A landing page is a special kind of page that is dedicated to increasing conversion. It is generally a single web page that appears when you click on a search engine optimized result, marketing promotion, marketing email or just an online advertisement. If you are trying to sell a product or a service or maybe if you are making a page for e-book download or webinar sign-up, it is always worth it to prepare an attractive landing page. Quality landing pages not only help you achieve your business goals but also gain customer loyalty. We have thought about a few significant reasons why it is necessary to create a good landing page for your business.
Here are 12 reasons why you should invest in your landing page design:
1. They Boon Your Conversion Rate
It should be kept in mind that a landing page is not a common web page. It lacks most of the characteristics of a classic web page. Unlike your usual web pages, a landing page contains lots of content and allows more advanced navigation. It keeps the customer focused on the product only. Studies have shown that the utilization of a landing page increases your business’ conversion rate by 55%.
2. They Tend To Reach Out To Interested Users
In the modern age, internet users have grown to absolutely hate advertisements. According to one of PageFair’s researches, 30% of internet users use tools like AdBlock in their desktops and this number is increasing day by day. This study is true even under current conditions, in which the market for desktops is shrinking. Reaching out to your users simply does not mean the creation of a good, classic internet advertisement, but a more personalized advertisement – the kind the user will not want to miss. A well-designed landing page is totally capable of reaching users already interested in a specific topic, who also wants a viable offer.
3. A Landing Page Is An Excellent Tool For Online Promotion
In one of the researches done by Marketing Experiments, it has been observed that landing pages surpass even email campaigns in terms of online promotion. This just goes on to show the amount of power personalized messaging has. The study shows B2B value and B2C value via attractive visuals with study-based data. So, we can easily say that classic techniques like hot and cold mailing, even personalized, don’t possess the kind of firepower that a landing page does.
4. A Landing Page Is The Best Tool For Conversion
The statement above is justified because every time you create a landing page, you expand your database, including email addresses. So, with previously-acquired user consent, you can send your clients emails. You can also create new campaigns that are complementary to what you are doing with your landing pages. This will help you further your primary agenda – conversion.
5. Landing Pages Generate Outstanding Leads
Landing pages help you spot users who are more invested in the nature of your business. They also help you identify website traffic and the behavior of people who go through a landing page and reach a certain place on a classic website. This way, landing pages not only generate excellent leads but also help with reconversion.
6. A Landing Page Can Be Easily Promoted
Landing pages can be used an element of a campaign in social media and with PPC campaigns. You can easily link your landing pages to the social media pages and PPC campaigns of your business. Landing pages can also be easily found organically. Hence, good landing pages are basically self-promoting.
7. Effortless Integrations
A landing page can be easily integrated or connected with external marketing tools. Now, connecting a landing page with tools like – CRM systems, marketing automation software, online chats, and many others initiates not only higher possibilities for monitoring user behavior, but also additional probabilities of reaching them with marketing messages. A perfect example would be, using an email address that was submitted on a landing page.
8. Landing Pages Are Totally Trackable
Are you trying to determine whether or not you are generating sufficient leads? Well, when you create a good landing page, you have the ability to use tools like Google Analytics. With these tools, you can set conversion goals, gain insight into segmentation data, and see results in real-time. With these results, you can test different landing pages to see which ones are more effective.
9. A Well-Designed Landing Page Adds Legitimacy
Legitimacy is undoubtedly the most integral part of your business. Well-designed landing pages help customers trust your business’ solutions/products. Your website might not have the sleekest of designs, but with a quality landing page, you are definitely allowing yourself to make a great first impression which can eventually help build a larger audience. Thus, when you are creating a good landing page, you are helping yourself out by making your business more legitimate.
10. They Validate Your Messages
A good landing page gives you the chance to illustrate your overall message to the audience and explain to them who you are and what you offer to your customers. The most effective way to display this message would be to explain your business in a few bullet points with a possible infographic.
11. Users Have Better Experience
An attractive landing page can make the experience easier and clear for your visitors. With your landing page being transparent, relevant and having easy navigation, people don’t have to hunt around for the info they need. When you keep everything simple and easy-to-find, you are bound to generate leads and hopefully promote sales for your business.
12. They Will Yield The Best Possible Results
Effective landing pages are capable of producing really good outcomes. A/B testing is a quick and easy way to test different layout designs for your landing pages to determine which ones will spring the best results. Over the years, we have seen that many small companies may offer great products but they lack conversion rates from their landing pages.
On a final note, we would say that a landing page is a perfect way to attract a user to a given product or service. Moreover, a well-designed landing page is an essential part of digital marketing in today’s age for small businesses. If you are a marketer, a quality landing page can be the ace of spades in your hand. We have summarized a few reasons why you should invest in landing page design. However, feel free to add to it in the comments section below.