to imitate a computer desktop, which means that it is also beneficial for regular working.
Wacom Intuos Pro
Wacom Intuos Pro, comes in three sizes. They are small, medium and, large. Pen pressure sensitivity of all drawing tablets is 8,192 levels. It has feature of multi-touch fingertip gestures, so that you can easily zoom around your current document.
Active area of Wacom Intuos Pro (small): 6.2 x 3.8 inches
Area of Wacom Intuos Pro (medium): 8.7 x 5.8 inches
Active area of Wacom Intuos Pro (large): 12.1 x 8.4
Operating System: Windows or macOS
It provides a great drawing experience. Each drawing tablet of Wacom Intuos Pro has its importance, small drawing tablet is best for beginners to develop their skills, a medium drawing tablet is best for designers and a large drawing tablet is best for artists and illustrators. It can be used wirelessly in addition to with a cord.
Huion h430P is a low-cost but very usable drawing tablet. It is affordable and provides you all the basics, hence it is a good option for the beginner to start practicing their skills without a big investment.
Active area: 4.8 x 3 inches
Pen pressure sensitivity: 4,096 levels
Operating software: windows or macOS
Price: Rs. 2,599
Although the working area is small, the pen is sensitive enough to provide a creative user experience at entry-level.
Apple iPad Pro 12.9
Apple iPad pro is one of the best drawing tablets for iOS. You need to pay more for an Apple pencil, but the drawing experience is great and artistic. apple pencil is tremendous and just perfect with the pressure sensitivity curve.
Active area: 10.32 x 7.74 inches
Resolution: 2,732 x 2,048
Pen pressure sensitivity: not specified on the official website
Price: Rs. 1,34,900
The screen of this drawing tablet is LCD liquid retina and the right tone makes it gorgeous to see and work on. It has all screen and no longer have a trademark apple home button. The charging cord is although short, but if you have a budget then the Apple iPad pro is worth to buy and it is a drawing companion like no other.
Microsoft surface book 3
In current scenario Microsoft surface book 3 is the best window tablet for drawing, but it is quite expensive. It is a premium product and impressively flexible.
Active area: 11.25 x 7.5 inches
Resolution: 3000 x 2000
Pen pressure sensitivity: 4,096 levels
Operating system: windows 10 pro
Connections: wi-fi, Bluetooth, USB, USB-c
You have to pay more to buy the surface pen, but this will be a fantastic drawing tool and improve your productivity. The build quality and look of Microsoft surface book 3 is gorgeous.
Over To You
We tried to put a spotlight on some of the options. If you are new to this market, just be aware of that there are three different categories of a drawing tablets.
Graphic tablet, which you draw directly onto with stylus
Pressure-sensitive pen display, which is hooked up with computer monitor
Tablet computer, this can be adapted for drawing with an app.
You can use any of these drawing tablets to develop your skills and to produce incredible artwork.
Users are merely like to be engaging and connecting with the application/web design if the designer empathizes with the user. The human factor is that becoming more and more important in the designing world. Often the designer keeps guessing about the users and hence produces something which doesn’t consider the user’s needs. One trick to ensure that we are designing for humans is to create a user persona. The designer can use fictional identities composed from researching about the users. We are required to create things people want.
The Comfort Of Usage
Here, the ‘feel’ needs to be taken into consideration. For any design to feel right, we have to ensure that it is comfortable to use. The design should be such that it is equally convenient for the user to operate the web page or application across all devices be it a PC, a laptop, or a mobile phone.
Things To Consider
Real-life like motions
People are more likely to engage and continue using the product created by the web designer when it is comfortable to use and navigate.
The majority of designers get caught up in trying to strike multiple emotional chords with one product. A smarter thing is to do is, to focus on one emotional aspect and develop the design around it exceptionally well.
What Does The Web Design Need To Achieve?
Should create a relationship between users and the product.
Should create relationships between the users.
One of the most popular ways of evoking emotions in the user is by using the color theory. Colors have such a massive effect on our moods.
Color psychology and its emotional effects
“Color psychology is the study of hues as a determinant of human behavior.”
Red: encourages appetite(hence often used in websites related to fast food), high in energy, and creates a sense of urgency, raises blood pressure, and increase heart rate.
Blue: provides a sense of security and promotes trust in the brand, curbs appetite and stimulates productivity, calms the mind, and provides a sense of tranquility and space, associated with maturity.
Green: stimulates harmony in the brain and encourages the balance between body and emotions leading to decisiveness.
Black: It associated with authority, power, stability, and strength, can often overwhelm people if used too frequently.
White: Associates with feelings of purity, cleanliness, and safety. Can spark the sense of creativity and since it acts as a clean slate.
Color, the one aspect that goes into nurturing an emotional bond. Copywriting and visuals also play an important role. Emotional connections are established in a variety of creative ways. Brand loyalty, one such example that stems from an emotional connection. The type of emotion determined by the tone, message, and design choices that the designer makes.
Web Design Have Mental Triggers
Few concepts can be correlated to how design has a strong connection with the user’s psychology. Let’s talk about them briefly
Do something for other people i.e the users and their communities and they will return the favor.
People look at the behavior of others to figure out how to act.
Inclusion of a social stream in our design to make users feel like part of a bigger group or community.
Users desire what they can’t have or what is difficult to get. This scarcity principle, the reason behind limited-time deals works so effectively. Users usually tend to confused when it comes to making choices. Most people usually drawn to the option that falls somewhat in the center. According to Hick’s Law, more choices leads to decision paralysis or what is popularly known as the paradox of choices, so the designer must be careful.
People are drawn to what is relevant to them at the moment. For example- beacons, notifications, or check-in tools are the in trends at the moment. People remember the elements which stand out. The use of contrast creates focus.
Over To You
The website and user experience designs need to feel real. Every aspect, from aesthetics to interactions to motion (both perceived and real) to emotional connection needs to have a human touch to it. The humanistic design creates engaging experiences that the users connect with both physically and emotionally. Bottom line is that the designer must always aim to strike the balance between the simplicity of usability and aesthetics of the product to keep the customers engaged and satisfied.
