missing ui/ux features

Common UI/UX Mistakes on Landing Pages

Hello Everyone,

A few months ago we conducted an experiment where we started providing constructive UI/UX feedback to founders to improve their landing page UI/UX. We received many responses from founders who wanted to improve their landing page UI/UX. We helped these founders in evaluating a few major components like Design, Content, CTAs and Overall visitor journey. We have more than 10 years of experience in the design domain: http://draftss.com

After completing 100+ in-depth feedbacks of landing pages for different side-projects; here are a few common mistakes that founders do, which negatively affects the look & feel of their landing page. Here are a few mistakes & corrections that we would like to share with the community:

  • Cluttering the website with too much data

It seems like a dire need for founders to put as much data as possible to explain their product better. But too much data can backfire confusing the customer in understanding what your product is all about. This makes the website look boring, uninteresting & confusing. In such cases using different font weight, size, colors, relevant icons or relevant graphics makes the landing page more meaningful & engaging for the visitor.

  • Using too many colors

Using many colors randomly on your landing page does not make it look more fancier. Colors are used to differentiate the contents of the website. They facilitate the customer in quick understanding of what the color denotes. Ideally, the easiest way to set up a color palette for your landing page is to use colors from your logo & add complimentary colors to it. For each of these colors, have a lighter & darker tone available which would help you set up a complete color palette for your landing page. It’s best to start creating your landing page once you have set up your color palette.

  • Footer is important

Many founders did not include a footer on their website. If included, it wasn’t used effectively displaying the relevant navigation to your website. Ideally, you should have a footer which should possibly have all the links from the navbar, and other links which couldn’t be put in the navbar. You should also have social links, even though somebody will not click it but having them builds trust in your website. You should also put some contact details; either email or phone number which adds to the credibility of your website. You can repeat the logo in the footer. This is also an important factor for brand recall. You can convert the logo into a single color and put it in your footer.

  • Missing call to actions

This is one of the most critical errors that founders missed for their landing page; i.e. not having a call to action near the end of the landing page (just before your footer). This is the point where the customer has been through your complete product and understands what you are all about. It’s the best place where the customer is most likely to buy your product/services. Ideally, all pages redirected from the home page to other important pages must have call to actions too.

  • Unaligned website contents

The content of the website is set to full width and not aligned as per the container. The flow gets lost and the whole page becomes confusing and irritating for the visitor. This will lead to the visitor bouncing off much quicker.

  • Description consistency & balance

Many products had multiple features to pitch their customers. But each feature had different description lengths between 1-5 lines. This creates an imbalance in the landing page which makes it look fuzzy. All description length must be equal and ideally 2 lines or a maximum of 3 lines.

  • Typography

Many landing pages had multiple fonts used on the website. Ideally, you should be using 1 or a maximum of 2 font families for your website. Avoid any fancy font for a blob of content. It becomes unreadable and hence more likely for a visitor to bounce off. Most creators use a default line spacing. Adding slightly more line spacing to your text would make it more readable and interesting.

These are some of our very important observations that we felt would be helpful for founders to improve their landing page. We’ve tried to cover the most important components, however, there can be more.

After the experiment was complete, we were still receiving requests from founders to provide feedback for their landing pages. So we went ahead and created a complete product out of it.

Product URL: http://draftss.com/getfeedback

many reasons to hire pixels

5 Reasons to hire a Graphic Designer

Nothing in the world happens without a reason and neither do the designers. Your business is important for you and the best you can do is to make it better. Adding colors to your business has never been an easy task and this is the reason you’ve got the designers for. The graphic designing industry has been through a sudden boom in the demand in the recent times and designers are once again back onto their toes to help you with all your designing needs.

Still not convinced? Here are another 5 reasons to hire a graphic designer for your business now!

 

Save Time & Money

Save time save money

Do things you do the best. You’re running a business that needs time, efforts and you. This is the time to stand with your business while being efficient enough to rise higher. So let the graphic designers get you some extra hours by saving them.

 

Highlight your Brand

highlighting your brand

Whether it’s a service your business provides or the product it manufactures, you need to convey it to the target base better than you do. Hire a professional to show what you the better side of what you have and let the magic happen.

 

Experience Matters

Design experience

You’ve been a good businessman and you know what it takes. Similarly, a graphic designer knows what a design takes to become a successful one and hence get him on-board to let it happen. A good graphic designer brings new colors into your and helps your vision to diversify and your perspective to widen.

 

Because there’s a lot more

many pixels designs

Investing hours over something you don’t know about is a pretty bad option to invest. Designing is a name bigger than it appears on the screen. There’s a lot to learn to finally become the one you’re hiring and if try you become one, who’s the one running your business?

 

You’re the one

branding tips and tricks

Isn’t it great to be the one, different and unique to stand in a crowd of all the similar ones? Get a designer and see the new things happen to your designs. A unique and fresh design that goes with the trend attracts the customer base you’re looking for and helps your business to grow, big and bigger with every design your designer designs for you.

Don’t let your customer advice you on how to be the better one to be chosen, hire a designer and your job is almost done, not only because it’s important but also because you need it. Designers are there to make it better, and for everything else, we, at Draftss are there to help you out to become the best.