Whenever someone says ‘Social Media,’ some may not think about the fonts and colors but they think about Facebook, some of Instagram, some of Twitter yet others. But why is that make a visitor remember the Media as his/her first option? What is it that makes a user think of a particular media infraction of a sec? The answer to this question is quite simple, and as yo
You may have guessed it correctly, it is the color and font of any and every kind of media that makes a place in a person’s memory.
Every social website wants to look different from the customers. Be it Google, Facebook, Twitter, Instagram, or others like WhatsApp. Why is that all of these websites focus so much on color and font? Why do they spend so much on mere features such as the color? We will be answering these questions ahead but first, let’s see how these are different and do they mean!
Fonts and colors
Let’s begin with the Search engine itself like Google, which uses its own font Sans and colors, namely Red, Green, Blue, and yellow. Facebook and Twitter, on the other hand, are seen in blue. Instagram (Insta) is seen in a purple, pink, blue, orange, red, yellow logo. The font of all of these 3 is Roboto, with the exception of Facebook, which uses the font Helvetica Neue for IOS.
In spite of using a spectrum of colors, Instagram is quickly associated with a mix of purple and red. As soon as we see these colors it’s an easy guess that they stand of Instagram. Only a few of those who are keen observers can notice the orange, yellow, pink in the logo.
When it comes to Google it is just the four colors of life. The G color as seen by many is the representative of the four colors known to any and everyone. These are colors seen everywhere products, board game pieces even children books etc. and therefore just too quick to be associated with.
Facebook and Twitter both having the same blue have made a point differentiate themselves well. Let’s see. What would u say for a bluebird and the blue letter? You are right! The blue letter immediately talks about Facebook and the bluebird as well all know takes us to Twitter.
Let us see the app colors. For Instagram, it is basically white. However, with recent updates the company has given an option of customizing the app color. It can be turned into a dark background. With varying feature of story colors the Media has done well in coming up with attractive colors.
While Facebook is very happy with its blue and white palette twitter has gone ahead and given few options. There is always the primary blue and white. But the secondary color palette is the grey-scale from Black to White which you can choose from.
Google follows its white background with a grey scale for search formats and its basic Quadra-color logo at the top. The company has chosen black for the incognito tabs to differentiate it.
Except google who developed its own font all the other use the Roboto font. However, the Social Media Apps have gone a step ahead to provide a variety of Fonts for stories, posts, and have included emoji’s as an integral part of Language. Few have also developed their own stickers and fonts and have grabbed the market.
Another amazing feature the social media has taken forward is the concept of font generation. Now new fonts can be developed using a third part app/website and these can be used in your social media app.
The Need of Fonts And Colors
Now coming back to our question as to what makes the user remember? I know it is pretty obvious by now. The Fonts and colors are the backbone of Social Media Marketing. These colors and fonts act as major cues in attracting and appealing to the consumers. It is these that the consumer remembers and carries which play a role of immediate micro cues when similar color or font is seen.
colors and fonts are therefore essential tool of the marketer. A company be is Facebook, Instagram, Google, Twitter or a smaller company all have invested fortunes on the deciding and continuously improving these cues. These features being visual and repeated available get stuck to the users mind. Thus, similar colors or fonts lead to spreading of word-of-mouth which is today the most essential and most needed form of advertising for any company.
Overcoming the Competitor With Fonts And Colors
colors are chosen carefully because it represents the Media Company itself. As the color is the identity of the Media itself no company like and individual likes its identity to be mixed with another. Thus when Google chose the primary colors with the rebel green, Facebook came up with only blue. As Twitter dived in with a lighter shade Instagram brought in the whole spectrum in a very subtle purple and red.
While google chose to create a font of its own the others chose to provide variety of Fonts for personalized stories and post and whatever they wanted to share. They chose to bring in third parties for the fonts that they could not provide thus pulling customers very well.
I believe that each of the players have done well when it comes to Fonts and colors of the websites as well as the app. No matter what the economics status of merger, rise, and fall be the companies have done well when it comes to creativity and have earned loyalty of vast segments from varied walks of life.
As it would be the case in any field ongoing R&D of Social Media is further making the companies capable of not only providing but also creating better cues to attract anther segments of the market.
Color psychology majorly contributes to the determining factor on which the success of your website could depend on. Using it in the right way for the right audience at the right place is crucial.
What we find to be triggering a positive or negative response in the mind, impacts our attitude and decision-making almost instantaneously. One such ubiquitous trigger that we come across and really do not think of much is the colors surrounded by. Being able to employ the right color scheme can certainly be an additional feature to make your creation more attractive as well as generate the optimal response.
User Experience In Color Psychology
When it comes to creating the new website that makes the user experience fulfilling. One of the key points to keep in mind is that the website should be simple yet appealing and inviting. Colors have a remarkably close link with emotions and hence have a definite psychological impact. The warmth or coolness of color evokes different feelings in the brain. Hence, in order to achieve the goal, the website puts up for. The user experience and user interface need to be a high priority.
Color psychology is one tool that’s used to make the website more appealing by engaging with the subconscious emotional system of the user to drive them to the expected results. Obviously, different colors can impact different responses depending on the circumstances, both negative and positive. This property of colors used by designers looking to create a more engaging website that can hook onto the user’s attention.
When choosing the color scheme for a particular crowd, a designer must remember what appeals. The most to the crowd without using too much or too little of the scheme chosen.
According To Recent Studies
Women are more attracted to the colors blue, purple and green as opposed to orange, brown and grey. Knowing when to use these colors to attract more women. To use the website and further even to buy the products offered. By creating a female-oriented and classy website is what the designer should aim for.
Here is a list of colors and the groups of people that find the color most appealing:
The Color Psychology Of Blue, Green, Orange, Red And White
Blue- It is the thought of as the color that builds the user’s trust. This color used in most scenarios as it can be found to build trust and imply transparency. It can seen in the real-time example of Facebook. A social media company having billions of users across the world.
Green- It’s used mostly to promote the outdoors and the environment due to its calming presence as it’s associated most with nature awareness and appreciation. This color also associated with a confirmation.
Orange- Known to be the ‘Impulse’ color, Orange can see the imply in competition and push for a rapid response in case of urgency. It can also used in sports team logos to show physical activity and confidence.
Red- Used to draw immediate attention in case of a threat or warning. Also associated with a negative response to incorrect input by the user. It’s the warmest color which seen in both extreme positive as well as negative scenarios such as passion and danger.
White- Most often it is a color of purity, virtue and hygiene. It has a sense of cleanliness and honesty which is why it’s often used by several healthcare companies. This color also used to make content stand out of the page.
The Color Psychology Of Yellow, Purple, Pink, Brown and Black
Yellow- Another warm color that associated with both positive and negative emotions and used sparingly as it can get overwhelming if used excessively and mostly used to put out a warning as it can grab attention very easily.
Purple- Said to be the color of royalty and wealth. This color also used to invoke calmness and serenity. Also, it can develop creativity, curiosity and mystery.
Pink-Closely related to femininity, sensitivity and romance. Hence, it’s mainly found in female generated online markets.
Brown- It creates a feeling of content and homeliness. It suggests stability and makes you feel down to earth.
Black- Reflecting elegance and glamour, it’s used in advertisements to show power and high contrast. This color used to show high class and standard in a particular product as it can seen in automobile ads.
Over To You
As seen above, different colors hold different impressions in the brain which can lead the user to have their own interpretations of a certain website. This interpretation can formed with the help of the user interface, making it more attractive and appealing. More so, to make the website a success, this color psychology helps capture a lot of attention from the right crowd for the right product at the right time making the effort put in by the designer a lot more credible.
The graphic designing industry is packed up with service providers when it comes to unlimited graphic design services. The only way to choose the best is to research and to know about the pros and cons of the service providers you are going to consider. It’s only obvious that you would want the best unlimited graphic design service. Among hundreds in the industry for you to choose from, here’s a comparison between another set of the two leading graphic design service providers – Draftss & GraphicsZoo.
Draftss, an experienced player in the market with a broad base of clients, testimonials, and reviews to back its quality and services, claim to have one of the best services and more importantly a very rare mix of graphic designing and web development, GraphicsZoo has got its own set of advantages to work with on the other hand. On the fore front, the type of services provided by the two service providers are the same. However, they differ in the quality as well as other parameters they are judged upon and hence are analyzed in detail in the review below.
Read the previous article review about Draftss & ManyPixels here.
In this piece of guide, we have tried to explore the dimensions of the services provided by Draftss as well as GraphicsZoo and thus, aim to conclude a better option for the type of requirements a client may have.
Draftss – Overview
Draftssis known for its affordable pricing and the quality of unlimited graphic designing services. The packages come with flexibility like no other service provider. The service provider equips you with a team of expert designers and developers ready to help businesses of the clients with the most relevant and best in class solutions. The service provider is a one-stop shop for all the designing and development needs for startups, founders, freelancers, developers, and design & development agencies to get their tasks worked out with an expert and skilled team of professionals.
The package at Draftss starts from just $89 per week. In just a price as little as this, Draftss delivers quality and speed and hence becomes a win-win deal for everyone.
GraphicsZoo – Overview
GraphicsZoo is one of the leading design organizations which offer online plans and services including promotional designs, sales funnel, logos, and brand guides. Clients are required to simply place in a request and sit tight for the item and are allowed to demand revisions. They offer a wide range of service offerings including logo and branding, website designing & development, promotional designs, digital book covers, & album covers. They likewise give flyers and email plans to any business and can alter photographs when requested.
GraphicsZoo likewise offers a platform framework called proof, in which customers can add requests for designs, custom brand profiles, and set priorities for specific activities. The agency offers services through the following plans: the Business Plan, the Business Unlimited Plan, and the Agency Plan. Users are however always under the impression of being matched with a designer that may be a helpless fit for a specific project. This, even after the process is smooth and seamless, makes the service provider take additional time to complete the project. Given how they can just complete away at only one project every day, organizations with a higher amount of requests might be left unsatisfied and might wind up paying more than the output value.
Pricing – Draftss vs GraphicsZoo
Outsourcing the requirements for the domain of graphic designing brings a major benefit of cost-effectiveness. Thus, pricing has to play an important role while deciding upon which service provider to go ahead with. The investment decreases significantly and the costing of the operations is inexistent. The crux of opting for the outsourcing of graphic designing services is thus eradicated with the increase in the cost resulting in a decrease in the value of the services. Let’s look at the two service providers and the pricing offered.
Draftss Subscription Cost
The plan at Draftss starts at just $89 per week making it one of the most affordable services in the industry to choose from. To be noted is the weekly plan offered by the service provider. It is very rare to come across a service provider who deals in the short term needs of its clients and cater to smaller projects. For clients and businesses which require smaller tasks to be worked upon which are managed for a shorter period of time, it acts as a deal maker point giving strength to the flexibility of the Draftss and its services.
Draftss has its plans and packages divided into monthly plans, quarterly plans, as well as specially designed annual subscription plans for its clients. Thus, the service provider makes it very easy for the individuals and small businesses who actually require the flexibility to avail it at Draftss and enjoy the highly qualitative and expert services from brilliant and a full-fledged team of graphic designers.
GraphicsZoo Subscription Cost
The service provider offers its services through three plans: The Business Plan which is priced at $349 a month. It grants the clients an access to all of the basic features provided by any designing agency with just one dedicated designer. The Business Plan also limits the number of individual brand profiles that can be used by the clients offered by the service provider to just 5 and allows up to 3 other users to use one account.
The Business Unlimited Plan is priced at $449 a month & offers the clients an unlimited number of brand profiles. It also allows an unlimited number of users to use the service. The third plan is called The Agency Plan which is priced $849 a month. The plan offers its clients access to two dedicated designers without having to pay extra for the second one and claims to guarantee same-day delivery.
Services Offered by Draftss & GraphicsZoo
From designing logos, promotional particulars, branding guides, and web designs, Both the service providers are highly diversified and come with a range of services, subscription packages, and add-on support. Although, both Draftss and GraphicsZoo offer on-demand graphic design services, Draftss has the upper hand when it comes to getting more for your money.
Offering by Draftss
Draftss is not just a graphic designing agency but it also caters to the web development and coding needs of the clients. Thus, its Design + Code and Enterprises packages are designed to not only serve the designing requests but also to cater to HTML/CSS/JS coding requirements which are necessary to turn your web designs into a highly responsive and dynamic website. With the additional support of WordPress and its frameworks like Beaver Builder, Elementor, Divi Builder, Oxygen Builder, WP Bakery, and Visual Composer, Draftss further enhances its portfolio.
Draftss is highly efficient and has got a very compact and smooth workflow which makes all the tasks under progress to get completed swiftly and effectively. This helps clients in getting more number of requirements fulfilled and reducing the turn-around time for the team of designers for each task. Draftss additionally equips each of the projects and the respective clients with a complete team of designers and a dedicated project manager.
Offerings by GraphicsZoo
Having worked with a number of clients till date, the service provider offers all of its clients the choice to request logos, social media posts, banners, flyers, book covers, and other promotional designs although in a span of at least 1-2 business days. GraphicsZoo makes a wide scope of graphic designs for their customers. Nonetheless, in contrast to other different service providers, they don’t give a broad listing of the entirety of their service offerings. All things said they claim that their designers principally work upon the particulars like Logos, T-shirts, Print, Ads, and Websites.
Looking past their offerings, you can see that the cycle framework that GraphicsZoo has set up makes them better at the process. If used properly and efficiently, it can lead to making a better time to output as well. In case you’re submitting assignments for various brands, the organization lets you differentiate brand profiles with corresponding brand rules in your GraphicsZoo dashboard. This lets clients not to worry about constantly transferring the respective brand resources with each new brand project. You can likewise submit requests through email and they will get uploaded out to the client’s respective dashboard to make the process as smooth as could reasonably be expected.
Let’s have a sneak peek into the services offered by the two available in a wide range:
Draftss has gota vast range of services to offer, For this reason, it acts as a one-stop shop for all the designing and coding needs for a number of types of businesses as well as individuals. Draftss supports a wide range of technology and designing platforms supported by. It supports CorelDraw, Photoshop, Illustrator, Indesign, Adobe XD, Figma, Sketch, Powerpoint, Keynote, WordPress & Page builders.
The highly skilled team of professionals at Draftss can work on the given tasks swiftly and effectively with quality and perfection.
For some client who is looking forward to avail a service which is highly responsive, quick, and efficient, Draftss is a great option to be backed up by with a great team of designers and developers. Every client at Draftss is also provided with a number of concepts and design options before going ahead with the designing process. This makes the complete designing process seamlessly smooth and efficient even further.
Portfolio – Draftss vs GraphicsZoo
Portfolio plays a very important role in making a decision of choosing a service provider and speaks a lot about the quality of services it offers. A service provider must have worked on a number of projects with a broad base of experience in order to have a great base of portfolio. All of it hence gives an idea about what can be expected out of the service provider after subscribing to the services.
Portfolio of Draftss
Draftss is highly versatile, diversified, and aportfolio of an extensive range of services. With particulars like logo, t-shirt designs, packaging designs, web and app UI/UX, and other designs among many, the portfolio at Draftss comprises of everything a client might be looking forward to avail. Draftss has continuously received some amazing reviews and testimonials for its previous projects. Hence, the quality of designs and the attention paid to them makes the designers at Draftss seem to be highly reliable and attentive to details of the designs. This further improves the brand value of the service provider and makes the portfolio strength in itself.
Portfolio of GraphicsZoo
A great design portfolio is made up of some of the essential factors like quality, attention, variety, and sharpness being a few among many. Although the service provider lists a wide range of services in the section upon the website, a lesser amount of the designs are visible upon the portfolio. The quality of the designs is often a subjective measure to judge upon and hence shall be left upon the viewer.
Quality at Draftss
Draftss, since the time it has been in the industry, has continuously been making the clients happy with not just good designs but great designs. The team of highly specialized designers and expert developers makes creating masterpieces easy for all of its clients regularly. Reviews and testimonials of the clients served by Draftss have also been highly positive and appreciable about the work.
The complete process, being very controlled and well regulated, is a very qualitative structural flow of work. This makes it easy for the team as well as for the clients to fulfill the requirements and request respectively for design and development requirements. Customer support and client servicing become a delight for the clients at Draftss as well as the capability to integrate any and all technology platforms, as well as collaboration tools into the process, make it a very accessible and reliable option for all the designing and developmental needs.
Draftss hence becomes a very qualitative as well as an affordable option for all and comes out as a very lucrative solution for all types of businesses and their requirements.
Quality at GraphicsZoo
Clients submit requests for the graphic designing projects – regardless of the particular project being an organization logo, a shirt design, labels and stickers, and so forth – and permit an organization to get along with a set of graphic designers to execute the submitted project. The customer gets the completed project and can either approve it or can also send it back for revisions.
Design – Draftss vs GraphicsZoo
Both Draftss & GraphicsZoo however, claim to have great design teams and offer the best designing services with the subscription of their respective packages. But everything that comes with advantages comes with some disadvantages too. Let’s have a look.
Design at Draftss
Draftss empowers each of its clients with a team of designers and a dedicated project manager. It has a great team of professional designers who are experts at what they do & for every specific aspect of graphic design, Draftss thus has a designer who specializes in that specific domain. Sharp designs and an attentive approach towards the designs are two of the major skills all of the designers at Draftss possess.
With every subscription of Draftss, it equips you with a complete team of designers with a dedicated project manager who works with a simple motto – producing not just good designs but great designs. The service provider only allocated specialized designers to the domain-specific tasks so that only the best designer for the task works upon the particular type of design.
Design at GraphicsZoo
GraphicsZoo has got a wide range of plans including the designing of logos and branding, web designing, promotional particulars, digital book covers, and album covers. They additionally offer flyers and email plans to their clients, and can alter photographs when required.
Customers can also utilize a “tick to remark” highlight on any submitted project, permitting them to bring up parts of the project that they might want to be fixed or changed. Certain designs and projects can likewise be managed through proof – a project management system, permitting the clients to guide the work process according to their business needs.
Development – Draftss vs GraphicsZoo
With the power of great designing, comes the responsibility of great web development as well. Great designing for a business is important and so is a great development. A highly interactive and user-friendly UI/UX would only work well only if it is developed well enough to deliver the customer experience as expected.
Developmemt at Draftss
Draftssis highly efficient and effective in development. Draftss provides App & Web development services with the team of skilled and professional developers. It provides complete assistance required to the businesses with the designing and UI/UX designing as well as development. Draftss design the interfaces for the clients and then further help the clients to build upon the designed interfaces. The team of developers and coders are skilled and well versed with designing, speed, mobile responsiveness, & overall health of the digital platforms.
Draftss works upon a number of technologies and thus empowers its clients with several frameworks like HTML/CSS, WordPress, Page Builders, & Elementor, among many others. Thus, providing the solution for the development of the designs & web platforms which is very rare around the industry, Draftss has a big edge here over other similar service providers in the industry.
Services offered by Draftss thus come out to be a very valuable and make the service provider a very rare option to get the tasks of designing as well as development worked out on a single platform with highly affordable subscription packages.
No Development at GraphicsZoo
GraphicsZoo helps its clients with their graphic design requirements and won’t be able to cater the tasks related to web development and coding. Being a fairly good service provider for the graphic designing requirements, it fails to become a one stop solution for the clients. Therefore, for the clients, it becomes difficult to get the UI/UX designed from GraphicsZoo and get the platform based on the same design developed from somewhere else.
A client usually prefers to have the platform designed and developed from the same service provider based on the understanding and smoothness. But in this case the client will have to look for another option for development. Hence, GraphicsZoo might not be a great choice for the clients looking forward to avail the services of graphic designing as well as web development from the same service provider.
Process – Draftss vs GraphicsZoo
Needless to say how busy stays the schedule of the businesses and the owners. It is thus always a good idea to offer them with easy and quick on-boarding process for any service being offered to them.
The on-boarding process at GraphicsZoo is also very quick and time efficient. Although the limitation of the plans being only monthly and annually stays, the client can submit a request through their website and can start working with them.
Draftss is for all and hence it keeps its doors open for anything & everything. Draftss operates on a number of platforms and collaborates with the clients. Thus, it gives a lot pf option to clients to submit their tasks and use platforms like E-mail, Trello, Slack, WhatsApp, Telegram, and just about every other project management tool that you have been using OR the submission form by Draftss to submit the design & development tasks. This makes it very handy to use and easy to reach out to.
On the other hand, GraphicsZoo operates through its framework called PROOF to accept the task submissions. This however makes it a little more resourceful, but is not a g=very great parameter to be judged upon. Although, PROOF seems to be a good platform, limiting the options of accepting the tasks makes it difficult for the client to collaborate and stay in sync right from he submission to the output.
To serve the best to the clients, it is important for the service provider to iterate the output to suit the best of the requirements of the client. Draftss understands it and hence allows the clients to ask for as many revisions as required. Therefore, it’s not a problem if the first output does not fit the best! The clients at Draftss always have got a second chance.
GraphicsZoo understands the same and hence offers unlimited revisions to the clients. Although, clients might face a little delay or slow turnaround time.
At Draftss, clients finalize the design only when it is exactly what is needed. Therefore, until and unless it is perfect, it is not finalized. The client is also offered a number of options of format to get the designs.
GraphicsZoo also offers the same service. They do offer their clients to finalize the designs and download when satisfied.
Communication – Draftss vs GraphicsZoo
Communication plays a very crucial role in making the complete process of designing and development easier for any service provider. From the beginning to the end, communication helps in maintaining quality, speed, effectiveness, and the final output of the service. A communication process which is smooth, easy, hassle free and time saving can help the service to enhance the efficiency and effectiveness of the designing process enhancing the client satisfaction and experience with a service provider. For the clients and businesses which have a higher number of projects to offer and have regular requirements, a good communication process helps to get the tasks completed quickly. A bad and inefficient communication process only delays the process.
Communication at Draftss
Draftssmanages the process of communication well. Dues to the flexibility it provides to its clients to communicate over the different channels, it becomes way more approachable and handy to converse with. The process is structure and thus it is smooth, flexible, very handy, and hence very easy for the teams as well as clients to collaborate through.
With a number of different channels to communicate over like E-mails, Slack, WhatsApp, & a number of other project management tools, Draftss eases and does not confine the clients with limited options. This helps both the ends of the team as well as clients to be highly responsive, quick, & in sync with each other. This further makes the process of designing and development quick, easy, and efficient enough in making the final output a very qualitative and error free.
Communication at GraphicsZoo
GraphicsZoo additionally offers a strong platform framework called PROOF, in which customers can demand the services and put their requests forward, customize their brand profiles, and adjust the needs for specific activities. PROOF likewise permits clients to make brand profiles that indicate the vision and objectives of a particular brand being worked upon. This implies that as unlike the traditional way of sharing or giving the guidelines to the designers to what a brand is attempting to accomplish each and every time you put in a project, you can choose your custom image profile and append it to the task so the creator can take a look at it themselves and work in the same manner.
Turnaround Time Per Task
In case of unlimited graphic designing services, the speed is an important factor to consider for the client. Faster you get the task done, faster can you submit another one. Thus, turnaround time become a very important factor for the client to extract maximum value out of the subscribed package. It alsolts the client feel empowered with a great team and skilled designers.
Turnaround at Draftss
Draftss offers its clients with a quick and smooth process of designing and development. It offers a very realistic turnaround time for the most common design & development tasks. Draftss works on illustrations, labels, stickers, logos, and many more particulars. The service provider gives its clients the information needed before even getting paid for the service. The average time taken by Draftss for each of the individual services can be seenhere.Although, 2-3 business days would be enough for Draftss to work out the designs requested by the clients for most of the complex designing tasks. Smaller tasks may be delivered even earlier.
Turnaround at GraphicsZoo
In any case, it’s significant that designers can just work on any one project every day, implying that clients can’t present different project around the same time and hope to get the completed item not before 1-2 business days. The fact that this isn’t common among numerous other service providers, it very well may be a major issue for a few.
GraphicsZoo follows basically the model of a model guided by unlimited designing services by permitting clients to present their designing requests through email, be associated with a graphic designer, and hold up to 2 business days to get their task completed.
Whitelabel – Draftss vs GraphicsZoo
The main essence of going ahead with outsourcing the tasks and opting for white labeling services is the cost effectiveness and less upfront investment. Thus, partner firms needs to make no upfront investment, needs to go through no hiring process, and requires no design team. The partner just needs to serve the clients with just a very quick & highly affordable subscription!
White Labeling Services at Draftss
Draftss is open for all. From clients to businesses looking forward to extending similar services in the market. A number of businesses in their initial phase may not possess the same standard of quality and resources. Draftss offers them its white labeling services and lets them become the partner and equips them with the Draftss team for providing the services to the partner’s clients with the mark of a partner.
It helps to avoid the resources of the firm to get diluted by spending huge on the designers who possess absolute brilliance to design and work out the tasks without compromising on the quality of services like Draftss. Thus, the team of professionals and experts at Draftss acts as an extended team for the partner and works for the partner’s clients with the same level of dedication and quality assurance. This helps the partner firm to cater to the expectations and requirements of the client with the amazing services from Draftss and thus make a name and bring goodwill for itself.
Partner needs not to worry about the heavy budgets and managerial efforts to maintain a team of designers and developers.
White Labeling Services at GraphicsZoo
The white labeling service at GraphicsZoo is not open for all. GraphicsZoo allows only the subscribers of its Business Unlimited plan and the agency plan to use its white labeling platform and thus gives a restriction to the Business Plan subscribers. Both the plans at GraphicsZoo cost more than all the subscription plans of Draftss and hence act as a expensive resources for the partner. It also comes with the limitation of the number of designers and the number of design requests at the same time.
The main advantage of going ahead with the white labeling service is to save investment. This factor is not so secure and guarded at GraphicsZoo than it is at Draftss.
What To Choose?
Coming to a final conclusion to conclude the best out of the two design and development service providers, one of them overpowers the another one for sure.
While GraphicsZoo and Draftss have been fairly competitive in their services and offerings, it is very important to note the difference in the pricing of their packages. Draftss has a very big advantage of offering very affordable packages as well as the flexibility of weekly packages as well. GraohicsZoo clearly fails to provide the necessary flexibility as well as the pricing seems to be too high when compared.
The second point to consider is the team of designers Draftss and GraphicsZoo equip each of their clients with. Draftss equips its clients with a full-fledged team of designers and a dedicated manager. This helps it to keep the process smooth and assist the clients at each step of the process. While on the other hand, GraphicsZoo serves its clients with a limited set of designers differing from package to package.
The number of limitations upon the white labeling services, the number of days taken to complete the project, as well as the quality of services is a considerable measure to analyze the two competitors and their performance. Hence, for this set of reviews, Draftss has a great advantage to offer to its clients than GraphicsZoo can offer to its clients.
Now that you are here, Draftss has got a present for you! Avail a discount of 25% OFF with Draftss & enjoy the amazing design & development on any quarterly or monthly plans! Use the coupon code “BEST” to avail this offer on your first subscription.
To subscribe for plans & packages offered by Draftss, sign up here!
The future of graphic design is an integral part of many marketing campaigns. As long as you own a website, that has various social media page for your company or even offers any goods and services – be it online or offline, you would like professional graphics to face out.
What Exactly A Graphic Design Is?
Graphic Design refers to the creation of an informative, attractive and visually appealing for the future of graphic designs. Its goal is to speak together with your audience through various tools like symbols, wordings, and pictures. By forming visual representations, businesses can reach their clients, communicate effectively by promoting their business, and even offer solutions to their problems and eventually make money.
Is Graphic Design an Art?
Some people believe that graphic design is just too commercialized to be an kind. They feel that because it’s a way of designing work for clients, that it’s not an kind. As designers, they are confronted with the argument that the work they do isn’t really art, because the work they design is labeled as “commercial.” Yet the solutions they create, are nearly always supported art and style principles taught everywhere.
A Quick Look At The Future Of Graphic Design
It will be still an ever-changing trend which will stay as a well-liked and highly in-demand marketing stunt in a few years to return.
Are you a business owner, and trying to enhance your company? Want to start out a career in graphic design? or even you’ve got plans to start your own graphic design firm? Here’s what to need to expect in graphic design trends within the coming years.
Authentic Stock Images
More often, they make use of stock images for their graphics. While some of it works perfectly in creating the beautiful designs, but some are just too common, too polished and even too good to be true for our audience’s taste. you’ll expect to seek out beautifully crafted designs within the next years made up of authentic and natural images.
Online Graphics Design Courses
With graphic design, being a thriving business, they will expect more individuals to shift careers or maybe add such service to deal with the increasing demand. How can one achieve this? Simple – by taking over readily available Graphic Design Courses Online.
The Future Of Graphic Design With Minimalist Designs
Before, they wish to go all out when it involves our logos, menus, and even infographics. However, within the next few years to return, we will expect minimalist future of graphic design to reign superior. No got to limit your designs to colors black and white. we will expect a pop of color or two on graphic designs even among those with a minimalist vibe.
Digital Design With A Website Feel
Most marketing materials will all be digital. Graphic designers are already looking forward for the future of graphic designs to make during the layering format. This aims to enable the site visitors to click on their design, make them realize they have what you’ve got to supply which can eventually cause conversions without directly making a pitch.
Increased Demand For The Future Of Graphic Design In AR and VR
Augmented Reality and Virtual Reality are different but related. During a sense, computer game can take you to a different place without the necessity for travel. Augmented Reality, on the opposite hand, allows simple objects and makes them into something more significant.
Take VR headsets for instance. once you use one, it can cause you to feel as if you’re transported to a different world. For Augmented Reality, your ordinary card can become a man-made environment.
Graphic design is a sort of art that uses computer aided images to form designs for commercial and personal markets. Most of the designers design things like labels, packaging, and even clothing graphics. Art may be a process of designing and completing works of art on canvas, mixed media, sculpture, and photography. Both sorts of art can utilize facets of 1 another to include into their final pieces. Art and style are related, both are unique and original, yet they’re both different in some of the ways. Design is an art, though there are in some differences.
A design brief is a key document that will start off your project. If you write an awesome design brief, you’ll have everyone on the same page. However, if you don’t, coming to an agreement with the client can be challenging.
Writing a design brief will give your project a better flow. It will also get the client excited about your collaboration. Simply put, a design brief can be the most powerful project management tool. That is if it’s well-written.
If you want to write a great design brief, here is everything that you need to know. Keep these tips in mind, and you’ll have no worries.
1. Keep It Simple and Comprehensive
The design brief is often shared in an email. If you don’t make the design brief easy to understand, the clients can misunderstand you or reject the project.
While writing the design brief, focus on making it comprehensive and understandable. Don’t be too elaborate because the client can get confused.
Retain their interest with a clear overview of your situation. The brief is just the initiation of your collaboration. You’ll get to all the specifics later on.
2. Decide on the Components
Now, you have to decide what to include in the brief. Before you start writing about each aspect, make a list. Here are the general components of the design brief that you should include:
The challenge you are facing
Budget and schedule
These are some basic elements of the design brief, but they can vary depending on the type of project. You probably won’t have the exact same elements for a branding brief, and re-branding brief, or web design brief.
Now, let’s get into more detail about what you need to write down in each element.
3. Include Company Overview
Start with introducing your business and the sector you are in. Including information about your company is important for a client to understand the type of collaboration you’ll have.
Company overview also helps them get a better idea of your brand and with whom they’ll cooperate on the project.
In the company profile section, write about:
Who is your brand
What makes you different (your unique value proposition)
Your brand’s values, mission, and vision
Your work process (prices, where are you selling products, where do you get the most traffic from, etc.)
4. Write Down Objectives
Specify the project objectives and be as precise as possible. Let’s say that you want to design a website. State in the design brief what aspects of design are most important for you. It can be mobile-friendly design, intuitive navigation, or an increase in traffic. You can even state, for example, that you wish to achieve a 30% increase in traffic by X date.
The more the client knows about your objective, the easier it will be for them to access how to approach the project. “Clear objectives are most important for designers. If you outline your objective’s in the brief, the designer can make a rational decision whether he can help you with that goal or not,” Amanda Powell, a designer and technical writer at BestEssaysEducation and SupremeDissertations.
5. Describe Your Target Audience
The design needs to solve the problems for your audience. That’s why the client needs to know who your target audience is.
In the brief, write the following information about your audience:
Demographics (age, gender, education, employment, family structure, etc.)
Their likes, dislikes, interests, and preferences
Typical customer behavior
Triggers that make them leave the website (especially if it’s a web design brief)
Remarks they made about your business
It would be very helpful that you create 2 or 3 customer personas to make the information about the target audience more understandable.
6. Explain the Challenge You Are Facing
The next step is to write about the challenges that you want to overcome with a fresh design. Dig deep into problems that your business has and share them in this section.
For example, the problem can be that your landing page doesn’t motivate users to continue browsing through your website. Whatever it is, this is the place to write it down.
You need to be very clear and expressive about your challenges. If you’re having a tough time writing a comprehensive text, you can hire writing services like TrustMyPaper or TopEssayWriting to help you out. Or, you can use online editors such as Grammarly or Hemingway Editor to polish the brief up.
When your client understands your challenges, it will be easier for them to get an idea of how to solve them.
7. Share Style Inspiration
Let the client know what you have in mind style-wise. You don’t have to be specific if you aren’t certain yet, but you can share some design styles that you like. Even if you want to keep some aspects of your current design, write about what you would like to change and in which direction that change should go.
This is also where you can mention the competitor’s style that you admire and that your target audience likes. It can give the designer a better perspective on the type of style that works for your audience.
8. Set the Budget and Schedule
Lastly, it’s time to talk about numbers. Be transparent from the very start by sharing your expectations. These expectations include the budget and timescale.
When you are clear about how much money you can spend and how much time you have for the project, you won’t waste anyone’s time. Instead of going back and forward with different propositions, the designer or the agency can work on a proposition that is within your budget, and that considers your timescale.
The Time Has Come…Get to Writing!
With a great design brief in your hands, you’ll have something concrete to offer to the client or agency. The design brief puts your ideas into reality and gives clients a solid reason to work on your project. If you follow these tips and approach writing a design brief seriously, you’ll get one step closer towards finding the right client or agency for your collaboration. Remember – an awesome design brief can bring you successful partnerships and, moreover, a great design.
Also have a look at how to manage clients in the designing industry here.
Kristin Savage nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Besides working as a freelance writer at GrabMyEssay, she also does some content editing work at ClassyEssay and Subjecto. In her free time, Kristin likes to travel and explore new countries around the world.
Finding the clients should be the first priority of any freelance designer. Designing is a huge market and business, and mostly ultra-rich companies dominate the scene. This makes it imperative on part of freelance designers to quickly find clients. Because that’s the only way they can make money. If you don’t have clients, you don’t have a business. And if you don’t have a business, you can’t be a successful freelance graphic designer.
Getting your first freelance graphic design clients will give you confidence from which you can become a freelance designer more quickly.
Build connections and network
Another important thing you need to work on as a freelancer is to build and tap connections. Remember that you aren’t into a full time employed job and thus you need to promote yourself and your products via people. Instead of focussing on social media advertising think through friends or relatives you have, that might know someone who is in need of a freelance graphic designer.
After you have got a few clients and you have built enough connections, start thinking about how you’ll brand and name yourself. This is important to be done for most freelance graphic designers, as branding gives authenticity to your work.
Many freelancers get in a dilemma regarding using their own name or a business name. However, this problem is simple to solve. If your goal is to become a single freelance graphic designer in future too, then use your own name as the company name.
But if you wish to grow your freelance business, you may want to consider coming up with a name for your design business. You can brand yourself by creating and running your own website via WordPress on which you can mention your skills, experience, portfolio etc.
This tip doesn’t need further elaboration as a portfolio is important for not just freelancers but the designing companies too.
However, you need not waste a sheer amount of your time on only one building portfolio. You are only advised to build a minimum viable freelance portfolio. This means that you should build a small (just one-page) portfolio that highlights only your best work and encourages clients to hire you.
Learn managing other things too
You have to keep this in mind that you aren’t just a freelance graphic designer but a manager yourself. There are companies that provide unlimited graphic designing services and have separate finance managers that handle these operations. Yet you have to do everything yourself. So try to master invoicing, handling finance and paperwork. You should also learn how to write an invoice, send proposals to your clients, work with contracts etc.
Carrying out the designing work
After going through all the general tips, it’s now crucial to read the last one. Designing as mentioned before isn’t just about clients. But also about delivering the best services to them. If your designs are extraordinary, no one can stop you from succeeding. The designing process is very slow and gradual and usually involves the following stages:
Meeting your client: This is an important part of the process for you should know about your client and their requirements. This will also create proximity and spread values.
You can further promote yourself and tell them that you provide personalization services too.
You will also have to do research regarding brand marketing and strategies. And also look at competitors.
And lastly, you will have to work on the designs and show them to the client as and when it’s accomplished.
Thus, these are some of the general tips that every freelance graphic designer can follow. They are mostly simple to look at and instil and can promise you high returns. Thus, get started with your business, because the sky is the limit.
Motion graphic software is used if you are planning to delve into the world of motion graphics. Before you start, you need to get your hands on different softwares. Motion graphics is trending and are here to stay with a great future perspective. Along with an artistic eye, you need to master some of the software. Software is a tool that helps to add value to your creative mind. This post is more focused on giving newbies an insight into some of the trending software for motion graphics.
List Of 6 Best Motion Graphic Software
Here the selected motion graphic software which is going to help you. To start your journey for your passion and professional career.
Adobe Photoshop (Motion Graphic Software)
A multipurpose software, that helps in different fields of designing and animation. It is easy to start and, when you become a pro in it, you can go for other software. The key features of Adobe Photoshop for motion graphics are as follows.
Apart from being an editing software. It is an elementary tool for the graphic motion to start in the designing sector.
It is a raster graphic dealing in pixel-based editing.
Adobe Photoshop is useful to create textures, image manipulation, design boards, etc,. For your motion graphic projects.
It is a great tool to jot down quick doodles and compositions.
It helps to create matte paintings and layout Cel animations.
Adobe Illustrator, like Adobe Photoshop, is another famous software in the motion graphic sector. It has a lot of variations in its functions. The key features of Adobe Illustrator for motion graphics are as follows.
It is a vector-based image editing software. If you do not know about “vector image” then let me tell you that it is a file that can get scaled (without pixelating). Meanwhile a vector image in motion graphics helps in creating logos, vector background, and shape objects.
It helps to create features like objects, characters, environment, logos, and much more.
It can be easily imported into Adobe After Effects and gets automatically updated and that too without losing its quality.
Adobe After Effects
If you want to be a motion graphics artist, then Adobe After Effects is a great platform to learn. It is a flexible and versatile, which makes it the most popular among the designers and animators. The key features of Adobe After Effects for motion graphics are as follows.
It gives 2D and 3D space to design, composite, alter, and animate.
You can put your created storyboards from Illustrator. Photoshop in Adobe After Effects to further animate and manipulate to give it a motion graphic view.
There are hundreds of plugins like Timeline, Effects browsers. They used for compositional panel to turn your imagination into a motion graphic.
It helps to edit, color grading, motion tracking, color keying, and particle simulations.
Cinema 4D (Motion Graphic Software)
It is the most popular software for 3D models among the motion graphic artist. It is convenient and user-friendly due to which it is famous over 3D tools such as Blender, etc. The key features of Cinema 4D for motion graphics given as follows.
It has a unique feature which makes it compatible with different GPU accelerated render engine to render out the high-quality 3D models on the screen.
It’s used extensively for rendering, animation, simulation effects, and modeling in the motion graphics sector.
You can find it in all the studios in Hollywood and other local studios.
It has a feature of intuitive non-destructive roadmap where editing and iterating different options done very quickly.
Adobe Premiere Pro
It is a timeline-based video editing software. The key features of Adobe Premiere Pro for motion graphics given as follows.
After creating a motion graphic project in Adobe After Effects, then you can import it in programs such as Avid Media Composer, and Final Cut Pro to create a complete video project.
Adobe has integrated Adobe After Effects and Adobe Premiere Pro together, making Adobe Premiere Pro more necessary for graphic motion designer.
It helps to create simultaneous projects, templates, video editing, audio editing, transitions, and video titling and lumetri support.
Adobe Premiere Pro uses regional closed caption standards and labels. It supports a library for design templates.
It helps in even cut small pieces of motion graphics to help the design flow and timing of the overall graphic motion video.
Mocha AE (Motion Graphic Software)
It is a planar based tracking app which used in performing screen replacement in the motion graphic world. It is widely used in commercial industries where you can go with your designated portfolio in Mocha AE. The key features of Mocha AE for motion graphics given as follows.
It helps to track and accumulate motion beyond tracking pixels in clustered form.
Mocha AE is convenient to use and it can be quickly jumped from Adobe After Effects to track a shot in Mocha AE.
It consists of insert, lens, remove, stabilize, and 3D solve.
Mocha AE helps to export data organizational standards models.
It has a feature of GPU accelerated tracking and removal of the object.
Over To You
At last, all the above software is not limited. Meanwhile there is a pool of software to learn for motion graphics in the market. Therefore the only thing to keep in mind is to update yourself with trending and future applications to be ahead of the curve. You can also take part in different motion graphic competitions to test your skills. Simultaneously start now, learn and keep learning to grow further.